“From sourcing clothing to marketing of-the-moment pieces in real time, technology is changing the way brands and buyers experience fashion.

In a world where evening gowns include fluttering butterflies, sports bras offer a refreshing cool down and cocktail frocks know the wearer better than she knows herself, fashion innovators have ample opportunities to push the industry to futuristic limits. Technology is playing a bigger role than ever in fashion—a trend that will be evident in New York Fashion Week and the London, Milan and Paris Fashion weeks that follow.

From rings that alert wearers to their most important messages and calls to apps that organize outfits and enable users to secure their favorite looks, fashionistas have never had more opportunities to purchase and wear the latest trend pieces.

“At the intersection of fashion, retail, and technology, there are amazing innovations taking place which are transforming the industry,” said Jackie Trebilcock, managing director of the New York Fashion Tech Lab (NYFTL), a 12-week program that connects fashion tech startups to major retailers, industry experts, entrepreneurs, and investors.

“It is becoming more crucial to consider how you can integrate technology into every experience—both on and offline—in every industry,” she said.” http://iq.intel.com/4-women-driving-fashion-technology/