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The Distraction of Data: How Brand Research Misses The Real Reasons Why People Buy

By Douglas Van Praet5 minute Read<p>Along with sales, marketers primarily gauge their performance by measuring awareness and brand attributes ratings in …

The Man Who Predicted Google Glass Forecasts The Near Future

Google Glass isn't even available to the public yet. But the wearable technology that packs a tiny computer into a lightweight frame has already faced mockery, condemnation, fear and threats of regulation. As NPR's Steve Henn reported in May:<p>"Right now, Google Glass might be the world's worst spy …

Wife of Parkinson’s sufferer invents magnetic shirt which closes buttons automatically

• <b>Maura Horton's husband Don Horton has Parkinson's disease and has trouble doing up his shirt buttons</b>• <b><br>She designed MagnaReady with magnetic buttons to</b> …

Big Idea 2013: Patients as A New Research Institute

The mission statement of the Radboud University Medical Center in the Netherlands : “The patient as a partner” will get a new dimension. As of …

The 3D Printing Revolution You Have Not Heard About

From bones to guns, 3D printing’s route to mainstream consciousness (and media notoriety) has largely consisted of fantastic objects made using the technology.<p>Not many, however, have reported of a prosaic, medical object made using this technology. If you wear a hearing aid, chances are that you …

How the soul of open source is saving time, money — and lives — in health care

<i>Rich Roth is VP of Strategic Innovation at Dignity Health.</i><p>[<i>Editor’s note: VentureBeat selected Dignity Health to speak at our HealthBeat event last month because of their unique model; we asked them to follow up on their talk with this look at how an ‘open source’ model can speed up innovation in</i> …

Wi-Fi Monitoring Could be Next Senior Care Breakthrough

<b>The Innovation Series is Brought to you by Care Innovations, a joint venture between Intel Corporation and GE, committed to creating technology-based</b> …

The Startup That Digitizes Your Snail Mail Just Raised $5 Million

The digital mail startup just raised $5 million in Series A funding, TechCrunch reports.<p>With a total of $7.2. million raised, Outbox is seeing a back order of requests to join its beta, because Outbox sounds like a really good idea.<p>Three times a week, Outbox swings by your mailbox and grabs your …

iOS Apps

Instaply Launches Consumer-To-Business Texting Platform

San Francisco-based Instaply is today releasing the first iteration of its consumer-to-business text messaging platform, which it dubs a “Mobile Customer Interaction Platform” or MCIP.<p>Free to both customers and businesses, Instaply basically enables consumers to discover ‘text-friendly’ businesses …

5 startups using mobile technology to anticipate your every need

So a guy walks into a bar … and his phone already knows how many of his friends are there, what he should order, how to get drink discounts, which girl in that bar is a good dating match, and what nearby stores and restaurants he should check out.<p>In a world rife with mobile devices, businesses have …

Telehealth Telecare Aware

<b>Foxconn’s</b> prototype smartwatch. (Foxconn is the trade name of the iPhone/iPad manufacturer in China, Hon Hai Precision Industry, which has taken much …

When You Talk To The Lamppost And It Talks Back: Smart Cities Get Playful

By Meg Carter4 minute Read<p><i>Austerlitz</i>, a 2001 novel by the German writer W.G. Sebald in which a man relives moments from his past as he walks through …

10 mindblowingly futuristic technologies that will appear by the 2030s

Two decades is not a lot in the grand scheme of things, but owing to accelerating change we can expect to see the emergence of some fairly disruptive …

'OK Glass, Save A Life.' The Application Of Google Glass In Sudden Cardiac Death

Google Glass has made its way into healthcare. Its use in the operating room and in medical education has been profiled here. Yet the magic of Glass will be found in the applications that can make this “technology” into real-world solutions for health and medicine. It’s a bit like the smart phone …

SolePower charges smartphones by harnessing walking power

What if people could charge their phones by going for a walk? No electricity, no power outlets, no more dealing with dead phone batteries. This idea actually isn't too farfetched.<p>A new Kickstarter campaign is focused on getting funding for a power generating shoe insert that lets users charge …

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Dr. Glass can see you now...

We live in a great era of new oppertunities for healthcare. Technology (as often) pushes the envelop of whats possible and creates new dynamics in …

A microchip that breathes - Bionic Cells - Horizons

Harvard

iPhone Placebo Effect app hopes to change patient behavior

Is the placebo effect real even without the deceptive element of making people believe they are receiving a pharmaceutical treatment? One …

Where’s the business model for mHealth?

“<i>U.S. physicians and hospitals are in the digital dark ages when it comes to using the latest mobile devices and Internet services to deliver patient</i> …

How we can use technology to deliver improved healthcare for the future

This week marks 65 years of the NHS. For all the criticisms inevitably levelled at it, it's widely acknowledged to be one of the leading health …

Pew: Caregivers are top digital health users, but only 59 percent find online tools helpful

New <b>research from the Pew Internet and American Life Project</b> shows that adults who are unpaid caregivers for a parent or child use online and mobile …

Australian doctors give patients less control over their e-health records: survey

Doctors in Australia are more resistant to giving patients’ control over electronic health records than doctors in other countries, according to an …

Here are the 10 Most Innovative Small Businesses of 2013

[<i>Editor’s note: The following is a cross post by</i> <i>Daniel Bukszpan</i> <i>that originally appeared on CNBC.com</i>]:<p>No matter how far the marketplace advances, there will always be problems that plague consumers and that no company can seem to solve.<p>This is not necessarily a bad thing, because it creates a niche …

Why innovative leadership is vital for the healthcare sector

What is innovative leadership? Is it leading from the top? Is it listening to views from throughout your organisation? We talked about this last week …

Why Living in a City Makes You More Innovative

Scientists say population density promotes creativity. Photo courtesy of Flickr user caribb<p>I’d be the first to concede that the image of Archimedes …

Top Five Health Innovations Of The Week

A headband that helps improves focus and superhero branded cancer treatments for children. The most innovative stories from the world of …

New Research: You’re Doing Customer Experience Innovation Wrong

“Innovation” has become a buzzword in the customer experience field.<p>In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team’s strategy for customer experience is market differentiation. And an ambitious 13% said that they’ll …

7 Core Values to Bolster Innovation

• Partner Content<br>• Author: Don Mroz, Post University. Don Mroz, Post University<p>Cultures of innovation are naturally dynamic. Employees think of new ideas …