Iyinoluwa Adigun

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5 Traits Every Entrepreneur Needs to Have to be Successful | Inc.com

Boris Wertz, the founder of Vancouver, British Columbia-based Version One Ventures, meets 25 startup founders a week, but only invests in about 10 the whole year. Wertz, whose portfolio includes mobile analytics firm Flurry, online clothing startup Frank & Oak, and crowdfunding site Indiegogo, says …

Startups

7 Tips for Marketing a ‘Boring’ Brand on Social Media

We expect big name brands such as Nike and Coca-Cola to come up with fun and engaging social media marketing campaigns.It’s the businesses that sell …

Public Relations

8 Rookie Marketing Mistakes I Made But You Don't Have To

Building your brand online is a slow process, even if you're doing everything right. Few people are.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes. Once I accidentally posted …

Classic Tales to Mirror When Telling Your Brand Story

Here's how to weave your startup journey into an unforgettable narrative.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are you more of an Odysseus or a Scarlett O’Hara? Does your journey mimic that of Frodo’s in “The Lord of the Rings” saga, or is it closer to Luke Skywalker’s in …

3 Key Factors To Consider When Determining Wage Increases For Your Small Business Employees

<i>(Photo Credit: Thinkstock)</i><p>According to a 2016 Entrepreneur article, the average profit margin for a small business from 2014 to 2015, regardless of …

Even If You're Not in Sales, You Still Need to Know How to Sell. Here's How to Master the Art | Inc.com

Small business owners are usually eager to start making money right out of the gate. But it's not that simple. Though many entrepreneurs have been in the business long enough to know how to make sales and lead a prosperous company, many others need help along the way.<p>Making sales is an art, you …

Profit