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The Next Big Thing on the Web: Sites Tailored for You

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The social media revolution of the past few years completely changed the way we use and experience the web. Now we are currently on the brink of a new web transformation: dynamic website personalization.<p>Until now, unless you are a monster …

Marketing

How Understanding Your Customers Can Help You Create Copy That Sells

This story originally appeared on KISSmetrics<p>No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.<p>That's why sales pages are so important. With the right copy, you can give visitors a clear understanding of what …

Weight Watchers

Be a Better Leader Today

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Developing stronger leadership skills is an important act for virtually everyone in business. But becoming a better leader doesn't always require attending a pricey seminar. Sometimes, simple acts can have an immediate impact, says …

Leadership

What Industries Venture Capitalists Are Hot For

If you are an aggressive entrepreneur gunning to grow a company quickly, then venture capital is probably your game. If you are going to try to pitch a VC, best go in with your eyes wide open, knowing what they want and where they are spending money.<p>In 2013, venture capitalists in the U.S. did more …

Venture Capital

How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog

Although numerous theories exist on how to make something “go viral,” no scientific study has managed to reach a concrete conclusion yet. One thing …

No, Facebook is Not an Infectious Disease

“The future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017." That’s …

Netflix credits ‘well honed’ marketing for revenue growth

en_GB<p>article<p>Netflix credited “well-honed” marketing messages and increasing marketing effectiveness for helping drive up revenues, net income and …

How to Network with Influential People Using Twitter

Are you looking for ways to build relationships that matter on Twitter?<p>In this article, you’ll <b>discover how to build a strong Twitter community with</b> …

Payments Startup Stripe Lands $80 Million Investment Ahead of Twitter Partnership

The startup is now valued at $1.75 billion.<p>Stripe, the San Francisco-based payments startup founded by two 20-something brothers, has raised an $80 million investment, the company said this evening. The Series C investment, which brings the company’s total funding to $120 million, valued the …

‘Marketers failing to convert activity into increased sales’

Fournaise Marketing Group, a marketing effectiveness consultancy, says 79 per cent of marketers failed to prove their marketing spend delivered the …

The future of food and drink marketing

“Brands that make sugary and fatty foods are in danger of becoming the new tobacco companies,” warns Richard Cope, senior trends consultant at …

Digital Marketing

Making brands better by design

<i>Above: ExCel has created a commemorative wall to celebrate its role in London 2012</i><p>“SodaStream has been completely turned around by innovation and …

Design

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

Twitter is changing. The cute bird has gone public, introduced self service advertising and is verging on visual.<p>I remember when I joined in 2008, …

Kellogg School Of Management's 10 Best Super Bowl Ads From The Past Decade

<i>This article is by Tim Calkins and Derek Rucker, Kellogg School of Management. Calkins is clinical professor of marketing and Rucker is the Sandy & Morton Goldman professor of entrepreneurial studies in marketing.</i><p>The Super Bowl is the most expensive advertising event in the world. In 2014, …