Gilberto Lopez

8 Flips | 1 Magazine | 4 Followers | @iGilbertoLopez | Keep up with Gilberto Lopez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Gilberto Lopez”

Facebook mined private messages to advertisers, lawsuit claims

US lawsuit claims that Facebook "misleads users into believing they have a secure, private mechanism for communication"<p>Facebook is being sued over claims it mines users’ private messages to advertisers without their consent.<p>According to a complaint filed in California, the social network “misleads …

Goldman Sachs

Why Most Marketers Will Fail In The Era Of Big Data

Galileo once said that “All truths are easy to understand once they are discovered; the point is to discover them.” Great marketers uncover those obvious, but unexpected truths to win consumers hearts and sell products.<p>Marketing is, after all, the art and science of discovering what people want and …

Harvard Biz Review on Twitter: "How to make mobile ads that actually work:"

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