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Sneakers
Gucci Celebrates its Ace Sneaker With Second Chapter of #24HourAce
HYPEBEAST - Nicolaus Li
With its Ace Sneaker consistently standing as one of its most popular items, Gucci recently delivered the second chapter of its Instagram-based …
The Avengers
Square Enix's 'Marvel's Avengers' Showcased Main Characters' Alternate Skins at SDCC
HYPEBEAST - Jeff Yeung
Japanese video game developer Square Enix previously debuted the first look at its upcoming Marvel’s Avengers title at E3 2019, and during San Diego …
Gucci Mane
Future Links With Lil Keed for Hard-Slinging "Undefeated" Single
HYPEBEAST - Torsten Ingvaldsen
Hot off the release of his Save Me EP and recent “100 Shooters” single featuring Meek Mill and Doe Boy, Atlanta trap overlord Future seems to be …
/017's Latest Editorial Unmasks Hidden Details on Doublet's FW19 Collection
HYPEBEAST - Charlie Zhang
Featuring a toy capsule machine that dispenses graphic T-shirts at random. Following its last feature on KOMAKINO’s SS19 collection, Vancouver-based …
Amazon Prime Video
Slipknot Shares "Solway Firth" Music Video Ahead of New Album Release
HYPEBEAST - Torsten Ingvaldsen
Infamous face mask-donning metal group Slipknot has returned with a brand new single entitled “Solway Firth.” The latest single off their upcoming …
Nike
Take a Full Look at the Parra x Nike SB Apparel Range
HYPEBEAST - Nicolaus Li
With the release of the Parra x Nike SB Dunk Low and Blazer GT around the corner, we now have a full look at the accompanying apparel …
Japan
Bonhams is Auctioning Off World's Most Expensive & Rare Japanese Whiskey Collection
HYPEBEAST - Jeff Yeung
Whiskey connoisseurs will be glad to know that up for auction right now at Bonhams is the world’s most expensive and rare collection of Japanese …
Pokémon Go
Team Rocket Begins Its 'Pokémon GO' Invasion
HYPEBEAST - Sophie Caraan
“I’ve noticed an alarming number of reports from Trainers who have found PokéStops that look…discolored?” Team Rocket’s Pokémon GO invasion is …
Airbnb
Relish in Hot Dog Amenities at This Oscar Mayer Weinermobile Airbnb Listing
HYPEBEAST - Torsten Ingvaldsen
In celebration of last week’s National Hot Dog Day on July 17, Oscar Mayer and Airbnb have teamed up for a specially-designed Wienermobile in the …
Detroit, MI
FMB DZ Drops a New Single & Visual, "Whou"
HYPEBEAST - Patrick Montes
Towards the beginning of this month, FMB DZ served up a Djuan Graves-directed music video for a new single known as “The Ride 2.” Now, swiftly …
Chris Rock
Chris Rock's 'Saw' Franchise Reboot Receives Earlier Release Date (UPDATE)
HYPEBEAST - Isaac Rouse
UPDATE (23 July 2019): Filming for Chris Rock and Darren Lynn Bousman’s Saw reboot has officially begun, and the flick’s release date has been …
New Balance
New Balance Reworks its 997H With Three Cordura-Lined Iterations
HYPEBEAST - Charlie Zhang
New Balance continues the rollout of its 997H silhouette, this time coming in three bold iterations – “Incense/Moroccan Tile,” “Blue/Varsity Orange” …
Tencent
The Pokémon Company & Chinese Tech Giant Tencent to Develop a New Game
HYPEBEAST - Torsten Ingvaldsen
The Pokémon Company will be joining alongside Chinese tech and entertainment conglomerate Tencent to develop a brand new Pokémon game. The …
Bespoke
New Balance Taps BEAMS PLUS for a "Bespoke" CM996 & Bespoke Apparel Range.
HYPEBEAST - Charlie Zhang
Following the footsteps of the recent project with nonnative, New Balance keeps the Japan-based collaborations coming, now enlisting BEAMS PLUS for …
Old Town Road
Lil Nas X's "Old Town Road" Ties Billboard 100 Record for Longest-Reigning Song (UPDATE)
HYPEBEAST - Sophie Caraan
UPDATE (23 July 2019): “Old Town Road” has officially tied the record for most weeks on top of the Billboard Hot 100 as it enters its 16th week. Lil …
Neon Genesis Evangelion
Erased & Effulgence Come Together for Dystopian-Tinged Capsule
HYPEBEAST - Torsten Ingvaldsen
Erased and Effulgence have come together for a collaboration emblazoned by graphics inspired by Blade Runner and Neon Genesis Evangelion. The creatives …
Gucci Mane
OJ Da Juiceman, Gucci Mane, Hoodrich Pablo Juan & Key Glock Unite for "No Hook 2"
HYPEBEAST - Patrick Montes
Although OJ Da Juiceman launched his career with a prolific hot streak, the down-south legend has been relatively quiet in recent years. However, the …
Uniqlo
UNIQLO UT Launches 'The Lion King' Summer Capsule
HYPEBEAST - Nia Groce
A string of brands have worked with The Lion King this season in tandem with the movie’s live-action release, and now, UNIQLO UT is the latest to put …
Music Videos
Burna Boy Debuts Fifth 'African Giant' Single "Pull Up"
HYPEBEAST - Patrick Montes
Last week, Burna Boy reconnected with Dave for the official music video in support of their collaborative single “Location.” Now, redirecting the …
UberEATS
Uber Testing $25 USD Monthly Subscription for Food and Transportation
HYPEBEAST - Isaac Rouse
Uber is reportedly testing a new subscription service that includes 5% off of every ride, free Uber Eats delivery, as well as bike and scooter access …
New Balance
New Balance Drops Made in US 997 With Rich Brown Leather and Metal
HYPEBEAST - Nia Groce
After dropping off a “Black/Grey” colorway of its leather Made in US 997 sneaker, New Balance has followed up with a rich brown edition. The latest …
Warner Music
Ocean Wisdom Releases Dark Visuals for New Single, "4AM"
HYPEBEAST - Nia Groce
English rapper Ocean Wisdom has recently released a music video for his newest single, “4 AM.” The 26-year-old artist evokes a dark mood throughout …
Lyrics
Young Dolph & Key Glock Announce 'Dum and Dummer' Album
HYPEBEAST - Patrick Montes
Back in September of 2018, Young Dolph released a studio album titled Role Model. The Memphis star’s latest full-length offering as a solo act, Role …
Kid Cudi
Kid Cudi Announces New Album 'Entergalactic'
HYPEBEAST - Isaac Rouse
Alongside the announcement of a Netflix series with the same name. Kid Cudi has several projects coming down the pipe, whether that be an upcoming HBO …
New Balance
Up Close With nonnative's New Balance 996 Collaboration
HYPEBEAST - Jake Silbert
Following a recent KITH team-up, nonnative delivers another remixed New Balance silhouette. This time, the CM996 is the model of choice, receiving a …
Anderson .Paak
Freddie Gibbs, Madlib & Anderson .Paak Reconnect for New "Giannis" Visual
HYPEBEAST - Patrick Montes
Gibbs rides around in a Sea-Doo for his latest video. A few months after delivering his own take on Drake’s “Money in the Grave” single, Freddie Gibbs …
Patti LaBelle
Rick Owens Launching Two Books, Documenting His Work and Designer Larry Legaspi's Life
HYPEBEAST - Nia Groce
Rick Owens will be launching two Rizzoli-published books this September, one of which will chronicle his own work and the other which will reflect on …
Fred Rogers
'A Beautiful Day in the Neighborhood' Trailer Features Tom Hanks as Mr. Rogers
HYPEBEAST - Isaac Rouse
Following a very responsive reaction to the casting, the official trailer for the upcoming Mr. Rogers biopic A Beautiful Day in the Neighborhood …
Entertainment
The 10 Best Trailers From San Diego Comic-Con 2019
HYPEBEAST - Mallory Chin
With new titles from HBO, Netflix and more for the big and small screen. With a blink of an eye, the 2019 edition of San Diego Comic-Con has come to …
Flagstaff, AZ
KOTA The Friend Raps in the Desert in "SEDONA" Video
HYPEBEAST - Emmanuel Maduakolam
The visual was shot and directed by the Brooklyn MC himself. Brooklyn’s own KOTA The Friend drops the video for “SEDONA,” a song off his critically …

HYPEBEAST

The latest in men's fashion, art, design, music and lifestyle.