Ross

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Apple Glasses: AR Revolution in the Making

- Feb 17, 2018<p><i>Don’t call it a paradigm shift unless it’s truly revolutionary to our day-to-day lives.</i><p>While we own more display screens than ever …

How Mattel is using AR to let you preview Hot Wheels playsets

Taking a cue from Lego, Mattel is betting on augmented reality as a new way to entice shoppers. The company will introduce an AR app this fall, which will generate a virtual version of its Hot Wheels City playsets when you point your phone or tablet at their boxes in stores. The idea is to give …

Research into full-body tracking at Facebook hints at broader AR/VR ambitions

It’s no secret that Facebook is big on both AR and VR, both for entertainment and communication purposes. And new research suggests it is working on AR applications that could not just modify or replace your face, but your entire body.<p>A blog post today has the AI Camera Team showing off a bit of …

VR pioneer Edward Saatchi: VR films aren't the future of storytelling

As one of the founding members of Oculus Story Studio, Edward Saatchi has spent years exploring how VR can be used to make narratives more immersive. But with Fable Studio, his latest virtual reality outfit,<br>Saatchi has come to a surprising revelation: The future of storytelling doesn't lie in VR …

Virtual Reality

Apple’s AR system can now recognize more real-world objects

Vertical planes and 2D image recognition are coming to ARKit<p>Apple just announced an updated version of its augmented reality platform, timed to the developer beta release of its newest iOS software, and it includes a few new features that true AR fans are likely to be happy about.<p>The newest version …

Facebook Open-sources ‘Detectron’ Computer Vision Algorithm for AR Research

Facebook announced this week the open-sourcing of Detectron, the company’s platform for computer vision object detection algorithm based on a deep …

Machine Learning

AI, virtual reality make inroads in tourism sector

A hotel room automatically adjusting to the tastes of each guest, virtual reality headsets as brochures: the tourism sector is starting to embrace …

Augmented reality in 2018: Smart glasses emerge as the big battleground

The magic of augmented reality is that we can don a pair of glasses and see things other people cannot see, overlaying the world we live in with …

5 Innovative Uses for Machine Learning

They'll be coming into your life -- at least your business life -- sooner than you think.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Though its time horizon can't be predicted, artificial intelligence (AI) promises to foundationally influence modern society, for better or worse. A …

Machine Learning

AR has inherited all the promise and hype of VR

At CES 2018, we got a glimpse at an awfully familiar future<p>For the better part of the last decade, we’ve been told that virtual reality, and to a lesser extent augmented reality, will transform how we communicate, use computers, and play games and enjoy other forms of interactive entertainment. In …

Upskill Is the Coolest AR Startup You Haven't Heard of Yet

In mid-2010, the US military was looking to develop new head-up display technology for soldiers in the field. A company called Battlefield Telecommunications Systems (BTS) was tasked as the government's software provider for biometric force predictions, meaning real-time data displayed to a …

Volumetric photogrammetry — big words, bigger impact on VR

Ben Bloch Contributor<p>Ben Bloch is a Los Angeles-based serial entrepreneur. He is best known for his focus on emerging business opportunities at IBM, followed by contributing his leadership in three startup exits, including clean-tech company Econation, which he co-founded in 2009 and sold in …

What CES tells us about VR and AR in 2018

As fast as the tech industry seems to move, smartphones in particular, there are some general trends that can be easily observed at CES. Products are …

Augmented Reality

Amazon Is Said to Explore AR as VR Gets a Lifeline at CES

Companies pushing new virtual reality headsets talked a good game at CES 2018 in Las Vegas this week. Facebook’s Oculus touted new features in its …

Amazon Alexa-Powered Smartglasses to Be Revealed at CES 2018

Amazon.com Inc.'s (AMZN) Alexa software is going where no other voice assistant has gone before: Your glasses.<p>The internet giant is partnering with …

News: Niantic Casts Procrastination Spell on Harry Potter Augmented Reality Game

Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't …

20 VR Games Releasing in 2018 We’re Excited About

Without any major VR hardware releases on the radar for this year, 2018 is shaping up to be a time for content to shine. We’ve rounded up a list of …

Virtual Reality

How blockchain can lead to better AI products

Cryptocurrency mining, which used to be a “solo” activity, has become so difficult and so expensive that it has been taken over by high-powered “industries” – groups that have a large investment in hardware and can either afford the electricity or have access to really cheap power.<p>It is nearly …

Blockchain

5G to AR: Here are 7 technologies to watch in 2018

Blistering fast wireless networks, digital assistants that are, well, everywhere, and a coming out bash for augmented reality.<p>These and other technologies mentioned here, some of which are already familiar but really just getting started, are worth keeping an eye on in 2018. And not just these. You …

Headphones

Unlocking augmented reality for business. The rise of AR.

With a new era of how we interact with our surroundings upon us, innovators can suggest numerous utilizations for their AR devices. However, its ultimately up to the users to realize their true potential. This represents somewhat of a marketing obstacle for AR companies because their target …

Augmented Reality

The Macallan Augmented Reality App Gives Fans a New Perspective on Their Favorite Whisky

In addition to launching a touring holographic art exhibit, the brand has debuted an educational AR iPhone app.<p>With Apple doubling down on augmented …

Google's Tilt Brush Transforms Your Room Into A 3D-Modeling Workshop

Google has launched 'Tilt Brush', a powerful tool for designers available for Oculus and HTC Vive that allows artists to create 3D objects while …

What’s holding back VR?

Sanjit Dang Contributor<p>Sanjit Dang is an investment director at Intel Capital.<p>More posts by this contributor:<p>Online Commerce Needs An Offline Experience<p>When it comes to virtual reality, we’re in a classic tech-industry moment: lots of chatter but seemingly little movement. We hear future-focused …

Here's how Amazon's new augmented reality feature works

In case you missed it, Amazon defied the Gregorian calendar by declaring Black Friday savings already upon us on Wednesday instead of waiting until the day after Thanksgiving for the traditional day of discounts.<p>Happy holiday shopping, everyone.<p>Also included in Amazon's announcement was the …

Augmented Reality

Amazon’s new 3-D feature is augmented reality that people might actually use

AR View lets online shoppers see how a product will look in their homes.<p>Augmented reality is one of the tech buzzwords of the day, but how many of the current use cases are anything more than gimmicky?<p>Here’s one: Amazon on Wednesday unveiled an augmented reality feature in its iOS shopping app that …

Augmented Reality Offers Futuristic Solutions to Brands and Retailers

Drones are forecasted to transform the market, and retailers are reportedly considering reading customers’ facial expressions. One other technology …

We’ve Not Thought Through the Legal and Ethical Disruption of Augmented Reality

Let’s not repeat the mistakes we made with social media<p>With recent product and SDK announcements by Apple and Facebook,we have officially entered the …

Sorry, PowerPoint: The Slide Deck of the Future Will Be in AR

When Peter Arvai founded Prezi in 2009, he didn't set out to topple PowerPoint. He just wanted to see better presentations. With the right tools, he …

Why do people keep giving Magic Leap money?

Magic Leap, an augmented reality company that has never shipped or even shown a product, has just gotten a $502 million investment on top of its nearly $1.4 billion in existing funding. The round is led by Singapore holding company Temasek, and includes major existing investors like Google, …