Digital Business Insights

By Humane Strategic Consulting | Insights about Business, Startups, Internet, Digital Marketing, Social Media Marketing and more curated by Humane Strategic Consulting.

95% of UK CMOs review digital strategy in light of brand safety concerns

The vast majority (95%) of chief marketing officers (CMOs) at some of the UK's biggest brands have overhauled their digital marketing strategy in the …

Advertising

The Secret Code You Need For Your Site to Rank on the First Page

Can you guess the universal language that websites use to interact with search engines?<p>No? The answer should be obvious.<p>It’s Schema.org …

SEO

3 Ways Content Brought My Company Back From Bankruptcy

This swimming pool CEO describes his content "epiphany": not to set out to become his industry's most trafficked site but to become "thought leaders on all things aquatic."<p>Building a business is one thing, but pulling it back from the brink after it falls apart is a whole other undertaking. Equifax …

Marketing

Should Companies Build or Buy a New Feature? 6 Ways to Decide

Need new technology? Then your startup team must make a crucial decision.<p><i>By Steve Carter, co-founder of Candidate.Guru.</i><p>At our startup, we recently made a big decision: We bought Elevated Careers from the dating site eHarmony.<p>Every new project needs a technological solution to support it. If you are …

EHarmony

Google To Penalize AMP Pages Showing Partial Teaser Content

Google announced they will start taking punitive action against AMP pages that show teaser or partial content, with a link to see the full content on …

SEO

3 Tips For Creating Ingenious Content Marketing This Christmas

The holidays are coming (try not to sing that in the coca-cola theme tune) and we’re already braced ready to beam and cringe in equal measure. …

Digital Marketing

How to Get Your Website Ranked on Google News

Get more traffic with these three simple tips.<p>Getting a top ranking on Google search results can take months or even years. But, you can jump to the top of those rankings in Google News, and get more traffic for your website in the process.<p>In this video, Entrepreneur Network partner Neil Patel …

Google News

How I Generated Over $20 Million in New Business Using Cold Email Outreach

Success at any pursuit requires time and attention to detail. Cold email outreach is no exception.<p>For most companies, the chief business objective is to generate leads that will increase overall sales. When it comes to lead generation, a company's options are pretty much limitless. From SEO and …

Marketing

How and Where You Can Make Money Testing Websites

The honesty and transparency of UserTesting is part of what makes the company great. They will be the first to tell you that you aren’t going to get …

Usability

How to Setup 'Google My Business'

Google My Business is a tool designed by the search engine giant that helps to manage your Search information and Map location, all from one screen. …

SEO

Eric Schmidt's top tips for growing your startup from 0 to Google

When you’re looking for inspiration on how to grow your startup into a company that could change the world, Eric Schmidt, former CEO of Google and Executive Chairman of Alphabet, seems like a pretty good person to ask. In early October, Schmidt visited TQ, a tech hub in Amsterdam founded by TNW, to …

Startups

You're Crazy-Busy Scaling Your Company's Growth, Right? Are You Also Scaling Its Culture?

"The best companies are deliberate about culture," the head of HubSpot wrote. "They design it and defend it."<p>Growth is one of the top concerns of new businesses. As a startup, you want to scale your business and find success. It can be tempting to focus solely on your business strategy and leave …

Leadership

How blockchain will change the future of the freelancer industry

In recent years, the way work gets done has begun to shift. Our future world is being built by an army of independent consultants and freelancers who …

Bitcoin

The future of marketing is now — hear how top brand professionals are optimizing data and AI to stay on top

Marketing professionals across the board are facing an unprecedented moment.<p>Never before have brand specialists and advertisers had access to such monumental amounts of data as well as insights and metrics from artificial intelligence platforms.<p>The challenge is figuring out how to optimize the data …

Advertising

3 Ways to Ensure Early Content Marketing Efforts Pay Off

As a strategy, content marketing is anything but quick -- but that doesn't mean you can't see small ROI improvements early on.<p>From pop-ups and banner ads to high-budget prime-time television commercials, traditional advertising methods are struggling to be effective. Audiences are tuned out, and …

Digital Marketing

Make Your Website a Tool to Grow Your Business

There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. (Source: SBA Gov 2016) Just over half of them (54%) have …

Web Design

How to Pick Your First SEO Keywords

Chances are, you've heard a lot about search engine optimization. But do you really know how to use SEO to boost your ranking?<p>One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s likelihood of being ranked for …

SEO

Do you Know the Full Picture of What's Happening in Your Business?

Most of us focus on the bits we like and hope the rest is OK.<p>Many years ago a friend who became a business mentor asked me a question that literally stumped me. He asked me how much it cost to open my doors every day. I had no idea. Ironically I am the one who now asks this question of my clients …

Small Business

SEO Ranking Factors in 2017: What’s Important and What’s Not

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with …

SEO

25 Business Ideas Worth Millions That I Don't Have Time to Build

Here's a good business idea. Focus on one of the million problems people have that you could help them solve.<p>The advance of the internet has democratized admission to the world of entrepreneurship. From virtually anywhere in the world (provided internet access), makers can launch real, viable …

Small Business

Influencer Marketing Is About Data, Not Celebrity Deals

The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. …

Marketing

This CEO Built A Network Powering Over $700M In Small Business Transactions

Small to mid-size companies combine to account for a staggering GDP shortfall of $2 trillion, resulting from untapped and underutilized business potential.<p>Looking to help companies crack into this massive revenue opportunity while driving transactions for businesses of all scales across industries, …

Small Business

Meet the Swiss CEO Who Made a Watch Out of Cheese

“Even if you’re small, you have a voice,” says Edouard Meylan, the chief executive officer of Swiss luxury watchmaker H. Moser & Cie.<p>For Meylan, …

Watches

Elon Musk gave a brutal response when asked for advice for young entrepreneurs: 'If you need inspiring words, don't do it!'

• <b>A Draper University student asked Elon Musk for his number one piece of advice for young entrepreneurs.</b>• <b><br>Musk replied, "If you need inspiring words, don't do it."</b>• <b><br>His response demonstrates a key part of becoming a successful entrepreneur: If these words discourage you, you weren't meant to do it.</b><p>Elon …

Success

The 8 Laws of Branding

Eight things you need to do to stand out from the pack.<p>In this video, Entrepreneur Network partner Brian Tracy breaks down the eight laws of branding.<p>But first, what is a brand? We all have a general sense of it, but what is an actual definition?<p>According to Tracy, a brand is "a promise you make …

Marketing

Why Every Company Needs an Innovation Dashboard

Innovation Dashboards Force Focus around What Matters Most<p>A few years ago, I had the opportunity to visit Netflix's Silicon Valley office and interview one of their top executives. I asked about how they manage their innovation process. The surprising answer I received blew me away: "We don't have …

Innovation

Contributors | The Next Web

All stories in Contributors<p>3 ways millennials are reshaping the workplace<p>As a scaling startup, bringing on the right core team is core to company growth. It's important to not only find people who ...<p>Conrad Egusa<p>How emerging companies can overcome ICO challenges<p>The ICO craze is peaking. As of …

Startups

If Your Resume Isn't 6-Second Worthy, Studies Reveal Recruiters Will Toss It

Nobody actually reads a resume anymore. Here's why...<p>You spent days working on your resume. Even worse, you spent hundreds (sometimes thousands) of dollars on having someone else write it for you. And yet, no matter how many jobs you apply to online, you can't get an interview.<p><b>It turns out,</b> …

Employment

20 Free Tools Your Small Business Should Be Using Today

Although your small business needs a healthy amount of software to conduct operations, it's not necessary for you to spend a fortune on web-based products. In our comprehensive testing of business and consumer software, we've come across dozens of incredible and free solutions that can help you get …

Small Business