Digital Business Insights

By Humane Strategic Consulting | Insights about Business, Startups, Internet, Digital Marketing, Social Media Marketing and more curated by Humane Strategic Consulting.

Starbucks Founder Says This Is the Most Undervalued Characteristic of Leadership (Most Struggle With It)

There are a lot of lessons to learn from Howard Schultz, but none more important than this.<p>There are many entrepreneurial and leadership success stories in the world--but there may be none better than Starbucks and Howard Schultz.<p>The company's original founders created a coffee company in the …

Leadership

15 Visual Content Marketing Statistics That'll Blow Your Mind

With over 2 million blog posts published each day, you need to have something that helps your content stand out.<p>Honestly, just writing great content …

Digital Marketing

Companies will spend $3.7 trillion on IT in 2018, led by trendy new tech like blockchain, IoT and AI

• <b>Businesses are gearing up for a healthy 2018 and will increase their spending on IT projects to support planned growth.</b>• <b><br>Overall IT spending is estimated to grow to $3.7 trillion in 2018, up 4.5% over 2017 spending, reports market researcher Gartner</b>• <b><br>Up-and-coming new tech like artificial intelligence,</b> …

Internet of Things

Your Business Has a Credit Score. Here's How to Improve It

Your Paydex, Experian Intelliscore, and FICO SBSS numbers can affect your business credit.<p>If you've ever applied for a mortgage, an auto loan, or even a credit card, you know that your credit score--a number, usually between about 300 and about 900, that determines how confident your creditors …

Small Business

Why More One-Person Businesses Are Breaking $1 Million Dollars In Revenue

The number of solo entrepreneurs and partnerships hitting seven-figures rose 33 percent since 2011.<p>[Adapted essay from <i>The Million-Dollar, One-Person Business</i>]<p>When Katherine Krug raised $1.2 million on Kickstarter to manufacture BetterBack, a posture-support device she created after developing …

Entrepreneurship

How to Write Instagram Captions That Drive Engagement

Staying active on social media is absolutely necessary if you want your business to be successful.<p>This statement holds true for small, local …

Social Media Marketing

HMD Global officially announces 2018 update to the Nokia 6

HMD Global officially announced the latest version of the Nokia 6 smartphone which is getting an update for 2018. The second generation of the Nokia …

Mobile Technology

In 6 Words, Elon Musk Explained Why So Many People Are Afraid to Take Risks and Achieve Greatness

It's the most rational reason imaginable--but it can lead to a boring, ordinary life.<p><i>This series examines the stories behind some of the best inspiring quotes of all time. Check out the full list: the best inspirational quotes for 2018.</i><p>The most powerful threat to greatness isn't evil. It's …

Elon Musk

Thinking About Starting a Company? The Odds Are Against You--But You Should Do It Anyway

Now is the time to stop doubting yourself and take the leap.<p>"Somewhere in this audience is the founder of the next Facebook, the next Google, the next Apple." So said Steve Blank, a Stanford adjunct professor and one of the brains behind the Lean Startup technique, to an auditorium full of young …

Startups

Any patient investor can turn $5,000 a year into nearly $1 million, says billionaire Ron Baron

It's wrong for people to think that they have to be wealthy to get rich investing in the stock market, famed buy-and-hold investor Ron Baron told …

Warren Buffett

Building a SaaS product? Avoid these 6 common mistakes at all costs

As an up-and-coming software as a service (SaaS) business founder, you face some risks. Risk-taking is inherent to building a business and making mistakes is also often inherent to starting your own company.<p>I’m a nontechnical founder myself who now runs the fastest growing sourcing platform that …

SaaS

Why You Should Never Hire for Your Company's Current Gaps (and Should Hire for the Future Instead)

Hiring for your immediate employee needs can kill your company's potential to innovate.<p>If you're looking to make a new hire, you've likely pinpointed where your company is weakest and plan to fill that void. This sounds like a logical approach, but it's actually the worst strategy to lean on. In …

Chrome will start auto-blocking the web's most annoying ads in February

Google is going to make your web browsing experience a lot less annoying soon. The company today revealed it will stop showing ads in Chrome that don’t meet certain standards for quality starting February 15. Google had announced its intention to do so back June, but this is the first time it’s …

How to build a successful digital marketing agency

The budding interest of entrepreneurialism and the steady growth of technology means loads of digital marketing agencies are making their way on to …

Best Content Strategy for a Startup Website

Whether you are on the run for owning a company that manufactures real physical products or offers virtual services like cleaning or training, the …

6 Things the Most Organized People Do Every Day

Your life is busy. Work/life balance is a challenge. You feel like you’re spreading yourself so thin that you’re starting to disappear. Most of us …

How self-made millionaires get rich by working for someone else

If you never thought that you could become a millionaire by working for someone else, think again. Tom Corley the author of "Rich Habits," explains what executives do to set themselves apart. Following is a transcript of the video.<p><b>Tom Corley:</b> There's really three groups of millionaires. Hi, this is …

Why we need to shatter the illusion of work-life balance for entrepreneurs

Work-life balance has always scared me. Aside from the fact that it isolates work and life as two opposing states of being, it’s the number one topic that’s always brought up at a table of entrepreneurs.<p>I do think it’s important to discuss these topics and since entrepreneurship can be a lonely …

Does Traditional PR Really Matter Anymore?

Lee Odden from TopRank Marketing shares his insights on the intersection of PR and online marketing<p>In the past, traditional PR held a unique role — …

6 Clever Ways Brands are Hacking Instagram Stories

ElisaRiva / Pixabay<p>Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading …

Marketing

Want to Be Seen As an Elite Brand? Start Relentlessly Studying Your Competitors

Big-time record producers know how to make a hit: by meticulous comparison to the greats. Do the same for your brand.<p>Ask any business operator if they're happy with their brand identity. Most stakeholders respond with some level of angst over missing brand elements, holes to be filled, next …

9 Key Questions to Ask an SEO Company Before Hiring It -- or Firing It

Here are the questions to ask your SEO company to will give you a better understanding of its strategy before hiring it (or considering tossing it to the curb).<p>Your business is your baby. Whether you own the company or are a marketer tasked with growing the business, organic traffic from Google is …

Philip Knight: "For an Entrepreneur, Every Day Is a Crisis"

The co-founder of Nike discusses the business challenge that almost sank his company, and the charitable causes that make a difference.<p><i>By Jenny Luna | Stanford Business writer</i><p>Not every Stanford Graduate School of Business alumni event has Nike co-founder Philip Knight being interviewed on stage by …

Why You Need To Build A Community Before Launching

<b>There are two ways you can launch.</b><p>Launch in a rush.<p>Panic. Spam everyone you know with Tweets, Facebook updates and emails.<p>Hope and pray that you’ve …

Intuit’s “rise of the rest” M&A strategy means large paydays outside the Valley

This morning, Frederic reported that Intuit has acquired Tsheets, a time-tracking service, for $340 million. That’s one of the highest prices that Intuit has ever paid for an acquisition, roughly equal to the cost of the company’s acquisition of Mint Bills / Check in 2014, and slightly smaller than …

Silicon Valley

How dual-CEO Jack Dorsey manages to run both Twitter and Square

Jack DorseyGetty<p><b>A native of St. Louis, Missouri, Dorsey got his start in business at a young age by developing dispatch routing software used by taxi companies.</b>• <b><br>With an estimated net worth of roughly $3 billion, his return to Twitter as CEO in 2015 was seen by many employees as similar to when Steve</b> …

How a 23-year-old turned a $500 loan into $570 million company

In less than four years, Brandon Evertz, a 23-year-old Australian, has built a massive social media review site worth an estimated $570 million, from a small loan that his father gave him.<p>“The very first proof of concept money I got was $500 from my dad and with that I tested out the idea I had and …

A Quick Guide to Enterprise SEO

Every company wants to be <i>found</i> by search engine users; for this reason, every company should have an interest in search engine optimization. It’s …

7 Data Sources You Should Absolutely Be Plugging into Your CRM

Your CRM is your secret weapon, if you're filling it with the right data.<p>Personalization is already reshaping the way businesses interact with customers, with 69 percent of marketers connecting personal engagement to an improvement in retention rates. Tools are already available to help businesses …