Digital Business Insights

By Humane Strategic Consulting | Insights about Business, Startups, Internet, Digital Marketing, Social Media Marketing and more curated by Humane Strategic Consulting.

Losing My Life Partner Could Have Sunk My Business -- But Instead It Became My Motivation

How one founder turned personal tragedy into entrepreneurial triumph.<p>Building your own business is never easy, but at no time is it more challenging than when personal tragedy strikes. All of a sudden, focusing on your business seems impossible. Things you may long have taken for granted are gone. …

Entrepreneurship

Why Online Etiquette In Remote Workplaces Matters

According to the Bureau of Labor Statistics, the percentage of U.S. home-based employment increased from 19% in 2003 to 24% in 2015. Many remote workers come from the management, business, financial, writing and education fields. 68% of U.S. workers also claim that they expect to work remotely …

The Workplace

How to Build a Brand Story: Lessons from Retail Branding Experts

Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a …

Branding

Why Trying to Build a Digital Workplace Without the CIO is a Bad Idea

If a facilities leader tries to build a digital workplace without the assistance of the CIO and the IT team, they'll be in for a rude awakening.<p>Not surprisingly, hundreds of CEOs at some of the largest companies in the world report that technology, regardless of industry, is a critical …

The Workplace

Instagram Tips Every Small Business Owner Needs to Know | Times Square Chronicles

Instagram Tips Every Small Business Owner Needs to Know<p>Well well well! You are running a small business or intend to start one but little worried …

Small Business

An exec who worked with Steve Jobs for 26 years says everyone got it wrong about him

A legend surrounds Steve Jobs. He is described as brilliant and tone-deaf, dynamic but with a sharp tongue. A bunch of movies and books have sought to describe what made Jobs, who died in 2011, so special and so different.<p>I just finished reading "Creativity Inc.," the excellent book by Ed Catmull, …

Steve Jobs

Why You Still Need Business Cards

The traditional work habit is still alive.<p>Business cards may seem old fashioned especially for Generation Y and Z. However, it is still essential to actually carry a business card because it provides an easy way of letting other people get in touch with you and is more personal compared to a …

Networking

Which Side Hustle Should You Try? (Infographic)

For a little extra spending money, find the right side hustle for you.<p>For many of us, ditching your nine-to-five so you can pursue your entrepreneurial dreams is not an option. But that doesn’t mean you should forget about those pursuits altogether. In fact, a number of entrepreneurs work on their …

Entrepreneurship

It Doesn't Matter How Smart You Are: These 17 Personal Shortcomings Will Ruin Your Business If You Let Them

Why there are more important attributes than intelligence.<p>It might make logical sense that the smartest entrepreneurs are naturally the most successful. It might make sense, but it's not true. Over the past 25+ years of being entrepreneurs and meeting hundreds of successful business owners, my …

Self-improvement

8 Golden Rules of Pitching Investors

You only get one chance to impress an investor, make sure you knock it out of the park.<p>Pitching is a critical skill, and one that is rarely taught. Whether you're pitching investors, pitching your boss or pitching a potential partner, without a sharp and considered pitch, you'll be tossed aside. …

Leadership

The 4 Biggest Mistakes New Executives Make

One study found a 50 percent chance that new executives will leave the organization within the first 18 months. Here are four of the biggest reasons why.<p>Finding and hiring proven, talented executives who can lead your company into the future is a difficult task. These individuals' success or …

Leadership

Why the Candidate Experience is Awful and How to Improve It

Want better job candidates? Offer them a better experience.<p>No matter which side of the application and hiring process you're on, the whole operation is exhausting.<p>If you're a candidate, you'll spend hours upon hours applying to jobs, compulsively refreshing your inbox after you hit the Submit …

Employment

WPP further consolidates digital brands with summation of Rockfish into VML

WPP has advanced further down the path of streamlining its digital brands with the decision to fold Rockfish Digital into VML with immediate effect, …

Fish

Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.<p>Content marketing has quickly become one of the most important marketing channels for any business. According to data reported by …

Digital Marketing

Email Marketing's Relevance In Age Of Social? Focus On Customer Experience Instead

Among the several channels that marketers have used to take their brands to the customer, email marketing is perhaps one of the oldest in the digital …

Digital Marketing

Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years …

Social Media Marketing

Eager to Create Blue-Collar Jobs, a Small Business Struggles

JACKSON, Mich. — Anita-Maria Quillen blended a strawberry-banana shake, tucked high heels into a Louis Vuitton bag and fired off last-minute requests at her little boys and their sitter.<p>She stepped out her door in flip-flops, where a waiting Chevy Tahoe would take her to a business fair near …

Fiat Chrysler

5 Things Your Marketing Team Will Thank You for Outsourcing

Outsourcing can save you time and money and free up your team, which is good for your team, your marketing efforts overall, and your bottom line.<p>Have you ever gone overboard at a buffet? You're standing in line, and the sight of those endless trays of macaroni and cheese, fried chicken tenders, and …

Digital Marketing

5 Influencer Marketing Strategies For Startups With No Budget

Embracing influencer marketing is a great way for start-ups to get an edge over the big brands.<p>But as a startup, funds are limited, so naturally you …

Digital Marketing

Learn to grow your business by mastering these digital marketing secrets

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>Marketing has changed a lot since the days of <i>Mad Men</i>. It used to be about drinking at lunch and having secret mistresses on the side. Now it’s more about competition and finding the best ways to …

Digital Marketing

Don't Forget This One Crucial Thing When Launching Your Business or Product

No marketing plan? Bad idea.<p>It's surprising how many entrepreneurs launching a business do so (or plan to) without a well-thought out <b>marketing plan</b>. Earlier this year, I met with an entrepreneur who had worked for more than two years on an amazing software innovation. He wanted my help with some …

Entrepreneurship

Uber Just Released Their First Pitch Deck From 2008, and It Shows What You'll Need to Build a Billion-Dollar Startup

The ride sharing platform is now worth over $68 billion. But it all started with this deck.<p>Despite its high-profile public relations meltdown over the past few months, the story of Uber's rise is still a fairy tale in the startup world.<p>In less than a decade, the ridesharing platform has become the …

Startups

How to Make Your Ideas Successful (Hint: It's Not Grit, Confidence or Boldness)

In the new book The Power of Onlyness, consultant and TED Speaker Nilofer Merchant argues that your network's strength determines success. Here's why<p>http://amzn.to/2wl6rDOHow do you have your big purpose cut through all the noise and truly make an impact in the world? You can be bold, be ruthless …

Success

Buzzfeed just sent out a message to the digital publishing business

Business Insider<p><b>BuzzFeed has decided to run banner ads — the ubiquitous, clickable square and rectangle ads that appear all over the internet — after years of talking them down.</b><p><b>The decision shows the limitations of native ads, customized ads designed to emulate the look and feel of the websites or</b> …

Advertising

The Best 10 Life Lessons I Learned by Running My Own Business

Starting a business is almost worth it just for what it teaches you about life, and yourself.<p>When we are in school, everything feels super important. Most of us work toward a degree, and make every effort to get out into the “real” world so we can finally become successful, happy and financially …

Entrepreneurship

4 Reliable Signs Someone Is About to Waste Your Time

When someone's first interaction with you is about them and something they want, run the other way as fast as you can.<p>This internet and information age that we're living in has created some exciting opportunities. Today, we have access to information, technology and resources like never before. We …

Entrepreneurship

This is What The Smart Entrepreneurs are Focusing On

You’re an entrepreneur. Compelled to compete. Desiring to dominate.<p>Wanting to survive.<p>Maybe you even want to leave a legacy and transform and …

Innovation

I've adopted a '2-hour rule' based on the habit that led Einstein, Darwin, and Nietzsche to brilliance — and it's had the highest ROI of anything I've done

Letting your mind wander can actually be very productive. Author not pictured. muratart/Shutterstock<p><b>Some of the most famous intellectuals and scientists spent time doing nothing but thinking.</b><p><b>The author decided to implement a two-hour rule: just thinking with no distractions for two hours a</b> …

Creativity

What Your Profile Picture Says About You

Your profile picture reveals more about you than you think.<p>Do you ever think about what your profile picture tells about you? Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self because if someone doesn’t know you, the first impression s/he …

Branding