Ciaran Hulton

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5 Online Marketing Essentials for Small Business Marketers

As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas, …

How to Do an SEO Audit of Your Website

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made. If a business website isn't properly …

5 Easy Ways to Optimize Social Media Marketing for Mobile

This story originally appeared on PR Daily<p>Call it an epiphany: Social is officially mobile.<p>Several weeks ago, I was looking at the user data for one of the brands that I manage and one statistic stuck out more than others. Nearly 60 percent of the people who interact with that brand do so via …

Signals Weak for TV-Ad Market

Lower Broadcast Ratings, Fragile Economy and Web Rivals Mute 'Upfront' Outlook<p>Broadcast-television ratings have dropped sharply this season. And that, combined with the weak economy and competition from other media, augurs badly for the spring ad-sales market, ad buyers and analysts say.<p>Some of …

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