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Branding: The Secret Sauce for Driving Demand and Controlling Price

Branding: The Secret Sauce for Driving Demand and Controlling Price

HuffPost - Ira Kalb

In my last post, I talked about Corporate Image and how it forms the foundation of your brand. In this one, I add Positioning, which drives demand for each of your products and gives you control over the price you can charge. Because it gives you control over Price, it also gives you greater control …

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