Thuy Linh Hoang

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The state of luxury digital advertising, in five charts

Luxury brands have been particularly reticent to wade into digital advertising. Now, they are slowly coming around, thanks in part to a push in …

Digital Advertising

Want to Know If Someone Is Trustworthy? Look for These 15 Signs

If a person demonstrates these cues and traits, they're keepers.<p>Great relationships give live significantly more purpose, and in business, they translate to resources, advice and stability. Trust is at the heart of these connections. These 15 signs are dead giveaways that you're dealing with a …

Self-help

These Are the Prettiest Places on Earth to Feed Your Wanderlust

It's normal to overlook the simple pleasures in life when we feel stuck in a place or routine that doesn't fulfill us. But ironically, those are also …

Read Your Way to CMO Status With the 8 Best Marketing Books

Everything revolves around marketing these days—just this week I attended an interesting talk about self-promotion on social media. Most of us not …

6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

You need to become omnipresent and top of mind.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point won't get you …

5 Brands That Prove Live Video Is The Future of Content Marketing

By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide.<p>Thanks to the mass adoption of …

52 Types of Marketing Strategies

How To Measure The Success Of Your Brand Building Campaigns

Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail.<p>The holy grail for all companies should be …

Marketing

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend.Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition …

Marketing

10 Social-Media Trends to Prepare for in 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the …

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the widest …

Marketing
Marketing

26 Content Marketing Changes You Need to Make Immediately

Chances are, you’re looking to improve the results from your content marketing.Maybe you want to get more visitors, convert more leads, or make more …

Marketing

How to Write Posts That Actually Get Read and Shared | Inc.com

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at …

Infographics

6 Social Media Trends to Prepare for in 2018 | Inc.com

When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in …

Marketing

What's Trending in Social Media during the Second Half of 2017

The first half of 2017 has come and gone, and the social media landscape has remained ever changing. Facebook, Twitter, LinkedIn, and Instagram and more have continued to update their platforms, changing the way that people interact with each other — and changing the way that brands interact with …

Top 10 Most Influential Fonts in Graphic Design

10 highly professional fonts that had a strong influence on the history and evolution of contemporary typography and graphic design.Of course, there …

Typography

The F Pattern: Understanding How Users Scan Content

July 24, 2017Reading online is a little different than the way you read textbooks high school and college. Today, when people find content on the web …

Web Design

Affiliate vs. Influencer Marketing: Which Should Your Company Use?

Affiliate and influencer marketing each have a time and place. Your responsibility is figuring out which one works for you now.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Too many times, we see things as one thing against another -- chocolate or vanilla, yin or yang, paid or …

Apple is working on a major change for future iPhones, and Samsung is in trouble

Samsung turned in a huge holiday quarter last year despite the Galaxy Note 7 debacle that cost the company billions in lost sales and cleanup …

Mesh Wi-Fi will come for us all: Asus ships Lyra system for $399

Back in January, when Asus announced its upcoming home mesh Wi-Fi system (then called "HiveSpot"), the market was already flooded. Now the HiveSpot has been renamed to Lyra, but it's mid-2017 and there are seven aisles in every Best Buy dedicated to mesh Wi-Fi routers. What could Asus possibly add …

This Wild Apple Ad Shows That, Yes, The Rock Can Do Anything (With Some Help From Siri)

Dwayne “The Rock” Johnson has the kind of can-do spirit that makes it easy to believe he can do anything—fly a plane, take a selfie in space, design …

The best phone you can buy right now

Buying a phone can be a chore, but we’ve done the work for you<p>There are a lot of great smartphone options available at any given moment, so it can be a challenge to sort through them all if you’re trying to choose the absolute best one. The stakes here can’t be understated: your smartphone is most …

5 Steps For Getting Started With Influencer Marketing

Influencer marketing is all the rage in today’s day and age. As the name suggests, this is nothing more than relying on key players in your industry to push your message to a larger market. Make no mistake about this is a growing industry, if you will and more and more brands are seeing the value …

Marketing

Here's a look at the social media universe

<i>Today's infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017. Make sure to view the full-size version of the graphic for the best experience.</i><p>It's hard to believe that social media has emerged as such an expansive ecosystem in just the last 10 …

How to Start a Blog and Make Money Online

Starting a blog isn't hard. Generating traffic and making a profit is.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever thought about launching your own blog? Ever wondered what it takes, not only to start up that blog, but also to successfully build it over time to make money …

Turn More Prospects Into Customers

Learn how to turn more prospects into clients by leveraging the decision-making process every prospect goes through.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You may have heard me say in the past that people are ready to buy when they are ready to buy--not when you’re ready to …

Five Tips for Writing Clear Marketing Copy

There’s science to prove it.<p>Studies show that <b>advertising and marketing are most effective when messages are easy to understand</b>.<p>I know, right? Sounds …

5 Content Marketing Tips for Small Businesses to Revisit

geralt / PixabayContent marketing is about captivating your audience with information and entertainment, and leading them to your product in the …

Marketing