Hsinyi Chiu

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The state of Interaction Design tools

The current state of tools is decent, but how they fit together is less than ideal.<p>Pull up a chair & get your butt cheeks comfortable, because this …

Ecommerce UX Trends: User Research Update

<b>Summary:</b> Our latest ecommerce research revealed user-experience improvements to shopping sites such as large product images, robust reviews, and easy …

eCommerce

Why I Left Advertising To Become A Software Designer

There’s a war for design talent between technology and advertising companies, with tech quickly gaining ground. Marc Scibelli of Infor explains why he left the ad industry after 18 years to focus on the UX of business software.<p>Last year, I surprised my friends, my colleagues, and myself when I left …

A look behind the curtain: how Netflix redesigned and rebuilt its television experience

The Onion joked recently that Netflix (S NFLX) was going to introduce a new Browse Endlessly plan. For $5, it would offer consumers a way to scroll …

12 Tips to Improve your UX Usability Technique - UX Motel

<i>This article was originally written by Paul Olyslager.</i><p>Usability testing is a technique used to evaluate a product, such as an application, website, …

9 Common Misconceptions about Users

Many website owners have persistent misconceptions about users, which could lead to a bad interface design and overall user experience. During …

Designing for Different Types of E-Commerce Shoppers

Researchers are often learning about products, so they need <b>explanations for unfamiliar terms</b>. User reviews are also helpful: they allow researchers …

MeasuringU: 4 Types of Customer Analytics Data to Collect

While they may be called customers, users, buyers, or even guests, they are all people.<p>Organizations quantify, classify, categorize and track people …

Usability Testing for Mobile

<b>Summary:</b> Testing phones, tablets, or other mobile devices with real users is similar to studies with regular computers, but requires special …

Mobile Devices

A/B Testing, Usability Engineering, Radical Innovation:What Pays Best?

<b>Summary:</b> 3 approaches to better design: each has its uses, but the costs, benefits, and risks differ dramatically.<p>Let's compare 3 different …

The web designer's guide to style tiles

Style tiles are a visual reference to the design language of a website (or other design deliverable). They help tell a story through fonts, colour …

Mockups

Users don’t hate change. They hate you.

The 9x Effect Applies to Redesigns Too<p>Recently, more than the color of the leaves on the trees has been changing. Everyone seems to be redesigning. …

Notification Design Strategies

If your inbox is anything like mine, it’s littered with unwanted notifications from companies begging for attention. Gmail has done a great job of …

How do developers prioritise platforms? iOS vs Android vs HTML5

How do developers perceive different platforms and how is their platform choice affected by the type of apps they developed or the way they define …