411 Locals Newsletter Sept 7 - 20 Sept 2013

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When It Comes To Google, Microsoft's Ballmer Is Still Fighting Old Battles With Old Tactics

I've watched Microsoft fight Google in search for a very long time. Bing has come a long way, and I've been pleased to see a strong competitor …

Calculating the ROI of Local Search Campaigns

Though we can point to numerous indicators to demonstrate the importance of local search optimization for local businesses, as an industry we have …

The Future of Local Search: 5 Layers of Local

Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local …

How to Build Links With Location Relevance

Searcher locality is starting to influence regular search results for almost every query. Because this location is auto-detected you can’t omit it …

Google Wants Feedback On Custom Maps

Abby from the Google Maps team posted in the Google Maps Help forum asking Google Maps users who are interested in custom maps to sign up for a …

Google

Driving Directions vs. Reviews as Ranking Signals for Google Maps

In my college days, I cooked at some local restaurants (free meals made it an attractive option for a starving college student). One of the …

What is the Value of Embedding a G+ Post on Your Blog? Is there a Local Search Use Case?

Google+ has recently implemented the ability for a Google + post to be embedded on a page with comments on a different domain. It is simmple to …

Terry Richardson Not Only Shoots Photos Of Obama But Is Obama, According To Google

If you search for the famous photographer on Google, [terry richardson] you will see the knowledge graph come up and give a nice accurate description …

Google

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral | KoMarketing

A recent survey of US agency executives from RSW/US, as covered by eMarketer, revealed that client case studies and content marketing were the top …

Digital Marketing

Understanding Link-Based Negative SEO

Although there are varying ways to destabilize the organic visibility of a website on Google, this article will focus on the most common attack: when …

Digital Marketing

What Happens When You Disavow 35,000 Links In Google?

Cyrus Shepard posted on Google+ about a case study he posted on his blog about the results after he disavowed 35,000 links pointing to a site.<p>He …

Aisle411 raises $6.3M to create digital maps of physical stores

If you’ve ever found yourself lost, wandering aimlessly and alone through the labyrinthine aisles of a big box retail store, Aisle411 may be able to help.<p>The startup has raised $6.3 million in its first round of financing.<p>Aisle411 powers searchable store maps for retailers. It collects data on …

10 Tips For Using YouTube To Kill At Local SEO

Here's a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It's particularly …

Google Maps Drops Wikipedia Layer

It seems as if Google dropped the Wikipedia layer from Google Maps a few weeks ago.<p>A Google Maps Help thread has dozens of complaints from Google …

The 2013 Local Search Ecosystems (and a GetListed Upgrade)

Well, it's been nearly a year since I published the last version(s) of this graphic. That's a long time in a space that evolves as quickly as Local …

How to Delete Your Google Places for Business Dashboard Listing in One Easy Step (Or Brainfarts + Bad UI = Bad Outcomes)

Since Google has allowed business listings created via the (old) Places Dashboard to merge with and take on attributes of a G+ Page for local, it has …

New Google Places For Business Listings Can Now Be Transferred to a New Owner via G+ Page Management

<b>Update: 12:30</b>: I have changed the title of the article from saying “Account” to “Listings” as what is being transferred is the G+ Page ownership NOT …

Top Local SEO Myths

Like my post? Please share!<p>It may not be springtime, but it’s time for a little housecleaning. Local SEO – like its organic cousin – is filled with …

Local SEO Software Provider Rio SEO Integrates with Neustar for Local Business Listing Management

More Enhanced Business Data Expected to Garner Greater Local Search Engine Visibility for Rio SEO Customers<p><b>SAN DIEGO, Sept. 18, 2013 –</b> Rio SEO, the …

Embedded Posts & Automatic Authorship Attribution Arrive On Google+

Today at TechCrunch Disrupt, two major enhancements were announced for Google+ that are geared toward bolstering sharing and making authorship …

Links from Yellowpages are Unnatural According to Google

It was just a normal day at work. The day was going extremely well, ticked off a few things off the the to-do list, had a few giggles and a few wins. …

Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools

Deep down, we all have the uncomfortable feeling that rank-tracking is unreliable at best, and possibly outright misleading. Then, we walk into our …

5 SEO Strategies Every Company Needs To Master (Infographic)

Author: Tim Asimos<p><i>Tim Asimos is VP & Director of Digital Innovation at circle S studio, a strategic marketing and digital design agency, specializing</i> …

Google To Extend "Top Search Queries" Data In Webmaster Tools From 90 Days To One Year

Data telling publishers the top terms being used to find their web sites will be available for up to one year in Google Webmaster Tools, rather than …

How Google Collects Search Quality Date

It’s little known that Google was never meant to be a company. In fact, in 1998 Vinod Khosla (one of the first investors in Google) managed to …

Google: Unlinked URLs Are A Source For Indexing New Content

John Lincoln from Ignite Visibility spotted a Google Hangout where Google's John Mueller confirmed that Google will use URLs or domain names within …

Better backlink data for site owners

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

​Google as editorial arbiter: Cutts on SEO content standards #SESSF

Matt Cutts opened day two of SES San Francisco, detailing a Google quality process that’s familiar to content marketers (and all website owners) …