411 Locals Newsletter Sept 21 - Oct 4 2013

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Consumers & Local Data: High Expectations, Poor Experiences

Infogroup has released survey findings about local business data and associated consumer attitudes. The survey had 1,000 US adult respondents and …

The Local Marketer's Guide To Apple Maps for iOS7

While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version …

Apple

Hummingbird, Local Knowledge Graph & Shitty Search Results

The big news earlier in the week was Google’s announcement of the Hummingbird search algo upgrade. InformationWeek noted that “the Hummingbird update …

Fine Tuning Your Local Keyword Research Using Google Trends

When it comes to local SEO one of the toughest parts of the job is keyword research. Oftentimes query volume for keywords with locations as modifiers …

Operation Clean Air: Clearing Up Misconceptions of Yelp's Review Filter

Last week, the New York Attorney General's "Operation Clean Turf" fined 19 companies a total of $350,000 for writing fake reviews on behalf of their …

NY Attorney General's Fake Reviews Sting Exposes Bad Client Screening Practices by SEOs

NEW YORK — Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of writing fake online reviews …

Fraud

Google Authorship Launches Within Image Search

Today at SMX East, Google's Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google …

Search Engine Ranking Factors 2015

Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the …

SEO

The Ultimate 50 Link Building Resources and Tools

You as a link builder, webmaster or search engine optimizer want the best links possible for your website and I want you to find them. That’s why I …

SEO

5 Things We’ve Learned From Google’s New War on Links

It’s been 18 months now since Google’s Penguin update launched and a similar amount of time since the first manual penalty messages were sent to …

Google Webmaster Tools Now Tracks GoogleBot Download Time

Site speed is an important consideration in a website's page ranking on Google. Earlier this week, SEO professional and web strategist Matt Storms revealed on Google+ that Google's Webmaster Tools now provides the ability to test website speed.<p>Since website load speed is an important factor in the …

Matt Cutts: Google Penguin 2.1 is Going Live Today

Upgraded Google Places for Business Dashboard Listings Now Allow Managers to be Added

Once a listing in the Places Dashboard has been upgraded to G+ Page social functionality, Google inextricably intertwines the listing with the social …

Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard?

Andrew Forster of of Adster Creative recently asked this great question:<p><i>If you're starting out with a brand new business, should you 'create' a</i> …

Google

Survey: Quality Of Citations Matters More Than Quantity

See results of the 2013 Expert Citation Survey. 16 respected local search experts share their views on most important citation issues.

[UPDATE] Case Study: Does Building Links to a Local Listing Help Rank?

For well over a year now I have been meaning to test this: can the rank of your Google My Business page be improved, by building links to it. I’ll …

Google Becoming Slightly More Transparent About Nuking Reviews

<b>Update 9/28</b>: I had myself taken off as a manager of Barbara’s page and my review instantly lost the notice and showed back up on the …

How to Add Your Business to Factual

Like my post? Please share!<p>Why does Factual matter to your visibility in the local search results? Because it feeds info on your business to a bunch …

The Ultimate Guide To Ranking a Business with Multiple Locations

This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business …

SEO

Surprise: Yahoo Maps Gets A Facelift, New Features

Shortly after she became Yahoo CEO, Marissa Mayer declared (disappointingly) that she wasn't going to invest in Local. It turns out that what she …

Facelifts

Google May Have Penalized Another Major Link Network: Ghost Rank 2.0

Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google …

Google

How Search Engines Rank Web Pages

Once upon a time search engines looked at words. Over the years the movement has been towards concepts. Or as the new mantra goes, “things not …

SEO

3 Ways Content Will Be Affected by Google’s Latest Hummingbird Update

Google officially announced the latest, and biggest, algorithm update to hit your very favorite search engine since 2010’s Caffeine update. You could …

Google

Goodbye, Keyword Data: Google Moves Entirely to Secure Search

The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off …

Google

Google's Matt Cutts: Google Does Not Penalize For Broken HTML

In a video published today by Google's head of search spam, Matt Cutts - Google confirmed that they do not penalize sites that have broken or invalid …

Report: Backlink Tools Show 30% To 50% Of Your Links

Remember that study Eric Enge published that said Google+ has no ranking benefit? Well, part of that, Eric said that an issue with his report may be …

SEOs: Large Web Sites Rank Better In Google

A few months ago, we ran a poll asking our audience if they believe that the site of a site matters when it comes to ranking in Google. In short, do …

Search Engines

Using Black Hat Tools for White Hat Purposes

Though I don’t think you can define the true difference between white hat and black hat SEOs, as all of us are trying to manipulate Google’s search …

Digital Marketing