411 Locals Newsletter Oct 5 - 18 2013

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Google Rolls Out Android Mobile Places Dashboard App

This afternoon Google rolled out a new mobile Google Places for Business app that allows management of a business’s Google Plus listing via …

Hit the road with the New Google Maps preview

Though summer has come to an end – at least in the Northern Hemisphere – your feedback on the new Google Maps preview these past three mon...

What ‘(Not Provided)’ & Google Hummingbird Mean for Small Business SEO

Many small businesses measure the performance of their SEO agency based on keyword-level data. They believe the value proposition stems from better …

SEO

Yelp Launches New CPC Advertising Program

Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn’t …

Digital Advertising

4 Google Carousel Optimization Tips

The fragmentation of search results from Google’s continual algorithm updates, improvements to personalized search, and changes to the SERP keep …

SEO

Gauging Hummingbird’s Impact on Local SEO

On the heels of Google’s announcement about Hummingbird — its first major algorithmic update since 2001 — it is important to examine the looming …

Yelp, Happy With iOS Mobile Reviews, Expands Feature To Android

After about two months of what you could call an iOS-only test, Yelp is now letting Android users write reviews directly from their mobile device, …

iOS

Foursquare Self-Serve Ads Now Open to All Local Businesses

Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 …

Digital Advertising

There’s No Such Thing as a “Permanent” Local Data Record

A common misperception in the local search and data industry is that publishers have a single “permanent” or “master” record for a given business …

Google Doesn’t Consider Geolocation Techniques Spam

One of the cardinal rules of SEO is to make sure you serve the same content to Googlebot that you serve to end users. Many years ago this used to be …

SEO

Why The YouTube Keyword Tool Is So Amazing For Link Building

Debra Mastaler mentioned the YouTube keyword tool again recently, and I don't think I've been this excited about keywords in, well… ever. I confess …

Marketing

Google Penguin After-Dance Going On Now?

There is some very early chatter at WebmasterWorld of reports that another Google shakeup is going on right now.<p>Webmasters are questioning if it is …

Google Changes Menu Options, Adds New Reports In Google Analytics

Next time you check Google Analytics, you may see a new navigation menu and have a hard time finding some of your favorite reports. There's been no …

7 Ways to Use Nerdy Data for SEO

I’ve been testing NerdyData, a recently launched search engine for Web source code that has an easy to use interface, including handy features to …

Digital Marketing

How to Streamline Time-Consuming White Hat SEO Techniques

I don't need to tell you that white hat SEO is the only viable option for businesses that want long-term traffic from Google.<p>In fact, Rand Fishkin …

Taking Advantage of Google's Bias Toward Hyper-Fresh Content - Whiteboard Friday

In the last year or so, Google has increasingly displayed hyper-fresh content in SERPs, leading many marketers to think about how they can take …

Penguin 2.1 Analysis and Findings (Based on the October 4, 2013 Update)

Shares 62<p>On Friday, October 4th at 4:50PM, Matt Cutts announced that Penguin 2.1 was rolling out. It was shortly after reading that update that I …

SEO

Google's Matt Cutts: No More PageRank Updates This Year

Google's head of search spam, Matt Cutts, said on Twitter yesterday that Google won't be pushing out a new Google Toolbar PageRank update this year. …

Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

The fifth confirmed release of Google's "Penguin" spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin …

Google Analytics Academy Open

Being aware of everything that needs to be done in the Internet space is one thing. Knowing greater detail and actually being able to do many of …

How Will Google Hummingbird Impact Links? Here Are 6 Ways

So you have a question you would like answered, and that question is: "How Will Google Hummingbird Impact Links?" It's still way too early in …

Google's Hummingbird updated explained - what should it mean for SEOs?

Google's Hummingbird update explained - what should it mean for your SEO?<p>Last week Google announced its <b>new Hummingbird algo update</b>, putting lots of …

White Hat Tiered Link Building – The Definitive Guide

The Definitive Guide to White Hat Tiered Link Building<p>Tiered link building is known to be a method mostly utilized by black hat SEOs. It can however …

SEO

What Is SEO Now that Everything Is (Not Provided)?

Google's recent announcement that it will be obfuscating all keyword referral data going forward has created yet another occasion for (and perhaps …

Google Scoring Gibberish Content to Demote Pages in Rankings?

This week, Google was awarded a patent that describes how they might score content on how much Gibberish it might contain, which could then be used …

3 SEO Success Factors for 2014

I recently came upon one of my old articles, “SEO Factors for 2011“. I chuckled to myself, not only about how some of the details were actually still …

SEO

Twitter Files IPO Revealing a Lack of Profits Three Years Running

Twitter filed its first public financial statement yesterday and it wasn’t good. In short, they’ve never made a profit. They lost $67 million in 2010 …

Using Twitter to Find Link Prospects

With a more emphasis on social networks than ever before, getting links from the right kind of people and websites has never been more important. The …

Seven Tools for Finding Great Content to Share

Not enough time to find the best content to share with your audience?<p>Too many articles to read to keep up with on what's going on in your …