411 Locals Newsletter Oct 19 - Nov 1 2013

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Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent

Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics …

Did Hummingbird Just Kill Your Local SEO?

Let's cut to the chase: no, it didn't (see Betteridge's Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the …

SEO

Google Local SERP Results Change Again

Last Thursday, Google shifted the pack display (Blended Results) from mostly blended with large pins to the smaller pin display (Map Packs) with …

Google+ Custom URLs - Facts, Tidbits and Concerns

Google rolled out a series of new photographic tools on Tuesday that they hoped would make them as cool as Apple but it seems that all folks are …

Google SAB Update: Service Area Now Displaying in Knowledge Panel

I don’t search on service area businesses very often. But doing client work today I did and I noticed that for the first time that service areas are …

Google Local SERP Update: Old Pack Algo & Doubles

Member SinceJul 2012LocationToronto, OntarioPosts2,713Thanks1,063Thanked 757 Times<p>Joy just wrote an interesting post on what appears to be the …

Google+ Local Display Update - New About Page Layout

Member SinceAug 2012LocationSalt Lake City, UTPosts66Thanks0Thanked 26 Times<p>Some may already be seeing the new update where Google has changed the …

Google+

Is There Any SEO Benefit in Varying Your Company Description Across Listings?

Ben Bowen asked this question on Google+:<p><i>Seen this debated elsewhere: Is there any benefit to varying your company "description" across listings? Or</i> …

SEO

Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More

Jill Whalen, one of the first major personalities in the SEO industry, who has been practicing SEO for nearly 20 years, has announced she is moving …

SEO

Beware! The Scary Truth About Widgets [Infographic]

With visions of holiday campaigns and jolly green dollar signs dancing in their heads, many marketers overlook the most important part of a …

Eye Tracking Study: The Importance of Using Google Authorship in Search Results

ADVERTISEMENT<p><b>Authorship Snippets: The “Purple-Cow” of Search Engine Results?</b><p>Imagine being in a class, knowing the answer to a question and …

How to Optimise Call-to-Action Buttons for Maximum Conversion & 10 Alternative Uses for CRO Tools

Your call-to-action buttons represent the ultimate low-hanging fruit in CRO. In this part of the day Michael Aagaard gives an excellent talk and …

5 Leading Indicators of the Future of Local Search

The local search market is changing. On the buy-side, enterprise advertisers are starting to assert their control, demonstrating that they can …

Does Yelp Dominate Google's Local Web Results?

A common issue I see with the Google results are the number of Yelp results a Google search can return for a local type of keyword phrase.<p>It has been …

Introducing Google Maps Engine Pro: Helping businesses create, visualize and share their data on a map

article<p>en_US<p>https://cloud.googleblog.com/2013/10/introducing-google-maps-engine-pro.html<p>Official Google Cloud …

New Foursquare Homepage Offers Context, Time-Sensitive Recommendations

In its continuing bid to become more useful and to differentiate from competitors such as Yelp and Google, Foursquare introduced a redesigned …

Citation Building Strategies - The Complete List For Local Businesses

Citation Building Strategies<p>When looking at the Local Search Ranking Factors, <b>citation are one of the most important factors</b> for local businesses to …

How Local Businesses Should Size Up & Tackle Social Media

The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my …

Link Building 101: Local Link Building

Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the …

Google Upgrades Self Serve Offers with Performance Based Pricing, Improved Distribution and a Simpler Interface

Yesterday Google has once again announced an upgrade to their self serve Offers product.<p>Ok that isn’t that interesting in itself given the long (it …