411 Locals Newsletter Nov 30 - Dec 13 2013

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Google Maps: Click To Get Coordinates

When it comes to getting the longitude and latitude of specific locations, I am a junky. Weird, I know, but I use it often. I actually have a …

Google

The Google Places Dashboard And Listing Ownership

The old Google Places for Business Dashboard allowed a listing to be verified into multiple accounts. The new Places for Business Dashboard only …

Webinar: Optimization for Service Area Businesses

In this webinar we explored the main issues which Service Area Businesses (SABs) face with local search and how these can be overcome.<p>SABs often …

New Google Maps Adds More Search Results To Info Window

The (relatively) new Google Maps is certainly visually richer than the old Maps UI. However it may be somewhat less functional. As one example, it …

Google Maps Brings Share & Embed Feature To New Version

Google has announced on Google+ they brought an important feature from the old Google Maps to the new Google Maps. What feature? The ability to share …

Google Reviews - New Quirks

Last week, with the rollout of the Places Review Monitoring system, we started to see some quirks in review count difference between the monitoring …

Hummingbird's Unsung Impact on Local Search

Though I no longer actively consult for clients, there seems to have been a significant qualitative shift in local results since Google's release of …

Bing Brings Enhanced Mapping To Windows 8.1

Yesterday Microsoft announced "Bing Maps Preview" for Windows 8.1 (including tablets). The new mapping app offers a range of enhanced features and …

Microsoft

Create your own Street View

Have you ever tried to convey the feeling of walking through your favorite park? Or have you wanted to create an interactive tour of a mem...

3 Shocking Polls on Local Search

I was recently part of a panel on local SEO put on by BrightLocal. With a couple hundred attendees I'd say we had a pretty good sampling. During this …

Local Search

5 Things Every Small Business Should Know About Yelp!

Yelp! Most small businesses have a love/hate relationship with it. They love it because it's a great way to earn some added exposure online and …

Small Business

The Top 13 Factors for Google Local Carousel

Being listed on Google Local Carousel makes the difference in terms of business revenue. Studies have shown an excellent click-through rate and …

How To Move Your Business (Without Destroying Your Local Search Visibility)

These days, anyone who's going to move their business to another location needs to consider the best way to handle that move online and plan their …

SEO

5 Local SEO Predictions for 2014

Is your local search strategy ready for 2014? Although local SEOs have to deal with many of the same trends as regular SEOs, there are certain …

SEO

Localization for International Search Engine Optimization

Localization is important to international search engine optimization (SEO) because it helps connect your brand to a location using the words, terms, …

Google Busts Yet Another Link Network: Anglo Rank

Google's head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another "private link network" - this one is named Anglo …

Google

Google's Matt Cutts: Guest Blogging Abuse & Spam On The Rise

Google's Matt Cutts posted a video today on the things one should avoid when doing guest blogging. The main point he made was that guest blogging, on …

Matt Cutts: Google Penalties Get More Severe for Repeat Offenders

For website owners who have been penalized by Google for violating the webmaster guidelines, it can take months to rectify issues, get back into the …

Checklist and videos for mobile website improvement

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

Top 8 SEO Predictions For 2014

It’s officially that time of the year again: industry prediction time! Yep, over the next few weeks, everyone who’s anyone in the digital marketing …

SEO

Google Webmaster Tools Upgrades Structure Data Markup Errors Report

Google's Webmaster Trends Analyst Mariya Moeva announced, on the Google Webmaster blog, a new update to Google Webmaster Tools where they now show …

Google

Google rolling out user experience recommendations in page speed tool

One of our search team members noticed some changes to Google’s Page Speed Tool this morning, with the rollout of ‘User Experience’ recommendations …

Google: Our Algorithms Don't Stand Still, Neither Should You

I see these threads all the time, a webmaster complaining their rankings suddenly dropped and for no reason.<p>Well, Google's John Mueller responded to …

Online Marketing Blog by Neil Patel

Google Changes SERP - Images Now King & PPC Holds Keys to Kingdom

Oops they did it again<p>We know Google is constantly testing things on their SERP (Search Engine Results Page) with new products, new layouts, new …

Google's Matt Cutts: Stitching Content Makes For Bad Quality Content

Google's head of search spam, Matt Cutts, posted a video today on the topic of "stitching content." Stitching content is the practice of taking …

Google Toolbar PageRank Lives On With The First Update In Over 10 Months

Google has updated the Toolbar PageRank values this morning, despite Google's Matt Cutts implying the update would not happen again within 2013. The …

Surprise! Google Updates PageRank Just in Time for Christmas

Christmas has come early for webmasters eagerly waiting to see if PageRank would ever update again. Twitter is abuzz with webmasters who noticed …