411 Locals Newsletter Nov 16 - 29 2013

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Tips for Your New Google + Cover Photo

Early this week Google updated the layout of the G+ Pages. They also updated the imagery and maps at the top of the pages moving away from the ever …

Google MapMaker Going Offline for Upgrades

This was posted in the MapMaker (thanks to TC Treebles for the heads up) forums this afternoon. It is highly unusual for Google to take a product …

5 Trusted Accounts Every Local SEO Should Have

As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only …

Announcing Reviews in Google Places for Business

People come to Google to search for information about local shops and restaurants so they can make the best plans and purchases. That’s why as a …

Google Places: Review Widget Rolling Out Worldwide

Today's worldwide rollout of the Google Places for Business Dashboard Review widget is one of the most significant upgrades to the business center …

Google

Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place

According to today's post on the Google and Your Business blog, Google Places for Business is rolling out a new Review feature. Now, businesses with …

Infographic: The Definitve Local Review Site Chart

Local reviews are the lifeblood of many in the restaurant business and they are becoming increasingly important to businesses of all types who serve …

Jazz up your site or blog with the new Google Maps embed

Earlier today, we introduced a feature in the new Google Maps that enables you to embed a Google Map by copying and pasting an HTML snippet. Make …

Yahoo Starts Pushing Yext PowerListings (White-Labeled) Aggressively

Just when I thought Yahoo! Local couldn’t get worse, they surprised me. A few days ago I noticed that the usual “Edit business details” link under …

Small Business

Google's Matt Cutts: Using Keyword Rich Words As Your Comment Name Can Be Spam

As someone who manages a content site with comments, there are things that bother me with some comments I get here. I dislike it when I see comments …

Homepage Real Estate Allocation

Corporate homepages are the most valuable real estate in the world. <b>Millions of dollars are funneled through an area that’s roughly one square foot</b> in …

Google's Matt Cutts: Don't Duplicate Your Meta Descriptions

Google's Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not have duplicate meta …

Matt Cutts

Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value

I hate bad linkbait, and it floods my inbox. Bad linkbait wastes our time, money, and our audience's attention.<p>On the other hand, I love creating</b> …

How To Design Analytics Dashboards From Google Webmaster Tools Data

Was There A Google Update On November 14th?

Some of the automated tracking tools for detecting shifts in Google's search results and thus showing evidence of a Google update went haywire on …

What would you like to see from Webmaster Tools in 2014?

A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because …

SEO

Why Matt Cutts Is Wrong About Responsive Web Design

Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I've never met the man, …

How to Improve Your Conversion Rates with a Faster Website

Back in August the team at Zoompf published a joint research study with Moz analyzing How Website Speed Actually Impacts Search Ranking. In this …

Google's Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy

en_US<p>article<p>Google's Matt Cutts posted a video explaining why Google no longer has that 100-links-per-page Webmaster guideline. In fact, the …

How many links does $1,318.72 get you using Zemanta?

<b>One of my favourite talks from SearchLove London 2013 was Hannah Smith’s ‘23, 787 Ways To Build Links in 30 Minutes’.</b><p>Among Hannah’s tips for …

How to Use Images in Your Link Building Campaigns

It’s no secret that content that includes images attracts more attention. I’ve seen statistics that say that content with images can get well over 90 …

Twitter's Custom Timelines: What It Means for Content Marketing

On Tuesday, Twitter announced the release of custom timelines. Now, you can create a timeline that includes select tweets about a topic, event, or …

Extra! Extra! New Survey Shows News Consumption Across Social Media Sites

Social media has become one of the best sources for staying in the know with what's going on in the world. A new study by Pew Research shows which …

Google+ & SEO: How Google+ Impacts Search Results

Not too long ago, Greg Jarboe wrote up the results of a study I did showing that Google+ shared links don’t appear to impact SEO. This study focuses …

Companies On LinkedIn Can Now Use Showcase Pages To Segment Content By Brand Or Business Line

Today, Linkedin launched a new way for companies with a presence on the site to share content. According to the announcement, Linkedin's new Showcase …

LinkedIn

5 YouTube Video Optimization Tips

“This video is going to generate a ton of views!” is an overoptimistic sentiment we hear too often. YouTube is the second largest search engine in …

You Tube

How Google Plus Profiles & Pages Gain Search Authority

At SMX East this past October, I gave a presentation titled, "Putting the SEO Power of Google+ to Work." The centerpiece of that presentation was a …

Oh, The Places Pinners Will Go: Pinterest Introduces New Mapping Feature With Place Pins

Today, Pinterest introduced Place Pins, a new feature that lets users build a Pinterest Board using a map. According to the announcement, Place Pins, …