411 Locals Newsletter May 4 - 10 2013

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How Google sets Goals: OKRs

<i>(cross-posted from the Google Ventures Startup Lab blog.)</i><p>On the day Google’s acquisition of FeedBurner closed in 2007, it was also the first day of a …

"Organization Markup" Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box

Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New …

New Google+: Stream, Hangouts, and Photos

Technology works best when it gets out of the way, and lets people do what makes them happiest: living, learning and loving. That’s why, when we …

A New Version of GetListed.org

Today, I am excited to announce the release of a new version of GetListed.org. While no new functionality is included in this update, the team and I …

Whither Places Search? Is Plus Search Next?

<b>Update 1:00 pm EST</b>: Googler Jade has just confirmed that some changes of some sort are on the way. Here is their statement:<p><i>We’ve seen some questions</i> …

Google Local Results Drops "More Results Near..." To "Improve" Local Search Experience

Google has quietly dropped yet another search feature; this one is related to local search results within a search on Google. Google has removed the …

Is Google Places Search Permanently Closed?

Google has removed the link to Places search. The link, which had been located in Google’s “More” drop-down menu option, is no longer there, meaning …

Google Local Tidbits- Dashboard Going World Wide/New Hotel Restaurant Carousel Being Seen

Several items of note.<p>1- Firstly Google has announced in the forums that the new Places for Business Dashboard is now available for <b>NEW</b> users in UK, …

Facebook Graph Search: Local Search Ranking Factors

On January 15, 2013, Facebook released Graph Search, which is the social network’s first attempt at a serious search engine. I’m glad Facebook …

Maps Engine Lite and the New Google Maps

The new Google Maps interface is not yet available, but you can try an application that has a lot of things in common with the new Google Maps. It's …

Yelp Optimization: How to Claim & Optimize Your Business Listing

Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on …

Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable

Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and …

SEO

Watch Out For Google Rich Snippet Hacking

There are two reports in the Google Webmaster Help of webmasters noticing that the schema aka rich snippet details show third-party data and links in …

Google Testing Search Results Without URLs

Google is testing yet another user interface change - this time by not showing the URL of the search results on the page. @tecnonetblog tweeted that …

The Hitchhiker’s Guide To Internal Linking Strategy

It’s not the first thing you think of when you hear "link building." It’s definitely not the sexiest aspect of link building. But, I'd argue it’s …

How Guest Bloggers are Sleepwalking Their Way into Penalties

How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four …

No, Publishership Isn't Coming Soon To Google Search To Join Authorship

There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have …

A Google Update Is Happening (Google: Nothing To Announce Now)

An ongoing WebmasterWorld has a huge uptick in chatter around major ranking and search result fluctuation over the night. It seems from this and from …

Co-citations vs Anchor Text Which Will Win During 2013?

Everybody is getting ready for next page rank update. Whenever somebody thinks of linking, the word PR comes up in mind because we get or create …

Link Building for Big-Name Brands

Link building is clearly not a one-size-fits-all endeavor. Strategies have to take into consideration each client’s industry, customer, and brand …

Old SEO, meet new SEO: How to get buy-in for modern marketing

Written by Steven Shattuck and published May, 2013<p>Marketing moves fast.<p>The SEO strategies that win today – creating high-quality content, focusing on …

SEO Branding: Appearance In Search Results Impacts Brand Perception

Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search …

Google Table Search

Google has a very cool feature that restricts search results to pages that include tables. The snippets are table rows and you can import the tables …

Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services

en_US<p>article<p>A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO …

10 things you didn't know about Google Maps - Feature

Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time

The new Timelapse site, created by Time Inc. and Google, is a pretty amazing way to see how any part of the world has changed since 1984 through …

Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social

In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit …

How Google Decides What to Know in Knowledge Graph Results

A transformation was triggered at Google with their announcement of the Knowledge Graph in the Official Google Blog post, Introducing the Knowledge …

Hangout on Air: Ad Disapprovals and Review Process

AdWords Specialists Joe Abernethy, Alec Fox, and Kaylyn Frazier hosted a Hangout on Air yesterday about Ad Disapprovals and the Ad Review Pr...