411 Locals Newsletter May 18-23 2013

By 411 Locals 866-391-0622 | 411 Locals 866-391-0622 created a magazine on Flipboard. “411 Locals Newsletter May 18-23 2013 on Flipboard” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “411 Locals 866-391-0622”.

"My Photos" -- Google Now Lets Find Your Google+ Photos Within Search

en_US<p>article<p>Google now lets you search your private photos and the photos your friends on Google+ share with you. All you need to do is search on …

Yelp Successfully Sued in Small Claims Court

According to the Wall Street Journal, a bankruptcy lawyer took Yelp to small claims court in San Diego and won a judgement of $2700.<p>….the judge …

Goodbye SEOmoz. Hello Moz!

For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the …

Facebook Starts Verifying Popular Pages & Profiles

Following in the footsteps of both Twitter and Google+ (and Pinterest and other social networks), Facebook has started to verify a small number of …

Small Businesses Find ROI in Social Media [Infographic]

Small businesses can find a return on investment (ROI) in social media, but they have a hard time with Facebook.<p>A new study from Manta provides …

A new inbox that puts you back in control

Posted by Itamar Gilad, Product Manager We get a lot of different types of email: messages from friends, social notifications, deals and o...

Hangout on Air: Roundtable with AdWords Community Top Contributors

Courtney Pannell and Alys Donnelly from the AdWords team hosted a Hangout on Air yesterday with Tommy Sands and Moshe Avichai — two Top Con...

Wikipedia Nearby

Wikimedia Foundation, the charitable organization behind Wikipedia and other online collaborative projects, has introduced a new Nearby page as it looks to surface articles based on a user’s location.<p>Back in January, the Wikimedia Foundation announced a new GeoData extension for MediaWiki, which …

Phone Call Tracking Basics for Maintaining Local Search Data Integrity

Search Snippets #6: Local Search<p>The topic of Call Tracking came up at our recent Local Search event, and in particular it’s relation to data …

10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II)

We’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more …

10 Unique Ways Small Businesses Can Win at Link Earning (Part II of II)

We <i>love</i> innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it …

Marketing

Local SEO - "Rank Factors: Review Sites"

<b>Local Search Ranking Factors</b><p><i>Review Sites</i><p>This is an area that is often overlooked by small business owners, but its importance can't be understated. …

Digital Marketing

Google Starting to Convert Existing Dashboards to the New Places for Business Dashboard

Google just announced in the forums that they were starting the process of converting existing Dashboard users to the new Placed for Business …

A Tour of the New Google Maps [15 Screenshots] : Small Business Search Marketing

Filed in Google, Local Search by Matt McGee on May 19, 2013 • 7 Comments<p>Google announced an overhaul to Google Maps at last week’s Google I/O …

Google

How To Use Google's Local Business Data Highlighter...So Far

Google’s new Data Highlighter for Local Businesses is definitely worth checking out for anyone trying to goose their local rankings. I have found it …

Digital Marketing

Google's Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain

Google's head of search spam, Matt Cutts, posted a new video about a new change coming to Google's search results related to the diversity of the …

8 Pro Tips to Dodge Penguin 2.0 Penalization – The Next Generation of SEO

On May 10, Matt Cutts verified that Google would be releasing the next generation Penguin update in just a few weeks. They are internally calling the …

Digital Marketing

How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update

The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it’s so effective at driving up keyword …

Digital Marketing

Simple Steps to Creating an Effective Social Media Strategy

Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, …

Digital Marketing

Seo | The Internet Marketing Driver

<i>Can Google ignore rel canonical? Yes, that can happen if Google believes the urls are not equivalent. Google’s John Mueller explained this in a</i> …

Marketing

Google's Data Highlighter Now Supports Movies, TV, Articles, Products, Local Biz & Apps

Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. …

Google

Why your press releases are getting you penalised

From time to time, members of the SEO community will publicly ask: “does X tactic still work?”<p>Cue people from all ends of the colour spectrum (that’s …

Google+ in the SERPs Increasing; Authorship Adoption High [Data]

In June 2011, Google introduced author information in the SERPs. Since doing so, much has been written about the importance of ensuring search …

Penguin 2.0 rolled out today

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About …

Programming

Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug

Over the past day or so, we've been seeing reports that some of us can replicate ourselves, where the site command (i.e., site:www.domain.com) in …

Google

Google Slaps Sprint For Spammy Community Forum

The next large brand to be penalized by Google is Sprint, the large U.S. wireless provider.<p>A Google Webmaster Help thread has Kent Van Deusen, the …

Google

Pinterest Gets New 'Rich' Pins

Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social …

Google