411 Locals Newsletter May 11 - 17 2013

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Google Local SAB: How to Move Closer to the City

I frequently get the question of how a business in the burbs can compete in the adjoining major metro area. Obviously, one tactic is to do really, …

Just discovered in the wild. Radically different Google local search display. This could be part of why Places search went bye-bye. Pic =s a thousand …

5 Ways To Rank Outside Of Your Physical Location In Google Places

One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don't …

Google Rolling Out New Places Results Page? Or is it a Test? Visible World Wide

Updated: Linda points out that review STARS seemed to have returned in this interface. And they are red.<p>I was first alerted to this change by Radina …

Google Local Returns to a 5 Star System In New Maps

Along with a total revamp of Maps, Google has announced at I/O, the forum and their blog the return to a 5 star review system. You can request an …

Access Your Local G+ Page with the New 5 Star Treatment

The new local result list display that was discovered today makes more sense when viewed in context of the newly updated Maps. Select the “Go to list …

Local Reviews with Philip Rozek

​​​​ Local Reviews discussion with Philip Rozek, local search visibility "dude" (as he calls himself) and owner of Local Visibility System.<p>Broadcast …

How Many Reviews Are Needed to Show Stars in the New Map List View?

Peter Troast of EnergyCircle.com asked a great question in the comments to my post about the new visuals for the (now named) Maps List View -aka …

Google Local Adds New Troubleshooter to Move Reviews When a Business Relocates

Google has announced in the forums their ability and willingness to now move reviews when a business has moved locations and to remove reviews with …

Google News Will Index My Content But Not Organic Search?

A WebmasterWorld thread asks a question I've seen pop up fairly often for this site. It seems and appears on some occasions, not always, that Google …

Escape from Google Manual Penalties

There is something weird happening when I watch the movie “Escape from New York” by John Carpenter (1981): an impulse of rebellion that rises any …

Google's Matt Cutts: Next Generation Of The Penguin Update "Few Weeks" Away

In March, Google's chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would get a big refresh later this year. …

Google's Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer

A video from Matt Cutts, Google's head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near …

How Your Domain Name Will Impact SEO & Social Media Marketing

When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the …

Link Data Analysis: A Beginner’s Guide

Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client has so that I can figure out …

Big List of Google Webmaster Resources

Unless you’ve been living like its 2005, you should be aware that the first role of doing SEO is to make sure your website complies with Google’s …

How Google May Rank Web Sites Based on Quality Ratings

Sharing is caring!<p>shares<p>Google was granted a patent this week that describes how web sites might be given quality ratings, based upon a model that …

A Beginner’s Guide to Unsuccessful Link Building

<i>Author’s note: This is just a heads up that I have decided to exclude both the outreach process and content generation from this article for two main</i> …

Three Killer (and unfortunately most ignored) Link Building Ideas

Let’s face it: authorship may have been bulldozing around for quite a while, but links are the most important ranking factor for search engines, …

Penguin 2.0: Breaking The News to Clients

Everyone’s favourite algorithm update is back and better than ever!<p>Matt Cutts sparked a frenzy in SEO spheres last week when he announced they were …

BloomReach Launches Content Quality Metrics

BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web page quality visibility and management. If you …

Spark New Ideas with these Keyword Research Tools & Tips

<i>Updated 06/21/2013</i><p>A successful SEO campaign starts with choosing the right keywords. Growing your business beyond the initial campaign involves …

Hashtag Bombs: How Not to Leverage Trending Hashtags

When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags can't be …

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find …

How to Move Rankings Up On Older, Existing Content - Whiteboard Friday

Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move …

Google I/O 2013: Android, New Google Maps, Google Play Games And More

Google has unveiled slew of updates to many of its core products at its annual I/O Conference keynote in San Francisco.<p>Among the news are updates to Google Maps, Google+, a new streaming music service and a new connected Games API built into its Play app store.<p>At the conference Google said that it …

Bad Merchant? Google May Drop Your Rankings Later This Year

Had a bad experience purchasing from an online merchant? Google says it wants to protect searchers from that, and it may crackdown later this year …

Chasing the Long Tail: How Long Should Your Keywords Be?

<i>May 9, 2013</i><p>A great long tail keyword is one of the prized possessions in PPC. If you’ve found an awesome keyword that no one else is using, you can …