411 Locals Newsletter Mar 29 - Apr 11 2014

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MapQuest Aims For Reboot With New Content, Partners, UI

A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL's sustained neglect of the online …

Does Yelp Filter Reviews if a Business Refuses to Pay for Ads?

<i>Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal</i> …

Local Businesses Losing Reviews After Yelp-Yahoo Deal

The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local …

A Map of the Local Search Turf War: 5 Big Boys vs. Goliath Google

Like my post? Please share!<p>Lots of companies want to be <i>the</i> place customers turn to when searching for local businesses. It’s a battle a between …

An Open Letter From Google To Local Directory Sites (Parody)

How local directory sites can position themselves for good search rankings in the current 2014 environment.

Should a Local Business Use Just a Local Page or a A Brand Page And a Local

I have written before about the fact that it is not possible to merge a G+ Page for local with other page types like brand or company. But the …

No Joke: Google Maps Brings Back "Search Nearby" Feature

You're going to hear a lot of rejoicing when this news spreads: Google has returned the "search nearby" feature to Google Maps. #celebrate!!! Amidst …

Local Landing Pages: A Guide To Great Implementation In Every Situation

Do you keep seeing terms like "city landing pages" and "service area pages" mentioned on Local SEO blogs and find yourself wondering if this form of …

Yelp's practices sound to some like extortion

Yelp just can't stop living the thug life.<p>Five years ago, I asked whether the popular review site was a shakedown racket for merchants. I quoted a number of small-business owners who said Yelp had threatened to run negative reviews more prominently if they didn't pay for advertising.<p>Jeremy …

Los Angeles

Reviews: Sometimes You Miss the Forrest for the Trees

American business is very focused on goals and measurements. This in particularly true is the sales world. Unfortunately when you treat reviews as …

Yelp Refuses to Reveal Identities of Alleged Fake Reviewers

The Wall Street Journal reports an Internet free-speech case against online review site Yelp is headed to the Virginia Supreme Court this …

Yelp Versus Foursquare? Who's Winning In Mobile/Local For Marketers?

If you're a time-challenged small business and can only focus on one platform beyond Google, which should it be, Foursquare or Yelp?

Assess Your Clients’ Local Search Competition in Three Quick Steps

Congratulations! You’ve just signed that hard-to-land client that’s been in your sales pipeline for months. Now the hard (or, I think, the fun) work …

Expert Online Reviews Survey - A Review Strategy is Critical to Local SEO

Survey: 85% Of SEOs Shoot For 1-5 New Local Reviews Per Month

Read findings of BrightLocal's Reviews & Reputation Management survey. 20 local experts share their review knowledge & tactics.

Google Upgrades Bulk Upload Again

<b>Update</b>: Google has confirmed that the new bulk upload uses the same “one claim rule” as the new Places Dashboard and Plus. This means that once an …

Google Pre-Announces Plus Features for Bulk

Alert reader Nico has pointed out that Google has publicly committed to the rollout of Plus features for bulk upload users on their Help Pages.<p>We’ve …

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? The competition?<p>Regardless of fault, …

The Annual Print Yellow Page Page Count And Other Dead Horses

It’s time for the annual print Yellow Page count. And I promised last year to stop beating that dead horse… so this year I will beat several. Let’s …

Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey …

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have …

SEO

Google Moves Universal Analytics Out Of Beta

Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features, reports and …

Google Fixing Reverse DNS GoogleBot Verification

Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that …

How to Remove a Penalty for Unnatural Outbound Links

Following Google’s recent manual action against MyBlogGuest and their members, a lot of people have been asking for help with removing manual actions …

Penguin Punishes Health Site for Unhealthy Backlinks: A Case Study

Introduction<p>To best understand OrganizedWisdom, I am going to share the description that OrganizedWisdom themselves uses, “OrganizedWisdom Health is …

The Rules of Link Building - Whiteboard Friday

Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old …

Google tests "About this site" label for Knowledge Graph popup

Here's how you can enable the experiment:<p>Go to Google.com and load your browser's developer console:<p>Google Chrome: Tools, Developer Tools<br>• Mozilla …

Google Business Schema Adds Phone Numbers, Hours & Menus

Google announced this morning that they now have added additional schema support for business information. Specifically, they now support customer …