411 Locals Newsletter Mar 15 - 28 2014

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Build Customer Loyalty With Rewards and Other Tactics That Motivate

Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pasting …

40+ Tools & Tips to Execute a Winning Content Strategy

There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. …

Amazon A9’s VP of Search heads to Apple to fix up Maps search

Benoit Dupin, Vice President of Amazon A9’s Search Technology group, has left the high-profile search technology firm to take up a job with Apple. Dupin’s profile from Amazon A9’s executive management website disappeared this week, and his LinkedIn profile has been updated to reflect that he began …

iTunes

Apple Poaches Amazon A9 Search Exec For Maps And App Store Search Improvements

Apple has hired away a former Vice President of Search Technology from Amazon, according to 9to5Mac. Benoit Dupin’s profile was removed from Amazon A9’s leadership site, and his LinkedIn now lists him as a Director at Apple. The new role is said to be involved in revamping search specifically as it …

Google

Why Great Marketers Must Be Great Skeptics

Official: Google Brings "Not Provided" To Ads, Will Withhold Search Query Data From Paid Clicks

As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, …

10 Surprising Facts About “Keyword (Not Provided)” For Paid Search

Here's the solid scoop about the Google AdWords change that everyone's buzzing about. Eliminate any confusion that's taken root during weeks of …

Infographics & Visual Storytelling: How To Do It The Right Way

If you focus on high quality content that is original, relevant, and useful, infographics will work as well for you in 2014 as they ever have.

How to Troubleshoot: Good Organic Rankings, No Google Places Rankings

Like my post? Please share!<p>Do you rank page-one in the organic results, but seem locked out of the Google Places (AKA Google+ Local) results?<p>If this …

One More Reason for an SMB to Engage with Google Plus

Engaging with G+ can seem like a chore to most SMBs who have trouble attracting their local clients to their Plus page. Its main advantage is that …

Last Week in Google Local

<b>tl;dr:</b> Lots of small updates last week<b>.</b> And <b></b>soon, very soon I won’t be pulling my hair out. 🙂<p><b>The transition to the new dashboard status</b>: Judging by …

Google Maps Report a Problem: Does It Work For Local Spam?

Google’s crowd sourced map building and listing has succeeded on a number of fronts at allowing maps and listings to be updated at a pace that no one …

Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators

One of the many things that appealed to me about joining forces with Moz 18 months ago was the empathy that every Mozzer has for business owners and …

The Moz Local Review

A year and a half after Moz’s acquisition of GetListed, David Mihm’s local listings baby has finally burst out of the womb. Business listings …

Yelp and YP Enter Into "Strategic" Content, Distribution Partnership

YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and …

Locus Pocus

Like my post? Please share!<p>What’s with the name? It’s a portmanteau of <i>local</i> and <i>hocus pocus</i>.<p>Just my way of referring to semi-common local SEO …

Getting Reviews the Right Way for Local Businesses

It's the bane of every business that relies on local traffic: reviews. Reviews are not new to business. We have been dealing with them in business …

The Local Search Event Horizon: Adopt Events Markup For Your Business

Google is rewarding businesses associated with events in a big way. How to take advantage of this development.

Why “Barnacle SEO” Is Making A Big Comeback In Local

Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local …

SEO

Google Updates Bulk Feed

Posted from 20,000 ft on my iPhone so forgive any typos.<p>Googler Jade, who seems to be everywhere these days doing everything, just posted these notes …

Google Testing Moving Directional Local Info Panel Back into Search Results

With the advent of the knowledge graph and the info panel, Google has provided local businesses a lot of territory above the fold. This is true in …

Matt Cutts Explains If You Can Use Multiple Breadcrumbs On A Page Without Confusing Googlebot

Matt Cutts, Google’s head of search spam, answers a question about site structure in his latest Webmaster Help video where a user writes in to …

SEO Measurement Mistakes, Part 4: Links

By Reid Bandremer /<p>Search Engine Optimization<p><i>This is part 4 of a series examining mistakes with SEO metrics.</i><p><i>In part 1 of this series, we discussed 5</i> …

Google Slaps Marketing Company Portent for Unnatural Links

Another day, another penalty to report. Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today his company …

The Many Uses of Backlink Analysis

Conducting a backlink analysis is the foundation of any link building campaign. There is so much information to be gained and a wide variety of uses …

Seven Dead Ends on Your Website--and How to Fix Them Today

You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email …

Google's Matt Cutts: Determining If Your Site Ranking Is Result Of A Penalty Is "Tricky"

Today's video from Google's head of webspam Matt Cutts tackles the question, "How can you tell if your site is suffering from an algorithmic penalty, …

Google's Panda Granted a Patent on Ranking Search Results

Sharing is caring!<p>shares<p>One of the most impactful updates at Google was the Panda Update, released into the world in February of 2011, and affecting …

Google Granted Patent For Panda Algorithm

Google's Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is …