411 Locals Newsletter Mar 1 - 14 2014

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Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

Speaking at SMX West last week Google's Matt Cutts said that he "wouldn't be surprised" if mobile search exceeded desktop queries this year. A …

Time For SMBs To Tackle – Or Be Tackled By – Online Reviews

en_US<p>article<p>SMBs can no longer ignore online reviews, whether they're positive or …

Microsites for Local SEO: the Pros and Cons

Like my post? Please share!<p>Image courtesy of Stephen Chiang Photography<p>Some business owners think the best way to rank in many cities in the local …

Google Places Bulk Upload Listings Known Category Errors

There is a known error with Google Places where when you use the bulk upload listing feature, your business categories may go bonkers.<p>A parking lot …

Google Shuts Down Self Serve Offers Product

Google announced this afternoon that they will be shutting down their Places Dashboard self-serve Offers product.<p>The product was updated with …

Why You Got the Google Places Email What You Should Do

Over the past few weeks, Google has been moving a large number of listings from the old dashboard to the new one. Often these dashboards held …

As Google Upgrades Google Maps Business Listings, Conflicts Happen Including Duplicate Listing Issues

Google has been automatically upgrading Google Place listings from the old system to the new Google Places dashboard. With this upgrade, there may be …

Get Google Maps Lite, 3D Or Classic With These URLs

The new Google Maps fully launched a couple weeks ago and some users want to be able to go back and forth between the new and the old version.<p>Daniel …

6 Factors to consider when selecting local search citation sites

We’ve been in the directory submissions/citations game for over 4 years. In that time we have completed more than 300,000 submissions and have …

10 Guidelines for Putting NAP Info on Your Site for Local SEO

Like my post? Please share!<p>Peanut (our cat) – the nap expert at work.<p>Putting your business’s NAP info – name, address, phone – on your site is a …

Survey: Consumers Blame Brands For Bad Location Data

Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The …

Yahoo Goes Live With Yelp Local Reviews

Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced …

Troubleshooting Local Ranking Failures: A Beginner's Guide

The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the …

Google Local Optimization in 2014: How To Do It Right | #SMX West

<i>Hooooly Cow</i>. This session was really above and beyond. If you need to set up or optimize your local presence, please try to wade through this fast …

Google vs Bing vs Yahoo - Local Search Showdown

<b>Objective of Research</b><p>NB: To read the 2015 update, click here.<p>We know that Google dominates the search market and represents the biggest opportunity …

Adding the new Google Maps to your website just got easier with the new Google Maps Embed API

article<p>en_US<p>https://maps-apis.googleblog.com/2014/03/adding-new-google-maps-to-your-website.html<p>Google Geo Developers …

Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

Now that we’ve entered the age of Hummingbird, there’s no room for marketing hunches and gut feelings.<p>Successful digital marketing campaigns are now …

It's Conference Season! 5 Ways To Build Links At Events

Those conferences you're attending this spring are ideal opportunities for building real-life relationships -- and the links that follow.

12 Ways to Increase Traffic From Google Without Building Links

Link building is hard, but it's not the only way to make traffic gains in Google's search results.<p>When I first started SEO, building links wasn't my …

Google is About to Penalize Spanish, Italian Link Networks

Google Webmasters Team Now On Google+

I am not sure what took so long, being that Google+ is so important to Google. The Google Webmasters team finally made their own page on Google+ at …

Google In-Depth Article Testing New Design

In mid-2013 Google began experimenting with a new feature in the search results that went live as in-depth articles in August of last year. Since …

Knowledge Graph Optimization

KGO + SEO<p>A few months ago I offhandedly made a reference to KGO which stands for Knowledge Graph Optimization.<p>Now, I know what you’re thinking. We …

Writing Hyperlinks: Salient, Descriptive, Start with Keyword

<b>Summary:</b> To help users quickly find what they need, anchor text should stand out from the body content and accurately describe the page that it …

Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover

If you have a website that has been spamming for years, and you’re now attempting to clean it up to get back in Google’s good graces, you probably …

Moz + Bitly = More Link Data

URL shortener Bitly and search and social software company Moz have announced a partnership in which Bitly will power Moz’s tools to “discover, score …

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

When helping clients with Penguin or manual actions for unnatural links, it’s common for companies to start asking questions about negative SEO. Once …

Yes, Google Does Have & Use Author Rank; Specifically Within In

Google's Matt Cutts confirmed on stage at Search Marketing Expo today that Google does have a form of "Author Rank" in use today at Google. It is …

Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

Google's head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the "next generation" Panda update that …