411 Locals Newsletter June 8-14 2013

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Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches

Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy issues being raised by the …

Google Testing "In-Depth Articles" Search Results, A New Rich Snippet?

Dr. Peter Meyers, the Marketing Scientist at Moz (formerly SEOmoz), tipped us off to a new Google search interface test. It appears Google is testing …

Lesson 1.1 Introduction - mapping text version

Welcome to Mapping with Google! In this course, you will learn how to navigate, annotate, and create content using <b>Google Maps, Google Maps Engine</b> …

Latest Local SEO Labyrinth: the New ExpressUpdateUSA

Like my post? Please share!<p>If you want your business to rank well in the local search results, it needs to be listed correctly on ExpressUpdate.com – …

Following Foursquare, Yelp Adds Local Recommendations

Yelp has introduced personalized local recommendations into its "Nearby" feature. Previously, Nearby was a list of basic categories that allowed …

Four Square

Local search term research - 10 tactics for pinpointing best local terms

Plumber: 95% of My Leads Come from Yelp

I had to have a plumber out before getting a new dishwasher installed (to change a valve). Unlike some of my other recent experiences with SMBs, the …

The New Google Maps: Shifting Search Terms

Blog<p>Google has made several changes with the rollout of their new Google Maps interface. Previous articles from my colleagues on Google’s “retro …

Google

4 Local SEO Tools from Uncle Sam

Like my post? Please share!<p>The US Government is dysfunctional. Congress is corrupt. It’s so bad that, even in these times of spiraling deficits, …

Hot for Local! NEW Google Keyword Planner - KW Research by City

Member SinceJun 2012LocationSoCalPosts16,246Thanks2,620Thanked 4,894 Times<p><b>It shows detailed keyword analysis by city.</b><p><b>The LOCAL keyword research you</b> …

How Do Small Businesses Grow Local Inbound Links?

One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and …

Two Tips To Get Links In Forums Through Content

Since traditional marketing was no longer the alternative as a way to achieve business success and began to give ground to the emerging Inbound …

Content Marketing

All Your Questions about Rel=Publisher, Answered

Last week there was a pretty big SERPs test spotted from Google: “In-depth” articles that appear to be triggered from <b>trusted sources</b> of …

Majestic SEO Takes Their Site Explorer Tool Free

The Majestic SEO team announced today that they have made their Site Explorer tool free for verified domains. With that, they also announced …

Google: In Future, Pages With Bad Mobile SEO Won't Rank As Well In Mobile Search

Is your site not doing a good job for mobile visitors? Better get that fixed. Sites with mobile experience issues won't rank as highly in Google's …

Changes in rankings of smartphone search results

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

Google Structured Data Dashboard Beta

Google's head of search spam, Matt Cutts, announced at SMX Advanced a new beta application is testing within Google Webmaster Tools named the …

Google

Link Reclamation with Short Form Text

Link reclamation is not an entirely new thing, but the tools that have enabled us to find mentions of the things we own online have only recently …

Off-Page SEO in 2013 and beyond

en_US<p>article<p>A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution …

SEO

Google Patents on Author Signature Values and Authority Scores

Last week, Google was granted a number of patents exploring different aspects of how documents on the Web might be ranked in part based upon topics …

Confessions Of A $100/Month SEO Client

Are you an agency trying to sell super cheap search marketing services to SMBs? If so, here's some free market research! Last week, I got my kitchen …

Google & Facebook CEOs To Users: We're Not Part Of PRISM & Government Needs More Transparency

Both Google and Facebook gave the press statements yesterday denying involvement with the US National Security Agency's PRISM data gathering program. …

Google

Google Officially Buys Waze, Will Integrate Technologies

Google announced they've officially acquired Waze, the popular app based social driven mapping technology. This was expected and the rumors are …

What Does a Bing-Powered Siri Mean for Google?

Apple said on Tuesday that Bing would be the default search engine in the upcoming iOS 7.<p>It’s the latest prying apart of Google services from default …

Google

75 Effective Negative Keywords to Include in All AdWords Campaigns

These Essential Negative Keyword Lists Will Save You Money In Adwords<p>If you are using AdWords to promote a small to medium business, then every penny …

Digital Marketing

Conversion Testing for Low Traffic Websites

How can you A/B test your website if you are only getting a small handful of visitors? Here are some ideas to get started with conversion …

Google's Cutts Talks Structured Data Beta, Mobile Site Speed Need, Penalty Notices To Get Example Links & More

Last night at SMX Advanced, Google's head of search spam, Matt Cutts was on stage to answer questions about Google search and webmaster topics with …

Google

Facebook Finally Gets Hashtags: How They Work

Twitter has them. Google+ has them. Instagram has them. Now Facebook has them, too. Hashtags have arrived on Facebook, giving the company a much …