411 Locals Newsletter June 22 - 28 2013

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Local Carousel Ranking = Maps Ranking = Location Prominence

As Dave Rodecker pointed out the other day in his comments on the roll-out of the Local Carousel, the ranking algo that Google is using is the same …

Google Local Tidbits from LocalU and Beyond

At the last Local U Advanced we were fortunate to have two Googlers present; Joel Headley of Customer Support and Dan Pritchett, the lead engineer on …

Distinguishing the Local Carousel from the Knowledge Graph Carousel

The Knowledge Graph Carousel was first introduced in August of last year. The Local Carousel was introduced formally last week although it had been …

Google's Local Carousel - Trapped in Google's World?

The new Local Carousel is certainly going to change user behaviors. Exactly how is still to be determined. To some extent whether ads do better or …

Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers …

Local Carousel Reporting from Around the Local Web

Here are articles from around the web and myself that I found of value in understanding the new Local Carousel. If you have any others that you also …

Backlinks and reconsideration requests

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

The Top 4 Ways to Use Social Media to Earn Links - Whiteboard Friday

Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good first step, but …

Google Update Underway: But For Payday Or Panda?

There appears to be an update underway, one that will be rolling out over a "multi-week" timeframe according to Google's head of search spam, Matt …

Infographic: 2013 SEO Ranking Factors, From SearchMetrics

The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past …

Digital Marketing

MozCast Shows Huge Google Update But SEOs Don't Agree

Yesterday, MozCast, Moz's Google ranking volatility tool, reported the highest level of change in Google's search results in the history of MozCast. …

Google Testing Company Google Plus Photos in Search Results

For the first time last night, I noticed Google+ began testing rel=author-esque photos in the search results for companies on competitive queries. …

Google

Google's Tilde Operator No Longer Works

Google had an advanced search operator that allowed you get results for different variations of your query. "Normally, synonyms might replace some …

Finding Synonyms Using Google Search

Just the other day, I was trying to find a synonym for [ubiquitous] and searched Google for [ubiquitous synonym]. Google returned a regular list of …

8 New and Underappreciated Marketing Resources from Google

We have a bit of a complicated relationship with Google In the SEO/inbound community. We are often the first, and loudest, to call them out when they …

How A Great Google Workplace Turned Into A 'Nightmare'

One December day last year, an email went out to a group of Google employees and contractors.<p>The email explained how, just more than a year after Google acquired guidebook company Zagat, the division was going to be re-organized.<p>One Google employee in the Zagat division read the email and then …

Google

Twitter Buys Spindle, Targeting Local Businesses

2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

en_US<p>article<p>Learn how online reviews influence consumer opinions and purchase of local business services. See how attitudes have changed since 2012 …

Search Remains First, Social Second For How People Find Websites

Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal …