411 Locals Newsletter June 1-7 2013

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Google Knowledge Graph Attractions Tests

Jason Morton posted on Google+ an interesting user interface for how Google displays attractions or points of interest on a specific city, town, or …

Google Email Inviting Businesses to Update Their Listing in a Newly Converted Dashboard

Last week Google announced that they were starting the process of converting existing, old style dashboards to the new Google Places for Business …

Google Local Review Scams - A Simple Solution

Local scams involving Google are like dipthera on dog feces, very common. Whether it’s the hundreds of companies trading off of Google’s name, fake …

Local Market Launch Introduces Local Visibility Audit Tool for National Brands and Multi-Location Businesses

Our new local visibility audit tool enables multi-location businesses to get a handle on local online presence, control brand assets across their …

Yext Adds YaSabe to PowerListings Network

NEW YORK, June 5, 2013 /PRNewswire/ -- Yext, the leading location information software company, today announced that they are partnering with YaSabe, …

Is Google Trying to Destroy Small Business?

When you consider some of the changes that have been taking place at Google recently, it becomes impossible to not to wonder, whether or not they are …

Google Adds "Are you the Business Owner?" Link to the Brand Knowledge Panel

Googler Jade W posted in the Google for Business forums that they have now added a link to the branded Knowledge panel result for local businesses …

Google Maps Blue Dots Missing: User Contributed Photos

In mid-June 2010, Google added blue dots to its maps that display user-submitted images, those blue dots seem to have disappeared for many Google …

Anchor Text Analysis: Imperfections are OK by @JeriannWatkins

Someone actually appreciates your content and doesn’t mind putting in some backlinks for you.<p>But there are other days when all you seem to meet is …

How Does Google Authorship Impact CTR? - Briggsby

At the end of last week, some discussion on Hacker News started after a post claimed that Authorship created a 90% drop in traffic. Later, Matt Cutts …

SEO

New Content Experiments API Launches To Power A/B Testing With Google Analytics

Google announced the launch of a new API for Content Experiments in Google Analytics to allow developers to test site content with programmatic …

10 Video SEO Tips to Improve Rank and User Experience

Statistics show that 17% of people spend less than four seconds on a website, but they are willing to spend 2.7 minutes watching a video online. …

Google Will Soon Launch Google Web Designer, A Free HTML5 Development Tool For Creating Web Apps, Sites And Ads

Google will soon launch Google Web Designer, an HTML5 development tool for “creative professionals.” The service, Google says, will launch within “the coming months” and is meant to “empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and …

Google's Matt Cutts Says Rel=Author Can Help Search Quality

Google authorship rich snippets are everywhere these days and they supposedly do help increase traffic to your web site by improving the visibility …

A Google Update Kicking Into Gear Now?

As I mentioned in our monthly Google webmaster report this morning, it seems like there is an uptick in chatter around a possible Google update …

Tips To Save Your Site From Getting Penalized By Google Penguin Update

Yesterday, I read a post about upcoming Google penguin update by Berry Schwartz. In that article he talked about the release of new penguin update …

Digital Marketing

How to Build Links to Your Blog - A Case Study

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of …

Google Analytics Dashboard Sharing Among Profile Users Coming Soon

Soon you'll be able to share Google Analytics dashboards with other profile users. Google announced that dashboard sharing will be available to all …

Twitter Simplifies Profile Photo & Background Image Editing

Okay, brands, you're running out of excuses not to have a nice custom background and a solid photo/logo for your Twitter profile. Twitter has …

Optimizing An SEO Business

If you run an SEO business, or any service business, you’ll know how hard it can be to scale up operations. There are many constraints that need to …

Infographic: The Matt Cutts Debunking Flowchart

Officially, Google distinguished engineer Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone …

Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession

Google's head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt …

How To Make The Most Of The Google+ Design Changes

Google announced at Google I/O this month that it's introducing a number of changes to Google+, which mainly affect the site design as well as …

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies

en_US<p>article<p>In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large …

A Universe of Graphs

Sometimes, we have to look at things from far away to really understand them.<p><i>Sequence from Contact by Robert Zemeckis, distributed by Warner …

Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments

It shouldn't come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said …

AdWords Image Extensions Bring Images to Google Search Ads