411 Locals Newsletter Jan 4 -31 2014

By 411 Locals 866-391-0622 | 411 Locals 866-391-0622 created a magazine on Flipboard. “ 411 Locals Newsletter Jan 4 -31 2014 on Flipboard” is available with thousands of other magazines and all the news you care about. Download Flipboard for free and search for “411 Locals 866-391-0622”.

Where Yahoo Might Again Compete In Search: Mobile

Kara Swisher on Friday broke the news that Yahoo was working on two internal (no longer) secret initiatives to get Yahoo back into organic and …

Local SEO Scam Of The Month: Craigslist SEO

Most SEO consultants I have met are pretty decent, hard-working folks. But there are plenty of SEO con artists out there, and it kills me every time …

MapQuest Transfers Local Listings Management To Yext

Last October, MapQuest started outsourcing local business listings management to Yext. The "claim your MapQuest listings" page is hosted by Yext (I …

Your Field Guide to “Barnacle” Local SEO

Like my post? Please share!<p>You know when you type in a local search term (like “auto repair”) into Google and you see a business’s Facebook page or …

Google Testing Location Answer Box

Pete Meyers of Moz just pointed out an unusual new feature that Google is testing: Location Answer Box. Darren Shaw noted that it was visible via …

Apple Maps Trusts Yelp More Than Business Listing Aggregators

<b>TL:DR: FIX YOUR APPLE MAPS DATA ISSUES ON YELP FIRST</b><p>Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google …

Yahoo Adds Local Business Snapshots Next To Search Results

You're gonna say to yourself, "That looks a lot like Google's local search results." I'm talking about the latest interface change that Yahoo has …

Local Answer Box: A Work in Progress or TMI?

It’s always fun when Google releases new “answers” like the local Answer Box to see them going wrong. It shows the limits of the current technology …

Yahoo Needs to Do a Lot More Than Simply Imitate Google in Local

If Yahoo wants to be competitive in mobile over the long term it absolutely needs to address local. That doesn’t mean recreating Google Maps or …

The Future of POS is the Future of Local Marketing

<b>Amazon to Offer Kindle Checkout System to Physical Retailers</b> was the headline in an article in the Wall Street Journal yesterday. I have long thought …

Google Dramatically Increases International Categories

Google’s categories for many international dashboards have been woefully inadequate. Fortunately Google has just announced a major increase in the …

Google To Replace Smartphone User-Agent To Improve Smart Phone Indexing

Google announced they are replacing the old smartphone crawler user-agent with a new one in order to make it possible for Google to index more …

Are PDFs Optimal For SEO? The Pros And Cons

Should you be using PDFs in your SEO strategy, or should you convert the PDFs to HTML? Learn about the pros and cons of PDFs for SEO.

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what …

Why Have My Rankings Dropped? An SEO Troubleshooting Guide

Although gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the …

Google Search Results Add Details About Notable Websites

Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

It wasn't all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out …

How To Analyze A Link: Link Building Basics

Google Issues Subtle Warning To Affiliates That Have "Thin-Content"

Google's Chris Nelson of the search quality team issued a warning on the Google Webmaster Blog to affiliates who produce thin-content. He said that …

8 Deciding Factors that Influence SEO Keyword Prioritization

Keyword research and targeting are critical first steps in any SEO campaign. First, you come up with a list of relevant, traffic-driving keywords …

Google's Matt Cutts: Don't Try To Build Links Through Article Directories

Matt Cutts, Google's head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of …

11 Reasons Link Building Is A Futile Waste Of Time -- And One Big Reason It Isn’t

I don't have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get …

Google Takes Down Another Link Network, France's Buzzea

Google's head of search spam, Matt Cutts, announced on Twitter earlier this morning that Google has taken action on another "link network" named …

Single Page Websites & SEO

Can you optimize a single page website to rank in the search engines? How? And, what are the challenges?

Index Your Content Faster With the Fetch as Google Tool

Utilizing the various functions that Google Webmaster Tools has to offer is a surefire way to help keep your website running like a well-oiled …

Will Keywords be Replaced by Topics for Some Searches?

Sharing is caring!<p>shares<p>The example for the post I was writing for today appears to have been hijacked by the Simpsons. They made an apology to Judas …

100 Practical Ideas for Small-Business Blog Posts

Like my post? Please share!<p>Right now I’d like to nuke the two most-common excuses I hear business owners make for not putting a little of their …

The decay and fall of guest blogging for SEO

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a …

Digital Marketing

Life Above and Beyond the Fold

For many years we used content above the fold as a gateway for users to access pretty much anywhere on our sites. We would fill these 600 or so …