411 Locals Newsletter Jan 4 -31 2014

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Where Yahoo Might Again Compete In Search: Mobile

Kara Swisher on Friday broke the news that Yahoo was working on two internal (no longer) secret initiatives to get Yahoo back into organic and …

Local SEO Scam Of The Month: Craigslist SEO

Most SEO consultants I have met are pretty decent, hard-working folks. But there are plenty of SEO con artists out there, and it kills me every time …

Digital Marketing

MapQuest Transfers Local Listings Management To Yext

Last October, MapQuest started outsourcing local business listings management to Yext. The "claim your MapQuest listings" page is hosted by Yext (I …

Your Field Guide to “Barnacle” Local SEO

Like my post? Please share!<p>You know when you type in a local search term (like “auto repair”) into Google and you see a business’s Facebook page or …

Google Testing Location Answer Box

Pete Meyers of Moz just pointed out an unusual new feature that Google is testing: Location Answer Box. Darren Shaw noted that it was visible via …

Yahoo Adds Local Business Snapshots Next To Search Results

You're gonna say to yourself, "That looks a lot like Google's local search results." I'm talking about the latest interface change that Yahoo has …

Google

Local Answer Box: A Work in Progress or TMI?

It’s always fun when Google releases new “answers” like the local Answer Box to see them going wrong. It shows the limits of the current technology …

Yahoo Needs to Do a Lot More Than Simply Imitate Google in Local

If Yahoo wants to be competitive in mobile over the long term it absolutely needs to address local. That doesn’t mean recreating Google Maps or …

The Future of POS is the Future of Local Marketing

<b>Amazon to Offer Kindle Checkout System to Physical Retailers</b> was the headline in an article in the Wall Street Journal yesterday. I have long thought …

Google Dramatically Increases International Categories

Google’s categories for many international dashboards have been woefully inadequate. Fortunately Google has just announced a major increase in the …

Google To Replace Smartphone User-Agent To Improve Smart Phone Indexing

Google announced they are replacing the old smartphone crawler user-agent with a new one in order to make it possible for Google to index more …

Are PDFs Optimal For SEO? The Pros And Cons

Should you be using PDFs in your SEO strategy, or should you convert the PDFs to HTML? Learn about the pros and cons of PDFs for SEO.

An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site

With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what …