411 Locals Newsletter Feb 15 - 28 2014

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The Ultimate Guide To Successful Email Marketing - Vero | The event driven email platform for product focused teams

en_US<p>article<p>What’s this guide about? We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for …

Digital Marketing

How NOT to Structure Your URLs for Local Rankings

Have the Hummingbird One Boxes Been Flushed Down the Toilet?

As you know I have been a fierce critic of the bad local results that came out of the Hummingbird update. Search terms that should have returned …

Google Tests Detailed Local Reviews In Knowledge Graph

Dr. Pete Meyers from Moz spotted another Google user interface test, this one with the knowledge graph box where Google is showing local results with …

Google

Google Brings Back Right-Click-For-Directions To Google Maps

Google Maps users can once again right-click anywhere on the new Maps to get quick directions to or from the spot that they're clicking. They can …

Top New features which SEOs & SMBs want on Google Places

There’s no doubt that Google has made some great improvements to Google Places/+Local in the last 12 months.<p>However, Google has has often been …

Introducing Google Maps Gallery: Unlocking the World’s Maps

Posted by Jordan Breckenridge, Google Maps, Product Manager Editor's note: Last year we introduced the Google Maps Engine public data pro...

Google Yanks Fake FBI Listing From Google Maps, Puts New Blocks In Place To Stop Further Abuse

In response to a string of cases where fake business/organization listings have been added to Google Maps, Google says it has removed those listings …

Factual Improves "Submit a Business" Form

Like my post? Please share!<p>Now you don’t even have to wade through the guidelines and send an email to the right people to get your business listed …

Visitors to online directories & IYPs drops 22% in 2013

Cleaning up & generating new Citations on online directories is an essential part of any complete local search optimization program. The primary …

Which Sites Do Consumers Use to Find a Local Business? Why YP.com is Facing Headwinds

<b>Updated 2/18</b> with regional and urban data.<p>On January 20th, I completed a consumer survey (n=~2500) asking: <b>Which of the following on-line sites have</b> …

Why Duplicate Business Listings Are Like The Walking Dead

In the Local SEO biz, we spend a lot of time fixing duplicate business listings. Duplicate records of your business appearing throughout the Local …

Blogging For Local SEO: How To Use Blogging To Reach Your Consumer And Business Community

In earlier posts about local SEO I mentioned that blogging is an excellent SEO tactic. This article gives deeper insight into blogging for local …

New Google Maps Comes Out Of Preview Today

Roughly last May at Google's "I/O" developer conference, the company introduced an updated version of its desktop Maps experience. Since that time, …

Facebook’s Five-Star Ratings For Places Appearing In Google Search Results?

Have results from Facebook’s five-star ratings system for places found their way into search results from Google?<p>Reader Veronica Gentili shared the …

Google Maps: Still Too Easy to Spam

Spammy SEO tactics are the bane of our existence. They are the bane of Google’s existence, too. Over the years, Google have been investing …

Local SEO Software Provider Rio SEO Integrates with Factual for Local Business Listing Management

Real-time Local Business Updates Garner Multi-location Businesses Local Search Engine Visibility<p><b>SAN DIEGO, Feb. 19, 2014 –</b> Rio SEO, the leader in …

Google Maps MapMaker Exploits - Just for the fun of it

<b>Update</b>: Google has taken these down. My sense is, in speaking with him, that @maptivist views that as a challenge.<p>Nyagoslav Zhekov wrote a blog post …

5 New Features of the New Google Maps

Google is officially completing its work on the latest and greatest features of the new Google Maps, which has been in the making since last May.<p>If …

Google Says (Some) Missing Features Will Be Added To New Google Maps

Google took its new Maps site out of beta this week, but many users noticed that some of their favorite features from Classic Maps were missing. Not …

Google Places Quality Guidelines Updated

Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business …

10 Local Marketing Myths Hamstringing Your Business

As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven't had time …

6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I thought I'd address something that's going on in the broader SEO …

Bing: Poor Grammar & Typos May Result In Lower Search Rankings

Duane Forrester from Bing wrote a blog post on the Bing Webmaster Blog suggesting that Bing's search ranking algorithms do in fact consider poor …

The Most Devious Link Campaign of SEO History

<i>Disclaimer: This article represents my own opinion and not that of my employer, clients, or business partners.</i><p>1,792,729<p>I want you to try and remember …

How to Find and Build Powerful EDU Backlinks

No matter what you call them (EDU, edu, .edu, EDU TLDs), backlinks from edu websites are high-quality links that usually show value and …

SEO

(Provided): 10 Ways to Prove SEO Value in Google Analytics

Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance …

7 Things You May Not Know About Google’s Disavow Tool

Are you completely obsessed with understanding and getting the most benefit out of the Google Disavow Links Tool?<p>This tool has been a mystery to many …