411 Locals Newsletter Dec 14 2013 - Jan 3 2014

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9 Questions To Ask When Reading A Digital Marketing Case Study

The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into existence …

Digital Marketing

Custom Maps in the New Google Maps

The new version of Google Maps constantly brings back features from the classic Google Maps, which shows that it's almost ready to become the default …

62% Of Marketers Say Local Search Is Getting Harder

During the recent InsideLocal webinars I had the chance to gather the opinions of hundreds of search agencies, consultants & business owners who …

Are Google Business Photos a Trust Factor for Your Local Rankings?

Like my post? Please share!<p>I’ve never known much about Google’s Business Photos program. But it’s always sounded cool: If you have a …

6 Ways to Accelerate Your Local SEO Success in 2014

<b>Forecasting trends for local SEO is quite difficult – primarily because I know in my heart of hearts that local SEO isn’t a trend, phenomenon or …

SEO

Google Search Quality Issues Dogging Local Results

The front page of Google is where the action is. It’s often where a business has the first opportunity to present their brand, it’s where calls from …

Barnacle SEO for Local Search Success

Barnacle SEO for Small BusinessesIn Local Search, we often use the phrase, <b>barnacle SEO</b>, which refers to the practice of getting listings on websites …

SEO

The Top 8 Local SEO Ranking Factors of 2014

A curious paradigm shift has occurred in the visibility of local businesses. There was a time when people would drive through their city, know of …

SEO

What Will 2014 Bring For Local Search? 6 Predictions

Another year is closing and search marketers are anxiously looking ahead to what is on the horizon for local search in 2014. As opportunity grows for …

Best local search blogs 2013

How To Use Google KW Research To Target The Long Tail In Local Search

There's something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and …

SEO

Foursquare Quietly Unlocks Its Own "Local Data Aggregator" Badge

I was wrong about Foursquare.<p>While five of my 2013 local search prognostications came to fruition, my sixth prediction—that Foursquare would be …

Google Has Officially Penalized Rap Genius For Link Schemes

Google has penalized Rap Genius for link schemes this morning. If you go to Google and search for , rapgenius.com will not be found on the first …

Google

Google's Matt Cutts: Expired Domains With Penalties Last For...

We know manual actions expire but what about algorithmic actions, do they expire?<p>When you pick up a new domain name, you now need to look to see if …

SEO

Google: Sitemaps Do Not Guarantee Indexing

This is likely obvious to most the readers here but it is simple, submitting an XML sitemap to Google does not mean the pages in that sitemap will be …

SEO

How to Use the Information Inside Google's Ved Parameter

It's been two years now since Google announced that they'd be gradually withholding the search terms from referer headers, as secure (SSL) search was …

SEO Infographic - Increase the Domain Authority of Your Site

ADVERTISEMENT<p>I’m really enjoying the current period of evolution that organic search and SEO are going through. There have been a lot of changes, but …

5 tips for getting your content on Google's In-Depth Articles search result

Whenever Google introduces a new feature to search results, smart businesses will sit up and take note of the new opportunities they might take …

Confirmed: Google Reduces Authorship Rich Snippets In Search Results

The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets displayed …

Google Denies A Major Update On December 17th

Yesterday, most of the Google search results tracking tools showed major changes in rankings within Google's search results; but, during my analysis …

Did Google Help or Hurt SEO in 2013?

Last year I wrote An Open Letter To Google. After a year of updates that smacked down site owners and took negative SEO and collateral damage to a …

Google's Matt Cutts: Ideally ccTLDs Should Have IP In Country

This is probably a topic we've covered a dozen times here but it is always nice to have an official video from Matt Cutts on the topic.<p>Matt said, in …

Matt Cutts

The Intersection Of SEO & Web Design

As technology advances and web usage evolves, so do SEO best practices. Web designers now have more choices and technologies available than ever …

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings - Whiteboard Friday

Howdy, Moz fans and welcome to another edition of "Whiteboard Friday." This week, I want to talk to you a little bit about the classic technique of …

Google Showing Missing Keywords On Long Tail Queries

Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did …

10 Essential WordPress Plugins to Improve SEO & Usability

After you’ve installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it’s time to go a bit deeper. Many …

How Link Building Changed in 2013

Every year, link building gets harder. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we …

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find …