411 Locals Newsletter August 10 - 23 2013

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How Long Should Your Business Description Be in the Google Places for Business Dashboard?

We received this question via Twitter this week from @AlexMorask: <b>Would you happen to know [the] recommended length for [a] business description in</b> …

What Actually Happens When One Cancels Yext – Local Search Marketing and Google+ Local SEO

A few weeks ago I wrote about the difference between manual citation building and an automated service, such as Yext. The article sparked a …

SEO

Google+ Android Adds Location Sharing After Google Latitude Shuts Down

Google quietly announced on Google+ that they have added "location sharing" features to Google+ for Android.<p>This was expected since Google Latitude …

Google Places Guidelines No Longer Prohibit City in Your Category Field - Should You Add It?

Joy Hawkins of Imprezzio Marketing, alerted me to this post in the Google forum where a business noted that the Google Places for Business Guidelines</b> …

Local Citation Building Best-Practices

<b>12)</b> Make absolutely certain your name and address are squeaky-clean compliant with Google’s guidelines before you build <i>any</i> citations. If you’re in …

Google Now Auto-Merging Google+ Pages Into Google Places Dashboard Listings

Updated 6:30 am 8/21<p>First spotted on Linda Buquet’s forum<p>earlier todayon Monday, Google has announced that they have started auto-merging G+ social …

Google's New Mobile Guidelines Focus On Delivering Content In Less Than A Second

One second. That's about how long it took you to read the two words above, and it's also the focus of Google's latest advice for webmasters when it …

Google's Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings

Google's head of search spam, Matt Cutts, said once again that Google's +1 data has no direct impact on their web search ranking algorithm. Moz …

5 New Website Vulnerabilities Straight from Black Hat & DEF CON

Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the somewhat incredible, totally awesome …

Google Releases Seven Videos On Typical Manual Spam Actions

Earlier today, Google launched manual spam actions to Google Webmaster Tools where you can see if your site currently has a manual spam action. To …

Essential Tools for Outreach Experts: An Update for 2013

In early 2012, John Doherty wrote a piece on Moz about the linkbuilder’s ideal productivity setup. This was a great post, which was very popular at …

How-To's

10 Google Analytics Custom Events That Track the Untrackable

Google Analytics is getting more and more powerful every day. With advances like Universal Analytics, the new custom segments and attribution …

Logo Optimization: A Local SEO Stealth Tactic

When local businesses look to beef up their SEO game, they're often looking for some clever technical trick. But, one of the simplest and most …

9 SEO Blogging Tactics to Maximize Your Online Visibility

Site speed is a growing factor in the ranking algorithm. Cloud hosting solutions are gaining popularity as Google continues to give more emphasis to …

SEO

A Quick Guide To The Metrics and Quality Signals To Use When Link Prospecting

<b>Do I Really Want a Link from that Site?</b><p>Penguin 2.0 rolled out on 22nd May and it seems to be one of the only things that the SEO industry is talking …

SEO

Google Documents Page Download Time For GoogleBot

There has always been a lot of talk about page speed and Google rankings. There are several tools that Google has for documenting page speed and …

Google

Amazing Correlation Between Google +1s and Higher Search Rankings

Update: This post sparked a ton of comments and debate. Read to the end for the latest updates.<p>Every two years, Moz runs a scientific correlation …

50+ More Things Every Link Builder Should Know

A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot …

Google Provides FAQ About Authorship, From Blocking To No Mascots

Trying to get your head around Google authorship? The Google Webmaster Central blog has posted a new FAQ designed to provide some answers. What …

Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side

Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across …

Eight Tips for Creating a Great LinkedIn Business Page

According to current data (2Q13), LinkedIn had 238 million members. The professional social network's popularity grows unabated, remaining a …

EdgeRank Is Dead: Facebook's News Feed Algorithm Now Has Close To 100K Weight Factors

The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you'll need to do it without using the …

The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]

A new study from Wisemetrics goes to show that the shelf life of your Facebook posts is shorter than you thought. Here's what to do about it.

How to Build Authority on LinkedIn in 15 Minutes a Day

This Changes Everything: Social Signals, Your Website, and Google+

Shares 3.9K<p>A while back I decided that I really wanted to dig deep into the effect of social activity on <i>Google+</i> and how it relates to <i>shared links</i>.</b> …

IFTTT Brings Back Twitter Triggers

Social media marketers will be happy to learn that Twitter triggers are available again inside the popular automation tool, If This Then That …

Email Best-Practices for Developing and Maintaining Crucial Customer Relationships

Once marketers have learned the various basics of an email marketing campaign, they might feel they are ready to develop long-term customer plans. …

A New Analysis of Google SERPs Across Search Volume and Site Type

At Moz, we have been following up on our 2013 Search Engine Ranking Factors study by continuing to analyze interesting aspects of the data. One of …

What B2B Sales Winners Do Differently

The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a …