411 Locals Newsletter April 20-26 2013

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Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App]

Local business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch. …

Conversational Marketing Benefits Local SEO

I began working for a particular type of traditional business industry recently, and I noticed that a great many of the small businesses operating …

Private Local Citations: Where Can You List Your Business But “Hide” Your Address?

Like my post? Please share!<p>You might be thinking that this sounds a lot like my post titled “Can You Rank Well in Local Google without Revealing Your …

Turning a critical eye on Yelp

Google Downplays Google+ With Updated Authorship Snippet?

Google has quietly changed the user interface for how they display the authorship snippet in the search results. The largest difference is that they …

SEO Practices in 2013: Location, Links and Luck – Part 2

<b>This post (SEO Practices… Part 2) is brought to you by our Search Marketing Channel sponsor Blurbpoint. Part I can be found here.</b><p>As was explored in …

Google Pulls Related Searches Filter Due To Lack Of Usage

Google has quietly removed the "related searches" option from the search tools menu within the Google search results page. When Google launched …

Using HARO to Create Fresh, Compelling Content

Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients.<p>No matter …

The Latest 5 Tools I’ve Added to my SEO Toolbox

I’ve written a few posts now on tools: There was the one on Doing a Site Audit Using Google Webmaster Tools, the 8 Alternative Ways To Use Screaming …

Tips for Promoting a Client Who Sells Something You Don’t Know Much About

The goal of this post is to help get you a peek into how I get “unstuck” when promoting products or services I don’t use on the day to day, while …

B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss

The retail industry has recognized that although consumers tend to be very loyal to their brands and their stores, critical events in the lives of …

Google Now To Make Its Way To The Google Home Page?

As Alex Chitu from the Google Operating System blog discovered, Google is testing adding Google Now functionality to the Google home page. Google Now …

The Poorly Run AdWords Account: An eBay Case Study

Recently, eBay announced that the company is pulling the plug on its AdWords account and pointed to its recent research that paid ads don’t work.<p>A …

Measuring and Increasing the ROI of Your Content Resources

Let me cut right to the chase. Do you want to know the value of your content marketing efforts? Want this report?<p>Read on and I'll tell ya!<p>Calculating</i> …

800 Best SEO Posts of the Last 4 Years

<i>You may be reading this because, like me, you usually spend a few minutes each day making sure you’ve trawled the main SEO news publications for new,</i> …

Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+

Google has updated how you access the cached pages, similar results and how you share search results on Google+. Now, when you want to see a cached …

Enterprise SEO Tools 2013: A Buyer’s Guide

Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage huge, …

The Customer Journey to Online Purchase

Simply choose an industry, business size and region below, then use the data to uncover the moments where you need to be there and be useful.<p>Channels …