411 Locals Newsletter April 13-19 2013

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Google's New Place Dashboard Does Geo-Lookups

Earlier this month, Google pushed out a new design for the Google Places dashboard, which is only available to U.S. businesses right now.<p>The issue …

14 Ways Facebook Homes In On Local Search

With the announcement of Facebook Home, Facebook has pushed the accelerator on its local mobile strategy, which was already in high gear, thanks to …

Google Category Tool Updated To Include new Places for Business Dashboard Categories

We have upgraded the Google Places for Business Category tool and added our categories from the recently released, new Google Places for Business …

RIP LocalEze Free Business Listings

Like my post? Please share!<p>Is your business listed on LocalEze.com? I hope so: If you run a “local” business in the US, the site can indirectly help …

Google's EU Antitrust Settlement Includes Labeling, Mandatory Competitive Links And Third Party Enforcement

The proposed terms of the Google antitrust settlement in Europe have started to come to light, first through a report in the Financial Times, and …

SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, …

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)

Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering …

How to Breathe New Life Into Your Google Search Results With Rich Snippets

SEO Practices in 2013: Location, Links and Luck – Part 1

<b>This post is brought to you by our Search Marketing Channel sponsor Blurbpoint.</b><p>Google’s search engineer Matt Cutts said that Google’s algorithms …

Google Analytics Dashboard Gets 4 New Real-Time Widgets

Google announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first time …

Infographic: 26 Ideas For Split Testing Your Search Ads

If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing …

A/B Testing

Mobile Marketing Conversion Optimization Tools & Code Tricks

Getting the mobile experience wrong can be deadly to your bottom line. You don’t want to turn off customers with a bad mobile site and lose them to a …

Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites

It's an ongoing challenge for marketers: users say they don't like to be tracked, but they also say they prefer getting relevant ads and messages as …

Net Neutrality

Google Tests a New Homepage Footer

Google tests a new interface for the homepage's footer. It includes a cookie disclaimer required by a European Union directive and a settings menu …

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure …

Brands Can Now Target Facebook Users Based on Activity Outside Facebook

Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, …

Facebook

Study: 27% Of Time Online In The US Is Spent On Social Networking

We know that social media is an important part of many people's lives, but it is also a lengthy portion, as well. Experian Marketing Services …

Networking

How to Contact Google

Have you ever had a problem with a Google product, but didn’t know where to turn? If so, then you probably want to find an easy way to contact Google …

Google

New warnings about potentially malicious binaries

Posted by Moheeb Abu Rajab, Security Team If you use Chrome, you shouldn’t have to work hard to know what Chrome extensions you have insta...

➡ ➡ Hyphen in Domain Name: Don't Use It

Yes, I know the title of this post sounds harsh. But to be honest with you, that is my conclusion now that I have seen this. It’s solid proof that …