411 Locals Newsletter Apr 12 -25 2014

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Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]

More than one-third of Google's search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the …

Google

Business Owners Complain Of Positive Reviews Disappearing After Yahoo's Deal With Yelp

The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from Yahoo Local following their recent …

Small Business

Changes To Google Maps And the Eternal Battle Against Spam: An Interview with Dan Austin

Google Maps and spam. These two have been moving together ever since one of Google’s most prominent products started gaining unrivaled popularity in …

Google Maps

Mapquest beefs up data with various partnerships that improve utility of maps

The original mappers at Mapquest have continued iterating the map product, eyeing a return to relevance in the mobile and information-rich world.<p>The …

Learn Local Search Marketing

Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up …

SEO

Do Positive Reviews Motivate Consumers?

It seems intuitive that a negative review corpus would severely limit a business’s online opportunities. And likewise that a positive review corpus …

Mike Ramsey on Local SEO for Law Firms

Like my post? Please share!<p>You don’t need to be a lawyer – or work for lawyers – to benefit from battle-tested advice on local SEO in particular and …

Google Now Displaying Full Review Snippets in the Knowledge Panel

Off and on for the past few months Google has been showing reviews in the Knowledge panel for local searches. James Gibbons pointed out today that he …

Exciting Google Review News - Reviews in the Knowledge Panel

Member SinceJun 2012LocationSoCalPosts16,515Thanks2,738Thanked 4,968 Times<p>Here is my knowledge panel. Loving this update!<p>FYI that's not my active …

Local Search

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

It’s no secret that YouTube is a traffic source with almost limitless potential.<p>There’s only one problem:<p>It’s a <i>very</i> crowded place. In fact, according …

6 Changes We Always Thought Google Would Make to SEO that They Haven't Yet - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I'm going to tackle a subject around some of these changes that a lot of …

Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed "Unacceptable"

While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile …

Web Design

Introducing our global Google+ page for webmasters

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

Google Analytics Content Reports: Understanding the Key Benefits

We all know that content is a key part of a website, but do you regularly analyze performance of content to see what’s working and what hasn’t hit …

SEO

Penguin Penalties: Do Webmasters Respond the Way They Should?

Penalization has become a regular part of the search engine optimization experience. Hell, it has changed the entire business model of Virante to …

Are All Sitewide Links Unnatural?

These days, doing a regular audit of your backlinks is an excellent idea. However, if you don’t have experience with auditing links, you may find …

SEO

Matt Cutts Explains How Small Sites Can Compete With More Popular Sites

Matt Cutts, Google’s head of search spam, recently answered a question about improving search rankings in his latest Webmaster Help video where a …

SEO

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

Schema.org was introduced about three years ago as the preferred markup for websites trying to communicate to search engines like Bing and Google …

Matt Cutts Debunks SEO Myths

Matt Cutts, Google’s head of search spam, answers a question about SEO myths in his latests Webmaster Help video where a user writes in to ask:<p>What …

SEO

Losing Organic Traffic After A Redesign? Four Things to Check

A site relaunch is a common time for things to go wrong with organic traffic. Check these 4 things to resolve any problems as soon as possible.

Moving your website to https / SSL: tips & tricks

In January I wrote about our plans in moving Yoast.com to SSL. We’ve since done that, with great results from an SEO perspective: we had <i>no</i> negative …

SEO

Google Slaps Another Guest Blog Network: PostJoint

Google's Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and …

Google

Schema For User Actions Now Available

Schema.org announced a new form of Schema they have introduced with support from Google, Microsoft Bing, Yahoo and Yandex named Actions. Schema …

Google's Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers

In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain …

SEO

Google's Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes

Google's head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both …

Google

Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings

Rolfe Winkler on the Wall Street Journal blog reports on "private conversations" that Google's head of search spam, Matt Cutts has within Google …