411 Locals Newsletter 1 - 14 Feb 2014 2014

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Google+ Local Pages Now Show To User Before Pin Verification

Google's Jade Wang posted an announcement in the Google Business Help forum thread that they are changing how Google+ local pages work for business …

Google Giving Some Business Owners 3 Weeks To Save Their Google Place Listing

Some business owners are reporting getting emails from Google and are asking if this is legit in the Google Business Help forums.<p>The emails are legit …

How to Create, Customize, & Embed a Google Map

Google’s Maps Engine map creator is still unfamiliar to many. Maps Engine provides a higher level of versatility than the classic “My Maps” creator …

Yelp Reports $233 Million In Revenue For 2013, Up 69 Percent From 2012

Yelp released its 4Q 2013 financial results today, reporting end of year net revenue at $233 million, representing 69 percent year-over-year growth …

Revenue

Google Category Tool Updated - Third Party Categories Added

<b>Updated 2/5/2014</b><p>With Google’s rollout of new international categories, we are in the process of updating the Google Category Tool. Thanks to those …

6 Local Tips For Small Business SEO Success

We all know that a key component of any small business' marketing strategy is to effectively position its brand in search engine results. But is it …

Google Places International Adds Over 1,000 New Categories For Business Listings

Google's Business community manager, Jade Wang, announced in a Google discussion forum thread that they have vastly increased the number of business …

Google

YP Wants To Compete Directly With Google And Yelp In Local

When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or …

Yahoo Turns To Yelp To Beef Up Local Search

According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its …

Why You Should Check Facebook and Foursquare Frequently for Duplicates

Duplicate listings exist because of a few different issues with business data:<p>1. Different sets of business information for the same business float …

Google Testing Review-Sentiment Snippets in the Local Knowledge Graph

Like my post? Please share!<p>For the first time, I’ve just seen “review sentiment” from Google Plus reviews in the local knowledge graph for brand-name …

Yelp Supersizes Its Local Profiles, Makes Them Less Busy

Yelp has redesigned parts of its web UI to make them more visual and to surface more information. In particular business profile pages have been …

Media Industry

My Location in the New Google Maps

The new Google Maps for desktop brings back the "show my location" feature. Just click the button next to zoom in/out and Google Maps will show your …

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

<b>A strong local search presence and visibility has always been important for multi-location brands.</b><p>Google continues to make this increasingly so, with …

Possible Bug May Drop Your Whole Site With Google's URL Removal Tool

A webmaster posted an issue in the Google Webmaster Help forums with the Google URL Removal tool.<p>In short, the site he is working on was hacked. He …

Google

Does Authorship Affect Rankings? A Rand Fishkin Study

So as the title suggests, does Authorship have an affect on rankings? Here’s the experiment…<p>Take an unauthoritative blog (mine) and an authoritative …

Content Distribution Management To Halt Search Engine SEO Chaos

That’s a pretty strong title for my first Ninja blog post but this is a teaser for my upcoming PubCon session on Tuesday March 18 about Algo Chaos. …

The Death of Keyword Ranking Reports? 10 Superior SEO Stats - Whiteboard Friday

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today we're going to be talking about the death of keyword …

Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads

Google's head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the …

Algorithms

How I Learned to Stop Worrying and Love the Nofollow

<i>"Nofollowdation is the most monstrously conceived and dangerous marketing plot we have ever had to face."<br>– General Jack D. Ripper, Dr. Strangelove</i> …

Content Marketing: How To Measure Content Performance Holistically

en_US<p>article<p>Measuring multi-channel content …

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

When I start helping companies that have experienced a serious drop in organic search traffic, I almost always begin the engagement by conducting a …

Faceted navigation best (and 5 of the worst) practices

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

Domaining for Links

Collecting a lot of link value can also be aided by acquiring domains (domaining). Buying a domain that ranks number one will bring you that number …

Common Accidental Patterns That Can Trigger Panda Or Penguin

Google’s pattern matching algorithms such as Panda or Penguin are designed to filter out manipulative practices. However, sometimes it is possible to …

Infinite scroll search-friendly recommendations

Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools).

DMOZ Drops Over 1 Million Sites From Directory?

Did you notice that DMOZ, one of the oldest and largest human crafted web directories, has removed over 1 million sites and 10,000 editors from their …

Google Showing Large Video Embeds In Some Search Results

Now, if you search Google for video related content, Google may return a large, playable, video directly at the top of the search results. For …

The Link Builder's Brick Wall, And How To Vault It

After having more of a management role in my company for the last few years, I'd almost forgotten how easy it is to burn out when it comes to link …