Sabi University's Magazine

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7 Content Measurement Tools Marketers Should Know About — The Content Strategist

Online marketing measurement has always been a rather finicky undertaking for brands and agencies. Marketers and content producers are still …

Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars

<b>STUDY: Different Engagement for Different Types of Content on Facebook -</b> Do different types of content on Facebook lead to different types of …

SEO

29 Free Internet Tools To Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Aren’t shortcuts just the best?<p>While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.<p>Finding a good marketing shortcut feels especially great, considering all …

Digital Marketing

Advertisers will spend $1.4B less on desktop search ads this year, but mobile search will climb 82%

Not surprisingly, as consumers move to mobile, so do the advertising dollars.<p>In a report published today, eMarketer estimates that desktop ad search spending will drop by $1.4 billion, or 9.4 percent less than last year. Meanwhile, mobile search spending will get a huge 82 percent boost to reach $9 …

Advertising

6 Tips to Build A Strong Community Content Strategy

A thoughtful content strategy can mean the difference between a thriving community of engaged members versus crickets. Communities bring a wealth of benefits to our companies. Sales and marketing, customer service, product development and customer intelligence all benefit from customer communities. …

Digital Marketing

5 Reasons Why You Should Have A Digital Marketing Strategy

A digital marketing strategy is an absolute given for any company trying to market itself online – right?<p>That’s certainly the impression you’d get …

Digital Marketing

8 Content Marketing Infographics Every Marketer Must Bookmark

Long posts are very helpful and there are things that cannot be said in a checklist, image, or an infographic. However, an infographic can be very …

5 Creative Ways Brands Are Using Snapchat

You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in.<p>Snapchat …

The Top 3 Instagram Trends for Marketers

With 42% of marketers planning to increase their use of Instagram this year, visual content is more important than ever to a brand’s marketing …

11 Top Hacks to Enhance User Engagement on Your Blog - Jeffbullas's Blog

Most people with a blog or a product website are very keen to get traffic. Traffic from social media, search engines like Google, referrals – you …

Interesting Google Trends Screenshot: AKA, When Twitter lost its mojo http://t.co/zgMm0hQPLQ via @sama

21 Content Marketing Lessons from the New York Times - Jeffbullas's Blog

When the Huffington Post was sold for over $300 million, it was a signal that news was never going to be the same again. Websites that at first …