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  • http://www.toprankblog.com/2015/03/online-marketing-news-03202015/

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    Avatar - Jae H. Lee
    Jae H. Lee
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    Advertisers will spend $1.4B less on desktop search ads this year, but mobile search will climb 82%

    Advertisers will spend $1.4B less on desktop search ads this year, but mobile search will climb 82%

    Not surprisingly, as consumers move to mobile, so do the advertising dollars. In a report published today, eMarketer estimates that desktop ad search spending will drop by $1.4 billion, or 9.4 percent less than last year. Meanwhile, mobile search spending will get a huge 82 percent boost to reach $9 …

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