#Mobilemindset

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Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars

<b>STUDY: Different Engagement for Different Types of Content on Facebook -</b> Do different types of content on Facebook lead to different types of …

SEO

Advertisers will spend $1.4B less on desktop search ads this year, but mobile search will climb 82%

Not surprisingly, as consumers move to mobile, so do the advertising dollars.<p>In a report published today, eMarketer estimates that desktop ad search spending will drop by $1.4 billion, or 9.4 percent less than last year. Meanwhile, mobile search spending will get a huge 82 percent boost to reach $9 …

Advertising

5 Top Hotel CEOs Talk About the Unprecedented Rate of Change in Hospitality

<i>This is an extract from our newly released e-book the Future of the Guest Experience — an unprecedented collection of 28 interviews with the CEOs of</i> …

What the rise of mobile shopping means for retailers

In 2015 it's predicted that tablets will outsell PCs (desktop and laptop) for the first time, marking the end of a transition period which has seen mobile move from a marketing afterthought to a core focus in the consumer market. With this change in user and buyer habits, does this really mean the …

eCommerce

Google Introduces “Google My Business,” A New One-Stop Shop To Help Business Get Found Online

Google announced a suite of tools this morning for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service, called “Google My Business,” seems to be aimed at those who have yet to figure out how to “get …

Google

Wake up, corporate America: Your future business leaders are mobile

Another wave of graduates are leaving college, embarking on the tough process of finding a job in a more-or-less recovering economy.<p>Despite the unfair reputation often placed on them, these millennials have serious career aspirations. A recent study of 1,000 college-educated millennials by Bentley …

Employment

The top five mobile marketing mistakes

Consumers are increasingly using mobile devices to access various aspects of their digital lives including online shopping.<p>Yet in many cases …

15 Mobile Facts That Should Change Your 2015 Marketing

Mobile Apps In 2015: Not Just Social Media Anymore<p>Your 2015 marketing must be mobile first.<p>Yeah, we said this before. But maybe you weren’t paying …

Managing Digital Consumer Influence in Luxury

The democratisation of the Internet has led to the emergence of influencers who sometimes have more followers, reach and influence than brands …

Marketing

Content Marketing is About Trust, Not Just Reach

Viral videos or hashtag campaigns won’t convert customers unless they build trust and confidence with their audience.<p>Bill Gates coined the phrase …

Marketing

The “Social Media New Deal” for Luxury Brands

The rise of social media has put more power in the hands of a diversity of stakeholders who now shape for a large part of what is viewed as luxury. …

Luxury Lifestyle