saurav pathak

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How CEOs Can Keep Their Analytics Programs from Being a Waste of Time

Despite billions of dollars invested in big data and analytics, the simple truth is that most projects and programs fail to meet expectations. And we have figured out why: analytics forces changes on the C-suite that the CEO has to anticipate and manage, but many don’t.<p>From how we choose presidents …

I want to replace old plants, but don’t get enough capital: Piyush Goyal

Considered one of the high-performing ministers in the Narendra Modi government, energy minister Piyush Goyal met ministers, investors and toured …

The Cosmic Gift Of Neutron Stars: A Live-Blog Event

If you take normal matter — something made of protons, neutrons and electrons — and compress it as far as it will go, something incredible happens. At high enough temperatures and densities, something requiring a tremendous amount of mass hundreds of thousands of times as great as planet Earth, …

Universe

African Union abandons plans to send peacekeepers to Burundi

<b>The African Union has abandoned its plan to send 5,000 peacekeepers to help restore stability to troubled Burundi.</b><p>Officials said they would instead encourage political dialogue between Burundi's opposing sides.<p>Burundi's President Pierre Nkurunziza had fiercely opposed the AU plan's to send …

As it happened - pivotal Obama and Trump speeches - BBC News

Live Reporting<p>That's it for our live coverage of a tumultuous few hours in the election campaign.<p>Thank you for joining us.<p>AP<p>Young women listening to the Michelle Obama speech<p>She spoke with emotion, energy and from the heart, but didn’t name Mr Trump once - referring to him instead, as the …

Donald Trump

Myanmar's 2015 landmark elections explained

<b>Aung San Suu Kyi's National League for Democracy (NLD) has won a landslide victory in Myanmar after general elections on 8 November. It was the country's first national vote since a nominally civilian government was introduced in 2011, ending nearly 50 years of military rule. The NLD will control</b> …

What a signed banknote tells us about Myanmar's next leadership

<b>The crimson banknote is worth 5,000 kyats ($4; £2.60) but it could turn out to be priceless.</b><p>Signed by the three most important figures in Myanmar's recent history, it's being seen by some as a sign that a deal is being struck between Aung San Suu Kyi and her long time adversaries in the Burmese …

What Is an Emotion? William James’s Revolutionary 1884 Theory of How Our Bodies Affect Our Feelings

“A purely disembodied human emotion is a nonentity.”<p><i>“Emotions are not just the fuel that powers the psychological mechanism of a reasoning creature,”</i> philosopher Martha Nussbaum wrote in her masterful treatise on the intelligence of the motions, <i>“they are parts, highly complex and messy parts, of</i> …

A complete guide to the Bihar elections

<i>This post first appeared on Carnegieendowment.org.</i><p>Over the course of four weeks in October and November 2015, voters in the Indian state of Bihar will elect their next state government. In India, which has a staggered calendar of state and national elections, another poll is always right around the …

Nude images of Marilyn Monroe offer snapshots of taboo Hollywood history

Rare handmade color separations of Marilyn Monroe images have gone on display in San Francisco, showing the actress in the nude as well as the painstaking effort that went into creating posters before the computer age.<p>On Friday and Saturday, Bay Area residents will be able to gaze at large prints …

San Francisco

Monetizing mobile apps without harming the user experience [Q&A]

In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads.<p>The …

Digital Advertising

7 Super-Smart PPC Tips for Higher Education Marketing

Can you recall the path you took when applying to college? You probably didn’t hop on Google, type “best colleges near me,” and hit “apply now.” …

Mobile Ad Data Shows Click-to-Call Commerce Leads to $1 Trillion in Consumer Purchases

It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with …

The One Must-Listen Podcast for Social Media Marketers

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros …

Building a social marketing mix

For the opening keynote in the Social track at ad:tech recently, I shared our vision for how brands can achieve far greater social success without …

The Savvy Marketer's Guide to Catering Content for Any Distribution Channel

One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is …

20 Digital Marketing Tools that helps Online Marketers

Digital Marketing is very rooted into online businesses and to the businesses that rely heavily on online for revenue and business. We’ve break this …

The Greatest Content Marketing Asset You Aren’t Using Yet

Today’s content marketers have a plethora of tools and tactics at their disposal for researching, creating and distributing content effectively. Most …

10 Social Media Marketing Podcasts That You Need To Hear

Do you want to learn more about social media marketing but find yourself visually overwhelmed with whitepapers, ebooks, and (natch) blog posts? Then …

How to get customers for your startup- A comprehensive guide.

Marketing and selling products and services for your newly created startup can be a difficult preposition. But, it can easily be done if we think …

Photography Archives

June 19, 2018<p>Interview: Dog Photographer Offers Pro Tips for Capturing Stunning Portraits of Your Pooch<p>You don’t have to be a pet owner to know that photographing dogs can be tricky. It takes time, patience, and skill to snap artful images of canines. Those who are able to capture such images …

Landscape Photography

Existence Doubtful: Myth and Reality in the Far, Far South - Photographs and text by Ville Lenkkeri | LensCulture

<i>I asked for a drink in a glass. The request was declined on the grounds that international aviation regulations forbid serving alcohol in a plane while it is not airborne. In return, I refused the steward’s offer of bottled water, as drinking from a plastic cup is no way to watch an aircraft burn</i> …

The fatal attraction of lead

<b>For millennia lead has held a deep attraction for painters, builders, chemists and winemakers - but historically it's also done untold harm, especially to children. And while it's been banned in petrol, your car still contains several kilograms of it. So have we finally learned how to use lead</b> …

How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)

A marketing revolution has been taking place before our eyes. Interruption marketing has been overthrown. Businesses—yours and mine—can no longer …

The Marketer's Secret Weapon: Web Contextualization

Consumers today don't just prefer customized brand interactions, they <i>expect</i> them.<p>With so much customer data available from interactions across …

US to pay Native American Navajo tribe $500m settlement

<b>The US government has agreed to pay $554m (£339m) to the Native American Navajo tribe to settle a legal dispute.</b><p>It is the largest payment ever made by the government to a single tribe.<p>The litigation included claims that dated back more than 50 years, with the US accused of mismanaging resources on …

Brazil releases 'good' mosquitoes to fight dengue fever

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/world/1111000/1111042_h264_1500k.mp4?__gda__=1524622432_0a8b4bab96c2a31271c4acbcb98b6f3a<p><b>Brazilian researchers in Rio de Janeiro have released thousands of mosquitoes infected with bacteria that suppress dengue fever.</b><p>The hope is they will …

Islamic State crisis: UN aims to stop jihadist recruits

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/world/1110000/1110894_h264_1500k.mp4?__gda__=1524677786_c9d60a3403ed71677c14ed93f37fa34d<p><b>The UN Security Council has adopted a binding resolution compelling states to prevent their nationals joining jihadists in Iraq and Syria.</b><p>US President …

French President Hollande condemns Algeria beheading

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/world/1110000/1110968_h264_1500k.mp4?__gda__=1524712454_ee4d64f89b55066747c3863a0dc5dbc2<p><b>French President Francois Hollande has strongly condemned the beheading in Algeria of tourist Herve Gourdel by a jihadist group linked to Islamic</b> …

We Asked A Bunch Of Executives What The Hottest Ad Tech Company Is, And One Startup's Name Kept Coming Up

MediaMath, a demand side platform, or DSP, was one name that kept coming up. The company provides advertisers and marketers with tools to buy ads online through a single interface.<p>CEO Joe Zawadzki founded MediaMath in 2007 and launched the first DSP that same year.<p>He was already deeply embedded in …