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Flipboard Buys Zite From CNN, Announces Partnership

Magazine-like media aggregation app Flipboard has purchased personalized news app Zite from CNN.<p>CNN and Flipboard also agreed to a partnership that …

Reflections on Zite Being Acquired by Flipboard

Two and a half years ago, we announced that Zite was being acquired by CNN.<p>It’s counter-intuitive for a startup to be excited about joining a large …

Startups

18 Social Media SEO Resources to Improve Your Search Ranking

Do you know how social media impacts SEO? Are your own search and social efforts aligned? For many marketers, it’s not always clear how social media …

LinkedIn Shows You Who Visits Your Profile — and Then Some

LinkedIn updated the "who's viewed your profile" section of its platform on Monday, adding personalized tips for how users can generate more profile …

4 Ways to Create Sticky Content - Jeffbullas's Blog

You’d be hard pressed to find a marketer — or a business owner or a CEO for that matter — who hasn’t been told their content needs to be sticky. …

Why WhatsApp Is Worth $19 Billion, and Why the Telecom Industry Should Be Afraid

And the only thing people hate more than telecom companies is cable companies.<p>The past week in tech news has been dominated by Facebook’s acquisition of WhatsApp for $19 billion ($16 billion + $3 billion retention). Many articles, comments and tweets reference the dot-com bubble and desperation, …

#HashtagEtiquette: 8 People Who Are Doing It Wrong

#HashtagEtiquette<p>1. #Too #Many #Hashtags<p>2. Unrelated Hashtags<p>3. You #Hashtag Every #Other Word<p>4. Saying "Hashtag" IRL<p>5. Excessive Competitive …

Three Ways to Improve Your Facebook App Engagement

"Engagement" may be one of the most overused words in marketing right now as brands strive to tap into the more than 1 billion Facebook users.<p>At its …

Will Twitter Be the Last Big Social Media IPO?

Twitter won't be the first big social media company to go public, but it may well be the last — at least for a while.<p>After back-to-back years of …

Why Twitter’s Real Gold Mine Is Data

Twitter has built itself a sizable media business in the past three years, thanks to a focus on its ad products and sales teams. But a bigger …

Social Media

The 7 Biggest, Counterintuitive Social Media Mistakes You May Be Making

I’m pretty well known for making mistakes. It’s kind of a known trait of mine. Just this weekend I walked into a door because I didn’t open it …

Social Media Marketing

Does Your Firm Have a Chief Content Officer? And 5 Other Great Content Marketing Reads… | On Content Strategy

My colleagues at JD Supra have been sharing around a number of great posts recently, all to do with different aspects of content marketing and …

The Kind of Video You Should Create for Your Business - Whiteboard Friday

Loads of companies are starting to wonder: "How should I do online video?" It's not enough to just say, "We're going to go and do video," because it …

Twitter Unveils Exclusive Feature For Verified Users

As if reporting an IPO wasn't enough news for one day, Twitter followed up its major announcement with a new feature Thursday to help its verified …

Seth's Blog

The only reason that typesetting works is that a small collection of letters can be re-used again and again to print millions of different words. …

Does Twitter Have a Growth Problem?

Is Twitter growing fast enough?<p>This seems like an odd question to ask, since the company has just told the world that it’s getting ready to go public.<p>…

Seth's Blog

How Many Twitter Accounts Should a Brand Have?

We have recently discovered that, in more cases than not, brands are creating multiple Twitter accounts. Indeed, a recent study by our team at …

Vine Hits 40 Million Users And Spawns A Whole New Shortform Video Industry

As social video continues to gain popularity, so do new tools to help users and brands make the most of it. Pitch’d is the latest.<p>Vine has reached 40 million users, it announced on its parent company Twitter yesterday. It’s an impressive figure, when you think that numbers have tripled in just two …

Facebook Rolls Out Embedded Posts to All Users

Facebook embedded posts are now available for everyone, not just launch partners who had access to the feature when it was first announced in …

The Evolution of Digital Advertising: From Direct Response to Branding

<b>Originally considered to be exclusively a direct response medium</b>, the online channel is now seen as a powerful advertising platform that offers …

21 Content-Related Business and Revenue Questions Answered - Copyblogger

<i>Note: This podcast is syndicated from my Entreproducer project.</i><p>In this third edition of our content marketing Q&A series we focus on your questions …

8 Pro Tips for Evernote Power Users

Evernote is the ultimate productivity app for keeping your notes, reminders and to-do lists all in one place. Essentially a notebook stored in the …

Seth's Blog

There is no more powerful tribal marketing connection than this.<p>More than features, more than benefits, we are driven to become a member in good …

A good marketer has to be a great planner

en_GB<p>article<p>I was intrigued to read that one of our high street banks will be selling its customer data to other businesses. Closer inspection of the …

Seth's Blog

and the past is neat.<p>It's always like that.<p>That's because the people who chronicle the past are busy connecting the dots, editing what we remember …

8 Reasons to Consider Marketing with Google+ - Jeffbullas's Blog

When Google+ was launched there were mixed reactions.<p>The responses ranged from people with social media fatigue who thought “<i>not another social</i> …

Seth's Blog

When you look people in the eye, you own the results. You're not wearing a mask, you can't easily leave town, this is your store, your house, your …

The Most (and Least) Effective Keywords in Email Subject Lines

Emails with the word "alert" in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent …