Kim Hoang

13 Flips | 1 Magazine | 2 Likes | @hoangthienkim | Keep up with Kim Hoang on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kim Hoang”

The simple way to let consumers judge a product before it even hits the market

The best companies focus on product and in today’s startup world, we focus a lot on product. Steve Jobs built products doing zero market research. Henry Ford famously (and controversially) said that his customers, if asked, would have wanted a faster horse. There are many visionaries out there that …

Film Festivals

The storytelling imperative: Make them care!

Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it …

What the Marketing Agency of the Future Will Do Differently

It’s a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. An outsourced idea and creative team that could get the production done at a cost that was less …

Marquee

We turn great stories into awesome internet<p>Marquee is a digital studio that helps editorial teams build thriving publications<p>Tell us about your …

8 big content marketing mistakes marketers are still making

<i>This post is by Mike Morgan, Founder and Director of High Profile Enterprises – SEO and Content Strategy Consultants. Mike has been collaborating</i> …

How to Use the iPad for Content Marketing

The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your …

Seth's Blog

then <i>all news is bad news.</i> That's because news is fact, what happened, not hope, and the truth can't possibly be as good as the hope was.<p>The problem …

Email marketing success rates could be so much better

en_GB<p>article<p>E-mail as a direct marketing channel is on the up. Companies concerned about their environmental footprint are switching their resources …

Honda moves away from ‘bland’ ads to regain ‘edge’

en_GB<p>article<p>Honda has vowed to invest money in brand building and move away from “bland” function-based advertising after admitting it has lost some …

When It Comes To Social Media, Consumers Tell Brands To Speak Only When Spoken To

It’s every CMO’s worst nightmare: a social media crisis that has taken on a life of its own and is posing a real threat to a brand’s reputation. It could be a negative comment from a dissatisfied customer that’s gone viral on Twitter, an online reaction to a brand action offline, or an accidental …