Mobile Ad Tech

By Hillel Fuld | The best content about mobile monetization and Ad Tech by @INNERACTIVE

Media.net acquired for $900M in mega ad-tech deal

The flow of Chinese capital into foreign ad-tech companies increased this morning with the acquisition of Media.net for $900 million USD. A consortium will be paying cash for the startup with key operation centers in New York City and Dubai. Eventually the company is set to be acquired from the …

Financial Markets

Mobile ad tech firm Smaato acquired by China-based group for $148M

Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Marketing Communication Group, an offline marketing organization, has agreed to buy it for $148 …

China

Video Advertising For 2016: The Data-backed Do’s And Don’ts

Video has caught on with performance advertisers across industries, but as the ad format becomes much more prevalent, it’s arguably harder to break …

Marketing

Branded Mobile Ad Platform Widespace Secures $17.2M In Growth Capital

The focus of brand mobile advertising has tended to be either on the desktop or on performance. But most commentators agree that mobile is huge, and a viable ad channel.<p>Investors must agree because mobile ad platform Widespace has now secured $17.2m (€15.8 million) in growth capital from Kreos, a …

Advertising

Telenor Jumps Into Ad Tech, Acquires Tapad For $360M

Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based cross-device retargeting startup co-founded by two Norwegians, Are Traasdahl and Dag Liodden, for $360 …

Adtech

Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend | SocialTimes

Looking for the next big thing in social advertising? Programmatic, or automated, advertising is where the money is going.<p>According to a recent …

Advertising

Facebook shares jump 12 percent as mobile ads win big

Facebook Inc (FB.O) shares surged 15.5 percent on Thursday, their biggest percentage increase since July 2013, after the social networking service posted quarterly results that blew away expectations on every key measure.<p>Facebook shares closed at $109.11, putting its market capitalization at about …

Facebook

Apple confirms it’s backing away from iAd on June 30th

Apple today confirmed it's giving up on making money in the mobile advertising business, and it will shut down the app network for its six-year-old iAd program on June 30th. The announcement, posted on Apple's developer website, comes just a few days after <i>BuzzFeed News</i> reported Apple's plans to …

Apple News

Snapchat Is Looking to Buy an Ad Tech Startup - Recode

Snapchat wants to get serious about advertising — and it’s looking for some much needed help.<p>The media company wants to build ad technology to automate its ad sales, and as part of the effort, Snapchat is looking at possible ad tech acquisitions to help bolster its in-house team, according to …

Snapchat

Report: Apple says it sucks at selling ads, will soon let publishers do the hard work but keep all the revenue

Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers:<p>While iAd itself isn’t going anywhere, Apple’s direct …

Advertising

Why Apple Is Killing Off its Advertising Business

In 2010, Apple announced it would dive into the advertising business with iAd, it's advertising unit that would enable high-quality ads into iPhone …

Advertising

recode_divider

HBO<p>As advertising keeps flooding over from television to digital screens, this year will mark a first: More online ad dollars will go to ads that aren’t for search results than to those that are.<p>That’s per eMarketer, which measures this sort of stuff. A Monday report claims that spending on display …

Google

Snapchat is figuring out a move into ad tech

Snapchat is preparing to move into ad tech for the first time, according to a report from Digiday's Garrett Sloane.<p>The ephemeral photo and video messaging platform is in discussions with ad tech companies and advertising agencies about opening up an API (application programming interface,) which …

Advertising

Video Ad Startup Innovid Raises $27.5M

Less than a year after its last round, Innovid is announcing that it has raised $27.5 million in new funding.<p>The New York City-headquartered company works with more than 220 advertisers, including Best Buy, Procter & Gamble and Walmart, to create, target and measure their video campaigns.<p>Co-founder …

Startups

LoopMe Closes $7M For AI-driven Video Ad Optimisation Platform

Way back in 2013 LoopMe attempted to solve the problem of intrusive ads on a mobile screen by consolidating them into an “ad inbox” that the user would access through a small button. They raised a seed round to do it. Then in 2014 they raised a $3M round after dumping the ad-inbox model to become a …

Advertising

Ad Startup Nanigans Enlists MoPub Founder Jim Payne For Its Board

Nanigans is best-known as a Facebook advertising company, but CEO Ric Calvillo said that by adding MoPub founder Jim Payne to its board of directors, it can grow the “non-Facebook” side of its business.<p>“Although Facebook’s done so well and we want to continue to be the best advertising automation …

Startups

33% of all programmatic ad impressions on mobile could be fake

A new study out today says a surprising proportion of programmatic mobile ad impressions — 34 percent to be exact — is at risk of being fraudulent.<p>Programmatic mobile ads are those served from an exchange to a network of publisher sites based on various kinds of targeting data, usually in real time.<p>…

Digital Marketing

The 30 most powerful women in mobile advertising

Men tend to dominate the mobile-advertising world.<p>So each year we ask readers and companies to nominate who they think are the most influential <i>women</i> in the business. We also asked that they nominate at least one other competitor to ensure that the list wasn't self-serving.<p>In addition, we also …

Marketing

Flipboard opens up its interest graph to let brands target ads by topics

Flipboard is further integrating technology from its acquisition of Zite, and the effort is aimed at advertisers. Today the publishing platform company opened up its data to enable marketers to better target their ads based on any of the 34,000 interests and topics on the system.<p>Prior to today, …

Advertising

App Search Engine Quixey Now Taking a Crack at Mobile Ads - Recode

After raising a considerable amount of cash, Quixey, a pioneer in app search, is trying to make more. Its path? Mobile ads.<p>The company, valued somewhere north of $600 million, is releasing a mobile tool called Deep View Cards that allow apps to run ads within other apps. It’s a new step for Quixey, …

Google

Mobile Advertising Versus Other Ad Formats, What's the Difference?

Mobile advertising is one of the fastest growing facets of digital marketing. But just as you and your team are likely trying to develop a mobile ad …

IronSource Merges With Supersonic In Mobile Ad Consolidation Play

On the heels of AOL snapping up Millennial Media last week comes another mobile advertising consolidation play. IronSource, a specialist in mobile app distribution and promotion services, has merged with Supersonic, a mobile ad company specialising in in-game and in-app ads. The deal will create …

Advertising

Instagram Ads Go Global, Including New 30-Second Commercials

Instagram is done experimenting and is ready to ramp up ad revenue. It’s making three big changes today to attract marketing dollars from around the world and other ad mediums. Finally, Instagram will make back the money Facebook spent buying it.<p>First, today Instagram ads become officially …

Advertising

Adblock Plus Finally Lands On iOS And In Google Play — As A Browser App

Popular desktop ad-blocking software Adblock Plus, which has some 50 million+ monthly active users worldwide, has finally launched an iOS app. It’s also managed to convince Google to allow its ad-blocking browser for Android back in the Play Store, noting that this is the first time since March …

Google

Begun, The Mobile Ad-Blocking Wars Have

There’s a coming war between telecoms companies and the advertising industry, and it’s all to do with the increasing bloatware of online advertising. You don’t have to look far to find the evidence.<p>Apple guru DaringFireball recently wrote:<p>“It’s not just the download size, long initial page load …

Digital Marketing

The Dawn Of The Classic Publishing Era

My father was a journalist. Growing up, I remember how excited I would get when visiting the printing house of the newspaper he worked for. I loved everything about the large, industrial printers — the noise they made, their fading bluish color and especially the smell of freshly printed …

Publishing

MoPub now supports video ads that reward you for watching

MoPub has added new support for rewarded video ads. Starting today, publishers can manage this ad format from Unity Ads, AdColony, Vungle, and Chartboost.<p>If you’re not familiar with rewarded video ads, these are formats that encourage users to deal with ads in order to receive an in-app reward. …

Digital Marketing