Hillel Fuld on Flipboard

@hilzfuld | 3,155 Articles | 7 Magazines | 3,952 Followers | CMO Zula (Zulaapp.com), Geek, blogger, Twitter addict, and just a nice guy. HUGE Flipboard fan!

How App Store optimization can harm indie developers

I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big mistake. It felt wrong at the time, and it did more harm than good. Now I’ve learned to trust my gut instincts instead.

Marketing gurus and snake oil salesmen have been selling search …

App Store

Cisco Backs Video Ad Startup Innovid In New $10M Round

Innovid, a startup that helps advertisers create, target, and measure video ad campaigns, is announcing that it has raised $10 million in new funding.

As part of the round, the startup is bringing on Cisco Investments as a new investor. (Previous backers such as Genesis Partners, Sequoia Capital, …


Meerkat Strikes Back At Periscope With New Ways To Follow

With Twitter’s much more polished live-streaming app Periscope now on the market, Meerkat needs to strengthen its own social graph to keep users from straying to its new competitor. So today Meerkat for iOS was updated with recommendations of people to follow, a way to follow people from inside …


Slack Got Hacked

Slack, the super-slick team chat-room service, is getting popular fast. Word around the rumor mill is that it’s currently raising funds at a $2.8 billion valuation. And in the words of the late, great Biggie Smalls: Mo Money, Mo Problems. In the case of startups, success can make your databases a …


Caliber Debuts A Messaging App Designed For Business Professionals

A number of startups in years past have tried to carve out their own niche in the business networking space under the looming shadow of LinkedIn by offering an alternative way to connect with industry colleagues, often on mobile. But today, a new app called Caliber is offering a slightly different …


Sean Diddy Combs Allegedly Poised To Invest In Picture Messaging App Pleek, Built For Generation Selfie | TechCrunch

As social media continues to come up with new and weird ways to give us dopamine hits — the latest is the resurgence of live streaming apps — a new startup has come up with yet another take on it all.

Pleek, is a new picture messaging app that allows users to communicate via images, and has launched …


We Heart It, An Image-Sharing App Used By 30M Young Women, Adds Messaging

We Heart It, a visual bookmarking service popular with teenaged girls, is transforming itself into a messaging app with the launch of new feature called Postcards.

In a previous era, young girls sat around with fashion magazines and scissors and cut out their favorite inspirational images, turning …

Women's News

The Apple Watch, the Insanely Thin New Macbook, the Fanboys, and the Haters

Approximately 417 people have asked me since yesterday’s Apple event what my take is. Obviously my response was “See my Twitter feed. I was live …


Meerkat, the Israeli Live Streaming App that's Shaking up the Social Web Explained in 12 Tweets

If you have not heard of Meerkat, I have one question for you. How are we even friends? I kid, I kid (partially). But seriously, I have not seen this …


How to Cope with the Insanely Saturated Social Landscape when Trying to Build a Business

If you are active on the social web, surely, you get this question a few times a week, at the very least. “How do you find the time to be everywhere? …


An Interview with the Legendary Mark Suster about Investing, Israel, and the Internet of Things

Ok, listen, I have done my fair share of legendary interviews. From Om to Woz to Alyssa to Vic to Andreessen, and many many more! Twitter has been …

Middle East

Entrepreneurs: It is Officially No Longer Acceptable to Say These Four Words

There are many advantages to having an active blog. In fact, I wrote a whole post about why everyone should blog. Branding, traffic, relationships, …


Drupe for Android lets you hit up your favorite contacts with two swipes

The idea of opening an app to get in touch with a contact is kind of unintuitive to me — I first think of who I want to connect with before figuring out which tool is best for the job.

Drupe for Android simplifies the process with an always-on launcher for your contacts.

It shows up as a column of …


WeChat on iOS now lets you log in using just your voice

WeChat has introduced a new feature called Voiceprint which allows you to log in to your account without your password by reading a set of numbers out loud.

We discovered the update this morning after logging in and while there has been no official announcement from the company regarding the new …


Mobile Ad Revenues Will Blow Past Desktop Ad Spending By Early Next Year

Ever since the iPhone kickstarted the mobile revolution, advertisers have been struggling to keep up with the massive changes in people’s online behavior. Despite the reality that people are now spending more time on their smartphones and tablets, the amount companies spend on mobile ads has …

Mobile Advertising

The case for publishing directly to Facebook

When the subject of Facebook comes up with publishers, there’s not much room for nuance. For publishers, Facebook comes with strings attached — it’s …


Zendo Is My New Favorite Secure Messaging App

Pssst. Can I tell you something? Something private? In complete confidence?

This is Zendo, my new favorite messaging app.

Now you might well ask who needs (yet) another way to ping, poke, prod or otherwise pester their friends? The answer is simple: anyone who cares about privacy.

If you don’t think …


Facebook (FB), Google (GOOG), Twitter (TWTR) Poised to Benefit as Mobile App Ads Spend Projected to Grow 80%

SAN DIEGO (TheStreet) -- The world's biggest social networks and search engines appear to have secured a new ally in their efforts to mint billions …


Meerkat is so popular, it just got banned from the biggest startup day in Silicon Valley

Meerkat, the live streaming app, was easily the crowd favorite at SXSW, the music and tech festival that draws tons of startups down to Austin, Texas.

It got so big that just a few days after SXSW was over, it raised $12 million at a $40 million pre-money valuation.

And on Monday, Meerkat made noise …


The best Steve Jobs quotes from his new biography, which Apple says is the best depiction of him yet

To write their new book, "Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader," Brent Schlender and Rick Tetzeli relied on decades of their own Apple coverage.

Schlender, especially, covered Steve Jobs for 25 years, and he packs the book full of quotes we'd never read …

Steve Jobs

Slack’s In Talks With Coatue, Others For Another Round At A $2.5B Valuation

Slack, the communication platform that has taken the workplace world by storm, is on a roll of another sort. After announcing a fundraise of $120 million at a $1 billion-plus valuation less than six months ago, TechCrunch has heard that the company is talking to investors for yet another round, …


Inside a content revolution five years in the making

For some context about how far the content consumption platform Flipboard has come in its now five-year history, start with a number: 15 …

Personalized News

Mobile keyboard app Ginger to explore Chinese market with localized features

The increasing use of mobile devices for written communication has made mobile typing an important aspect of our daily life. However, typing on a touch keyboard can be painfully slow and filled with typos because of the difficulty of the small screen. An already tough job is even harder for those …


Marketers: How to get started with deep links


Deep linking is the ability for marketers and developers to bring users to a specific location within their app. For publishers, this might mean directing readers to a certain article. For retailers, it might mean driving customers to the right item to add to their cart.

Want to use deep links …


Meerkat, the live-streaming app that has Twitter going crazy, just raised $12 million

Meerkat, the app that lets you live stream video with the touch of a button, just closed a $12 million round of funding, TechCrunch's Jordan Crook reports.

Earlier this week, Business Insider confirmed that Meerkat, a favorite at SXSW, was in fundraising talks with Greylock Partners at a $40 million …


Who needs FaceTime? 4 video-calling apps for Android

If you're looking to video chat, these apps can help stay connected with HD video and extra features too.

For staying connected, video calling is …


From The Israeli Army Unit 8200 To Silicon Valley

Editor’s note: Idan Tendler is the CEO and co-founder of Fortscale, a provider of big data analytics-driven security solutions for Fortune 1000 companies. Before founding Fortscale, Tendler was a lead agent of the 8200, the cyberwarfare division of the Israeli Defense Forces.

How does Israel, a small …

Silicon Valley

Facebook Plans To Turn Messenger Into A Platform

Next week at its F8 developer conference, Facebook will announce new ways for third parties to offer experiences through its Messenger app, according to multiple sources. Facebook hopes to make Messenger more useful, after seeing Asia’s chat apps WeChat and Line succeed as platforms that go beyond …


New York adtech giant AppNexus buys digital advertising and analytics company Yieldex for $100 million

New York-based AppNexus acquired digital advertising and analytics company Yieldex for $100 million in cash and stock on Wednesday, the Wall Street Journal reports.

The two adtech companies are merging ahead of what could finally be AppNexus's long-anticipated IPO.

AppNexus raised a $110 million …


STUDY: Android Users More Likely To Click Mobile App Ads, iOS Users More Apt to Install

What trends were established in the mobile advertising arena during 2014? Kenshoo, a Facebook Marketing Partner, has the answers in its latest report.

Mobile Advertising