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How to Improve Your Marketing ROI With Google AdWords [Infographic]

Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on …

How To Determine The Right PPC Advertising Budget

One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?”<p>The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into a few of the formulas we use to …

Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSouthern

Google AdWords has rolled out the ability to remarket search ads to those who have watched a business's YouTube videos.The post Google AdWords Now …

How to Measure Performance in Google AdWords

If you’re looking to increase your visibility, grow your traffic and boost your profits then Google AdWords is the marketing channel for you. Over …

5 actually useful tips on how to grow your startup

How many startups launched last year? How many of them succeeded?<p>Some data suggests that up to 95 percent of startups fail, but it’s difficult to exactly pinpoint why it happens. Some of them fail simply because they didn’t create something people want, while great many vanish due to the wrong …

Startups

How to Copy the Best Google AdWords Campaigns

Google AdWords can be overwhelming the first time you use it.It’s like a faucet if you think about it.The best part about AdWords is that you can …

How to Make Your Google AdWords Ads More Impactful Without Spending More

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?Of course the answer is obvious -- <b>when it</b> …

Just 19 Percent of Small Business Owners Market With Google AdWords

The internet — whether desktop or mobile — is eating everything. Ad dollars everywhere from the news to Even the long-established power of TV ads is …

Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns

Google is preparing to run tests in which its platform will create variations of the brand's existing AdWords ads and run them across its network.<p>The …

6 Mistakes to Avoid When Creating Your Next Google Adwords Campaign

I talk about Google AdWords <i>a lot.</i>The reason I talk about them so much is because it can be hard to put together a successful campaign.Even the pros …

Want the Sale? Ask for It in Your Facebook Ads.

You can't just expect to post content and reel in the money.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to Small Biz Trends, only 39 percent of small businesses get a return on their investment in an online platform. But, when asked if they track monetary results, only 14 …

5 Metrics That Are Important For the Growth of Your Brand

This column is authored by Birbahadur Singh Kathayat, Consultant, Lbswebsoft.com WhetherThe post 5 Metrics That Are Important For the Growth of Your …

5 Steps to Futureproof your 2018 Social Media Strategy

It's hard to succeed without a proper social media marketing plan. Here's how to get ahead.<p>Let's face it. It's not an easy time to be a social media marketer. After all, it's hard to build a social media marketing plan with all of the uncertainty that we face. However, in my time advising clients …

Facebook Groups for Pages May Be the Best Thing for Brands on Social

Facebook’s rollout of groups for pages in July heralded a return to the concept of community and gave brands another method to engage audiences on a …

3 takeaways from Content Marketing World | Spoon

<b>Last week, Content Marketing World was held for the seventh year in a row in Cleveland, Ohio. Once again, the conference gathered nearly 4,000</b> …