Kristopher White

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Incredible new graphic design app now includes photorealistic rendering

Adobe has recently announced a partnership with computer graphics leaders Chaos Group to bring the beta desktop rendering app Project Felix to …

Graphic Design

Buy buttons fail to show return on investment

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Buy buttons may be on the verge of dying out as retailers continue to see extremely limited returns from the social media tool, with many planning to reduce usage of them in …

eCommerce

The internet has made advertising weirder than ever

Thirty years ago, a drug agent-turned-drug smuggler named Andrew Thornton II fell to his death after a parachuting mishap in the sky over Knoxville, …

Yes, You’re Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success

The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of …

Pokémon

Companies Can’t Hide Behind #BlackLivesMatter

A former Wieden+Kennedy employee says the advertising titan’s bold statement following a week of violence risks conceals deeper issues.<p>Last week, two black men were killed by police officers, five police officers were killed by a revenge-seeking vigilante, and, to much acclaim, the advertising …

Personality

This Hollywood Studio Got Busted for Social Media Marketing

The Federal Trade Commission slammed Warner Brothers on Monday over a stealth marketing campaign in which the studio paid popular YouTube stars like …

Public Relations

This Smith & Forge Ad Has More Than 28 Million Facebook Views In Less Than 24 Hours

<b>WHAT:</b> CrossFit star Kenneth Leverich dresses up as an old man and surprises people at Muscle Beach with some unexpected feats of strength.<p><b>WHO:</b> Smith & Forge, Thrillist<p><b>WHY WE CARE:</b> The ol’ dress up like an old person and surprise people has been around for a long while. From Larry Johnson’s …

10 Up-And-Coming Trends In Online Marketing

The marketing industry changes faster than most fashion trends. Sure, there are some basic fundamental principles that are always the same—know your audience, measure your results, and so on—but the mechanisms and tools we use to speak to our audiences and get those results are in a perpetual …

Marketing

The Age of Apps Is Over--and Cards Are Taking Their Place

On your smartphone, the world is a few taps away. But many people today are fed up with downloading, scrolling, and pinching. Cards are the antidote.<p>People of a certain age may remember Hypercard, a card-based storytelling interface that ran on early Apple computers. The idea of representing …

Apps

Native ads will drive 74% of all ad revenue by 2021

Native ads — or ads that take on the look and feel of the content surrounding them — are taking over digital advertising.<p>By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up …

Digital Advertising

Handcrafted Miniature Worlds by Secret Wood – BOOOOOOOM! – CREATE * INSPIRE * COMMUNITY * ART * DESIGN * MUSIC * FILM * PHOTO * PROJECTS

Miniature

Study: Shoppers take to in-store video ads

There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. OOH is a form of advertising that reaches consumers when they are outside of their homes, for example, in public places such as billboards or commercial locations and malls. eMarketer projected digital OOH …

Why are celebrity perfume commercials so incredibly awful?

It starts with a woman. She’s beautiful, and wears an exquisite shimmering gold dress. As she walks forward, musing about history, a length of satin falls from the ceiling. She begins climbing it with an expression of ecstasy. Near the top, she pauses to rip off a necklace of golden pearls, then …

SEO Has Evolved To Search 'Experience' Optimization

The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that …

SEO

Everyone Will Tweet About This Ad On Super Bowl Sunday

Super Bowl Sunday has arrived, and the ad that already has people talking even before it airs is Kia’s 60-second spot featuring actor Christopher …

Artificial Intelligence

Watch as this woman becomes a playable 'Fallout 4' character

Intel’s booth at CES was extraordinary. Towering statues, drone demos, music acts on the main stage and just an incredible experiential space had crowds packing in shoulder-to-shoulder to see what was going on.<p>This ‘Fallout 4’ demo was particularly notable. In all of five minutes, an Intel employee …

The 7 worst ad campaigns of 2015

In the Information Age, where people are tethered to their smartphones, just waiting to pounce on Donald Trump for announcing something ridiculous, nothing trends faster than insensitive, politically-incorrect statements — this is especially true for ads.<p>It’s always been important for advertisers …

New York City

'Mobile Strike', and Why TV Advertising is Not a Bright Future for Mobile Games - The Carter Crater

If you've watched TV, especially a network like ESPN recently, you've probably seen ads for a game called <i>Mobile Strike</i> [Free] featuring Arnold …

Mobile Gaming

The best way to learn math is to learn how to fail productively

Singapore, the land of many math geniuses, may have discovered the secret to learning mathematics (pdf). It employs a teaching method called productive failure (pdf), pioneered by Manu Kapur, head of the Learning Sciences Lab at the National Institute of Education of Singapore.<p>Students who are …

Pedagogy
Trick-Or-Treating

Daily Inspiration #2211

This post is part of our daily series of posts showing the most inspiring images selected by some of the Abduzeedo's writers and users. If you want …

Graphic Design

To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans

Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy …

New Orleans

This Honda ‘Paper’ Stop-Motion Ad Was Done Entirely By Hand and In Camera

New York-based stop-motion artist Adam Pesapane, who goes by PES, has earned a great deal of attention over the past few years for his remarkable …

Stop Motion

Is Virtual Reality Gaming Bound To Crash?

Techies of all varieties constantly look forward to the next great revolution. For video gamers, that revolution promises to be virtual reality. Countless new companies have emerged to research and develop virtual reality hardware, while existing video game authorities like Sony and Microsoft are …

Virtual Reality

Starbucks CEO: We are growing because we invested in tech

The coffee seller's boss made the claim to explain how the business has been able to defy the odds and turn digital payments into a key revenue source. Mobile payments now represent a whopping 20% of all in-store sales in the US, more than double the figure from just two years ago and the coffee …

Digital Advertising
Diapers

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable …

'VR is the Next Frontier': The NYT's Branded Content Boss Dishes on the Future of Marketing

‘VR Is the Next Frontier’: The NYT’s Branded Content Boss Dishes on the Future of Marketing<p>Any conversation about the branded content space must …

Goldman Sachs

Buzzfeed and Twitter seek to turbo-charge content marketing

Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they …

Marketing

How Tesla's Batteries Will Power Your Home

Finding sources of energy isn't actually difficult. It comes from wind, from water, from the sun, from the geothermal forces in the heart of the …