Hester Beecher

20 Flips | 3 Magazines | @hesterbeecher | Keep up with Hester Beecher on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Hester Beecher”

Study: 30% of Americans Get Their News on Facebook

A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may not …

46 Amazing Social Media Facts in 2013 - Jeffbullas's Blog

Social media in the beginning was viewed as something teenagers did. After school they rushed to their rooms started up the computer and logged into …

65% of Time Spent on Social Networks Happens on Mobile

Mobile devices have changed the way we consume all sorts of online content. We now spend more time looking at photos, using maps, playing games, …

Study: Your parents (and grandparents) may be sexting

New research suggests that among 50-75-year-olds, 24 percent have sent intimate photos electronically<p>Sexting is now a real thing amongst baby boomers. That's right, millennials. You're not the only ones sending nude selfies to each other.<p>The Futures Company conducted a survey that found among 50-75 …

Those Creeped Out By Retailers Tracking Their Movements Using Their Phones Will Be Able To Opt Out

A number of companies have cropped up that are in the business of bringing online tracking techniques to the offline world. Rather than tracking your clicks and movements from site to site, they specialize in tracking your movement through the real world using that convenient tracking device that …

Mobile advertising to grow 300%, hit $40 billion by 2018

In the next five years, mobile advertising will grow over 300 percent from about $13 billion today to just under $40 billion, Juniper Research says in a new report. Believe it or not, that guidance sounds too conservative, and too slow.<p>Consider just two data points:<p>In the 12 months ending July …

Why GMOs Need Labeling

Recently I was called to testify before a committee of the New Hampshire House of Legislators on the subject of labeling and Genetically Modified Organisms (GMOs).<p>I am not a scientist; I testified as a parent and as a consumer.<p>Labeling is important, not just for Genetically Modified Organisms …

Organisms

Buying Guides

The 10 Simplest Brands In The World (And Why They're Successful)

To determine the rankings, Siegel+Gale asked more than 10,000 consumers in seven countries to review hundreds of brands based on the simplicity of their products, advertising, and customer service.<p>Why does simplicity matter?<p>"People are more likely to recommend brands that are simpler, and they are …

Pizza Hut

ANALYST: Twitter Is Tiny — And Therefore Vulnerable — Compared To Its Rivals

Most of Summer's analysis of Twitter concerns the question of whether Twitter is a "wide moat" or a "narrow moat" company. The "moat" concept refers to how easily a company can defend itself against new competitors. Size is a big part of it: Companies with big, established customer bases find it …

Apps

Get Ready for More 'Interest-Based' Facebook Ads in Your News Feed

Facebook tweaked its Custom Audiences feature on Tuesday to let businesses target consumers who have visited their websites or downloaded their …

Facebook Brings Ad Tracking to Your Phone

Last year, Facebook introduced the Facebook Exchange, which let advertisers “retarget” Facebook users based on their travels outside of Facebook.<p>This …

AdTech

Amazon: Threat or menace? | Salon.com

Amazon is the perfect narrative vehicle for exploring how the revolutionary changes ushered in by the Internet have remade our world. As Stone reminds us, from the very first moment any of us pointed and clicked our way to an online book purchase in the 1990s, Amazon embodied the utopian, …

The Healthy Snack That Crushes Cravings

Nosh on this to help keep your appetite under control<p>When 3 p.m. rolls around, what can you reach for that won't derail your healthy diet? Almonds may help you feel full without packing on pounds, according to a new study published in the October issue of the <i>European Journal of Clinical …

Nutrition

How to Buy the Best Running Shoe for You

So how should you shop for running shoes? It’s pretty simple really: “Whatever feels the best, that’s what you should go with,” says Brian Fullem, D.P.M., secretary-treasurer of the American Academy of Podiatric Sports Medicine, who was not involved in the study.<p>To make sure your shoes can go the …