hernandez_dano

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Inaccurate Segments May Be Costing Advertisers Billions

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Inferred, Declared, Observed... Demystifying Common Data Types - Hitwise | Competitive Intelligence & Consumer Insights

Marketers have <i>never</i> had more data at their disposal than they do today.<p>But as the technology used to achieve marketing goals gets more sophisticated, …

With Placed, Snap Moves A Bit Closer To Closing The Loop

AdExchanger |Snap’s acquisition of location data company Placed, announced Monday, shows the platform is getting serious about attribution. While …

The Five Forces That Transformed Programmatic Auctions In 2017

AdExchanger |In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in …