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Wallace & Associates Singapore Tips for successful career management

Top 10 Trends That Will Transform Digital Marketing In 2017

Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial …


Six Imperatives Of Creating A Social Brand

Picture this: A client tasks an agency with a very unusual mission. “Build us a brand… a brand that is warm, fosters trust, and speaks volumes of our …

What CMOs Must Nail In 2017 To Succeed In The ‘Experience Business’

For marketers, the more things change, well, the harder it is to keep up. That’s because, as we head into 2017, we know now that nothing will ever be …

Customer Experience

Amazon and death of the shopping mall: 10 retail trends to watch for in 2017

TORONTO – Competition among Canadian retailers continued to heat up this year, with some brands beefing up their physical stores and e-commerce …


How VR is changing the face of retail

The latest wave of change to hit retail is virtual reality<p>Outside the industry, there’s a common perception that retail is a relatively slow-paced …

10 Disruptive Marketing Trends

Ten disruptive marketing trends that will shape the future of brand leadership.<b>1. Mobile will be the dominant platform</b>. Intelligent devices— …


The Real Role Of Storytelling In Marketing

When we think about using storytelling as a marketing tactic we often get confused about the purpose of the story. Most marketing tries to tell the …


Forget What You Know About Marketing Funnels and Do This Instead

Are you still following the traditional marketing funnel? Here's why you need to rethink that.<p>If you've been using the traditional marketing funnel, you may have noticed that it doesn't work as well as it used to.<p>Maybe it's all the marketing and advertising noise that bombards us from …


the future of smart devices

The Internet of Things is coming soon to consumer packaged goods.Pernod Ricard introduced a pilot last month with 40,000 bottles of Malibu rum, …

Internet of Things

The Role Of Employees In Brand Marketing

What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their …


The 8 Questions Every Website Visitor Wants Answered in 10 Seconds

Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing …


How Motivating Is Your Company’s Purpose?

Having a purpose doesn’t mean anyone cares about it.<p>Increasingly, the business world has embraced the need to have a purpose, to engage employees, make acclaimed marketing, and drive business results. As a result, many companies have expressed a purpose in some form, but no matter how emotive a …

The Top 10 Trends Driving Marketing In 2017

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in …


These Instagram Success Stories Might Just Prove That Traditional Marketing Is Dead

Is traditional marketing dead? As the web expands its ever-encompassing tentacles, and as long-standing mediums such as radio, television and print begin to fizzle out, while technologies such as social media and streaming video take their place, there’s an undeniable new reality setting in that’s …

Public Relations

You Don’t Need Big Data — You Need the Right Data

The term “big data” is ubiquitous. With exabytes of information flowing across broadband pipes, companies compete to claim the biggest, most audacious data sets. And businesses of all varieties — old and new, industrial and digital, big and small — are getting into the game.<p>Masses of social, …

Big Data

How Emotion-Detection Technology Will Change Marketing

Learn how the world of emotion detection and recognition technology will be change the face of marketing in the years to come.


7 Social Media Marketing Trends That Will Dominate 2017

Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago.<p>It’s clear now that social media …

Public Relations

How Flywheel, Lululemon, And Camelbak Engage Users With Interactive Content Marketing Strategies

Content marketing is all about driving engagement and is one of the more effective ways to cut through the clutter of the overly saturated digital ad space. Resourceful and compelling content is always valued by customers and is critical to generating long term brand loyalty and meaningful sales.<p>As …