Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward
If you've been using the traditional marketing funnel, you may have noticed that it doesn't work as well as it used to. Maybe it's all the marketing and advertising noise that bombards us from everywhere--including
Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal
Wanted: Seasoned executive to become a champion of the customer. Must be adept at breaking down organizational silos to create a persistent customer-first mentality across physical and digital channels.
Is traditional marketing dead? As the web expands its ever-encompassing tentacles, and as long-standing mediums such as radio, television and print begin to fizzle out, while technologies such as social
The term “big data” is ubiquitous. With exabytes of information flowing across broadband pipes, companies compete to claim the biggest, most audacious data sets. And businesses of all varieties — old new,
Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed
Content marketing is all about driving engagement and is one of the more effective ways to cut through the clutter of the overly saturated digital ad space. Resourceful and compelling content is always