Hencove Marketing

90 Added | 5 Magazines | 2 Following | 5 Followers | @hencovemktg | Hencove exists to help brands find their voice, craft their story, and create an array of marketing and communications materials that engage audiences. From logos to websites to blogs to social media, and everything in between, we serve as a trusted marketing partner for emerging and growing businesses, particularly in the healthcare and finance industries.

Get Out! Time to Make History


What Brands Miss When They're Not Listening


When A Silly Ad Sparks a Serious Conversation


A Kentucky Fried Apology


Tips for Nailing Your Job Interview


Six Steps to More Successful Meetings

Time Management

Succeeding at Your Next Media Interview


What Were They Thinking?


Corporate Charity: Big decisions before writing that big check


Firing Up the PR Machine


Following Up Without Being Annoying


The Benefits, and Power, of Social Media


Fireside Chat with Chi Huang, MD

Marketing marketers: The techniques to help your agency stand out

We’re all marketers here, right?<p>We’re all keenly tuned into the demands of those who ultimately want to give us their hard-earned cash, right?<p>Well, …

7 Tips for Strategic B2B Marketing Planning

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance …


What Makes an LLC Different From Other Business Types?

The Limited Liability Company (LLC) is a fast-growing form of business in the U.S. In 2012, over 2 million LLC's filed U.S. tax returns., and that's …

Is Direct Mail Dead? Think Again.

Are Business Cards a Thing of the Past?

We tracked Jeff Bezos’s use of “we” versus “I” over 20 years to see how he’s changed as a leader

There’s no denying Jeff Bezos’s ambition. Not only has the Amazon founder and CEO built a company worth $430 billion, Amazon has successfully expanded beyond e-commerce to artificial intelligence development, Oscar-winning film, and cashier-free brick and mortar shopping.<p>But Bezos’s most recent …

The Power of Storytelling

Successful brands have one thing in common: They mastered storytelling. Learn the 6 qualities of a good story, plus exercises to develop your brand …

Steve Jobs

4 vital health communications questions you need answered

We all have burning questions about our industries, and health care communicators are no different.<p>Here are just a few of the quandaries that might …

Gallery of Scary Pharma Industry Advertising

The A.R.T. of a Logo

Patients as Consumers: Understand Purchasing Patterns to Drive Loyalty

Dear Students: Your Major Doesn’t Matter

Breaking Through B2B Healthcare Buzzwords


How to look like a big business

CNET@Work: You can buy or rent a lot of technology to help your small business appear much bigger than it really is. Keep this checklist handy.<p><i>With technology increasingly intertwined with all aspects of business,</i> CNET@Work <i>can help you -- prosumers to small businesses with fewer than five employees</i> …

Small Business

Top 10 Social Networks: How Many Users Are on Each?

A list of the world's biggest social networks reveals three surprising insights.<p><i>This article was updated on April 26, 2017, and originally published</i> …

The "Final Four" Public Relations Lessons

Public Relations