Helen

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eMarketer Releases New US Programmatic Ad Spending Figures

US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US …

3 Marketing Channels You Need To Master In 2018

If you’re anything like most contemporary business owners, you’re probably feeling a little overwhelmed by the sheer volume of marketing tips and tricks being thrown your way day in and day out. Who wouldn’t be? Gone are the days of coming up with a catchy jingle or creative ad campaign and …

Marketing

Is Your Sales Cadence Off-Kilter?

<i>“When your timing is off, so is your stride. When your cadence is off, you’re in deep trouble as a hurdler.”</i> – Rod Millburn<p>In all likelihood, you’re …

Marketing

Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve.<p>During a …

Four Ways that Marketing Can Supercharge Sales Enablement | Inc.com

It wasn't too long ago that, when we spoke of "sales enablement," we would be considering the corporate credit card, rounds of golf and lavish dinners. Swashbuckling sales executives of the past were expected to exude confidence and to offer encyclopedic knowledge on their company's products and …

Marketing

Will 'Google My Business' Posts Change The Game Of Local Search?

Recently, Google announced that its Posts function is now available on Google My Business (GMB). A lot of businesses — especially the smaller, local players in their respective industries — stand to benefit from this update, as it allows users to add a post of up to 300 words directly to their …

SEO